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NEUROMARKETING Unlocks the Brain's Buy Button
1. NEUROMARKETING
Is there a Buy button inside the
brain?????????DONE BY : SHUBHAM ROY CHOUDHURY
DEPARTMENT OF BIOMEDICAL ENGINEERING
NETAJI SUBHASH ENGINEERING COLLEGE
2. Introduction
I know that half the money I spend on advertising
is wasted, I just don’t know which half.
- John Wannamaker
is simply the study of how the human brain
responds to marketing stimuli. This helps
marketers understand the underlying
reasons as to why consumers make the
purchasing decisions they do.
5. Techniques used in neuromarketing
Voice
Analysis
Eye
Tracking
Facial
CodingEEG
Skin
Conduc
tance
6.
7. experts Talk:
“The reptilian always win!”
- C. Rapalle,
NeuroAntropologist.
“ The amygdala(reptilian) has more influence
on the cortex than the cortex has on the
amygdala.”
- J. Ledoux Pr.
NeuroScience NYU
“ Although system 2(neurocortex) believe
itself to be where the action is, the automatic
system 1(reptilian brain) is the hero of he
book…mst people choices corespond to the
17. “Beginning And END”
“The secret to a good movie is a hot opening
and a hot close…..
…….just don’t screw up in the middle.”
- George
Lucas
(Film
Maker)
20. Applications in life
Does it apply to other areas of life???????
For Better Cleaning:
Leaks at Amsterdam Shiphol airport
urinals……..
CAN YOU TELL ME WHAT THEY DID?
21. Applications to life
For Better Cleaning:
Leaks at Amsterdam Shiphol airport urinals.
……reported a 80% decrease in spillage.
22. Applications in life
BETTER SAVINGS:
In San Marcos CA, energy users decreased
their usage when they:
- when they were informed of the average
neighbourhood consumption(-3.5%).
- and even more if they received a smiley on
their bill.
25. “What if we all knew about the reptilian brain!!!”
Teachers Better Education
Judges Better Justice
Parents Better Families
Singles Better Relationships
Doctor Better Medicine
Film Makers Better Entertainment
Marketers…………….????
Well that’s my JOB