A demonstration of the Bionic Planner system.

1. Media Planning
Media Buying
Ad Operations
Account Management
Workflow Automation
Capabilities Overview

2. The Problem
Bionic is Solving

3. Planning and Buying Media
is Complicated

4. Source: www.Bionic-Ads.com/workflow
42 steps
Yikes!

5. Most agencies just
throw more people
at the problem

6. Typical Agency Workflow “System”
Email Excel File
Research Publishers
Sharing
Ad Serving
Buying / Billing
Manage Campaigns
Gather Research
Get Site Info
Send RFPs
Manage Proposals
Develop Media Plan
Get Authorization
Send IOs
Set Up Ad Servers
Report Results

7. … and as a result …

8. Media Planning and Buying is
Wasteful and Expensive
Phase Task
TOTAL PROJECT HOURS
VP, Digital
Number of Hours by Function per campaign
Media Director
Supervisor
Media Planner
Assistant Planner
Media Buyer
Director of Ad Operations
Campaign Supervisor
Campaign Manager
Ad Trafficker
Campaign Coordinator
Cost
Project Scope Scope of Work Definition 10.0 3.0 3.0 2.0 1.0 - - 1.0 - - - - $ 1,978.18
TOTAL PROJECT SCOPE 10.0 3.0 3.0 2.0 1.0 - - 1.0 - - - - $ 1,978.18
Strategy Brainstorming Session 21.0 5.0 5.0 5.0 - - - 6.0 - - - - $ 4,050.91
Audit History / research / data review 14.0 1.0 2.0 1.0 1.0 - - 3.0 1.0 5.0 - - $ 1,781.82
Media Brief 5.5 - 1.0 4.0 - - - 0.5 - - - - $ 734.55
Target Audience Definition 6.0 1.0 2.0 3.0 - - - - - - - - $ 1,054.55
Develop / Agree on Objectives 6.0 1.0 1.0 3.0 - - - 1.0 - - - - $ 996.36
Prepare Strategic Plan 16.0 3.0 5.0 8.0 - - - - - - - - $ 2,836.36
TOTAL STRATEGY 68.5 11.0 16.0 24.0 1.0 - - 10.5 1.0 5.0 - - $ 11,454.55
Planning Develop Consideration Set 17.0 - 1.0 1.0 10.0 5.0 - - - - - - $ 1,418.18
Send RFPs 3.0 - - - - 3.0 - - - - - - $ 218.18
Collect Proposals 1.0 - - - - 1.0 - - - - - - $ 72.73
Evaluate Proposals 17.0 - - 2.0 10.0 5.0 - - - - - - $ 1,309.09
Negotiate / Prepare Buy options 20.0 - - - - - 20.0 - - - - - $ 1,018.18
Finalize Media Plan 15.0 - - - 10.0 - 5.0 - - - - - $ 981.82
Prepare and Deliver Client Presentation 14.0 1.0 1.0 4.0 5.0 3.0 - - - - - - $ 1,527.27
Revise Media Plan 5.0 - - - 5.0 - - - - - - - $ 363.64
Get Media Authorization 1.0 - - 1.0 - - - - - - - - $ 109.09
$40k / campaign
>8% of budget on
buying overhead
TOTAL PLANNING 93.0 1.0 2.0 8.0 40.0 17.0 25.0 - - - - - $ 7,018.18
Implementation Issue Insertion Orders to Publishers 2.0 - - - - 2.0 - - - - - - $ 145.45
Collect Insertion Orders from Publishers 3.0 - - - - 3.0 - - - - - - $ 218.18
Get Creative Specs 5.0 - - - - 5.0 - - - - - - $ 363.64
Gather creative Assets 47.0 - - - - - - 2.0 5.0 30.0 - 10.0 $ 2,974.55
Build Tags 20.0 - - - - - - - - - 20.0 - $ 945.45
Traffic Tags 10.0 - - - - - - - - - 10.0 - $ 472.73
QA/Confirm Tags are up 15.0 - - - - - - - - - 10.0 5.0 $ 672.73
Bill Client 12.0 - - - 5.0 5.0 - 2.0 - - - - $ 1,047.27
TOTAL IMPLEMENTATION 114.0 - - - 5.0 15.0 - 4.0 5.0 30.0 40.0 15.0 $ 6,840.00
Execution Delivery Monitoring 24.0 - - - 2.0 5.0 - - 2.0 5.0 10.0 - $ 1,476.36
Optimization 24.0 - - - 2.0 5.0 - - 2.0 10.0 5.0 - $ 1,530.91
Monthly Invoices 36.0 - - - 2.0 5.0 - 2.0 2.0 5.0 - 20.0 $ 2,123.64
TOTAL EXECUTION 84.0 - - - 6.0 15.0 - 2.0 6.0 20.0 15.0 20.0 $ 5,130.91
Reporting Campaign Reporting 40.0 - - - - - - - 10.0 10.0 - 20.0 $ 2,400.00
Reconcile Invoices 40.0 - - - - - - - 10.0 10.0 - 20.0 $ 2,400.00
Prepare and Deliver Client Presentation 33.0 - 2.0 3.0 - - - 3.0 10.0 15.0 - - $ 3,134.55
TOTAL REPORTING 113.0 - 2.0 3.0 - - - 3.0 30.0 35.0 - 40.0 $ 7,934.55
Cost Per Media Plan 482.5 15.0 23.0 37.0 53.0 47.0 25.0 20.5 42.0 90.0 55.0 75.0 $ 40,356.36
Source: www.Bionic-Ads.com/calculator

9. “The cost of not having a connected business is costing the
[digital advertising] industry $3.6 million dollars per hour.”
Neal Mohan, Google’s Vice President of Display Advertising Products
at Google’s thinkDoubleClick June 2013 event.

10. Advertisers don’t like paying for
“non-working” media costs

11. “We are pulling all digital
media planning and buying
responsibilities in house
from our current agency.”

12. Employees don’t like
unfulfilling work

13. 2/3rds of Agency Staffers Planning to Quit Soon
Percent by Commitment
62.0%
19.3
42.7
30.6
7.5
Actively looking Next Year or Two Five Years Lifer
Source: Digiday State of the Industry Survey, February 2013

14. The Bionic Solution

15. Bionic is for agencies seeking to
gain a competitive advantage
through workflow automation.

16. Ad Serving
Research Publishers
Buying / Billing
“Agency Operating System”

17. Centralized Media Planning
All account and campaign
information in one place.

18. Campaign Data Repository
All your campaign data stored in
shared, secure repository:
campaign settings, RFPs,
Proposals, Plans, Authorizations,
IOs, etc.
Sarbanes Oxley and
SAS70 compliant
Built-in change tracking
and version control

19. Purpose-built Media Planning Tools
Super easy to use

20. Searchable Media Directory
The Bionic directory has been
adopted as the industry
standard directory by the IAB.
Create your own private
marketplace by customizing
products, prices, and contacts.
Endorse favorite programs.
Access 15,000+ Premium Publishers

21. Publisher First Party Data
Publishers show their
proprietary audience data.

22. ComScore Visitation Analytics

23. ComScore Audience Profiles

24. RFP Management
Send RFPs in batch. See when
you sent each RFP, how many
times you sent it, if they viewed
it, when they responded, and
the current proposal status.
“Air Traffic Control for RFPs”

25. Proposal Management
Accept, reject, and negotiate
proposals online.

26. Media Magnet
A great way to source fresh
proposals without the typical
hassles of RFPs
“Lending Tree for RFPs”

27. Media Planning “Smartsheet”
Tons of built-in
productivity tools to
make planning easier
“Excel on Steroids”

28. Multi-Channel Media Planning
TV, digital, radio, magazine, direct
and virtually all other online and
offline media channels.
Plan Traditional and Digital Together

29. Multi-Currency
Plan and buy in any major
currency on plan level and
line item level. Fully
compliant with FASB and ISA
accounting standards.
Expand Your Client Base Internationally

30. Media Cost Manager
Built-in calculations for all media
pricing methods, agency
compensation schemes, currency
conversion, net vs. gross, ad
serving fees and more.
training tool / eliminates errors

31. Flowcharting
Create flowcharts with
a click of a button

32. Spending Over Time
See spending over time
with a click of a button

33. Spending by Vendor
See vendor breakdowns
with a click of a button

34. Spending by Channel
See channel allocations
with a click of a button

35. Client Specific Allocation Charts
It’s easy to build reusable custom charts
for each of your clients.

36. Media Authorization
Create your media authorization
with a click of a button

37. Insertion Orders
Create all your insertion
orders with a click of a button

38. Ad Server Trafficking
Bi-directional integration
with major ad servers

39. Delivery and Pacing Monitoring
Never again be blindsided by
delivery and pacing problems

40. Key Benefits
• Save 10-50% of your time by automating mundane tasks
– Time savings depends on job function
– Let us help you estimate your overall automation ROI
• Eliminate costly errors through automation and monitoring
• Free up time for higher value activities
• Give better customer service
• Get better advertising results
• Onboard new employees quickly
• Get the most value from employees
• Maximize employee value and job satisfaction

41. A Typical Business Case
923
100
For every $100 spent on Bionic workflow
automation, this agency got more than $923 in
immediate return based on cost savings alone.

42. A Bionic Agency…
• Operates more efficiently
• Wins and retains the best clients
• Hires and keeps the best talent
• Operates more profitably
• Is more valuable