1. Mc Donald’s
BY :
Ashila Dwiyanisa
Irena Larashati
Niratia Handini C.
Restia Setiowati
Yudhi Maulana

2. Case Fact
• The business began in 1940, with a restaurant
opened by brothers Dick and Mac McDonald
in San Bernardino, California.
• Their introduction of the "Speedee Service
System" in 1948 established the principles of
the modern fast-food restaurant.
• The present corporation dates its founding to
the opening of a franchisedrestaurant by Ray
Kroc, in Des Plaines, Illinois on April 15, 1955

3. History View
• Mc.Donald’s

4. Vision, Mision & Value
• Vision
To be the best and leading fast food provider around
the globe
• Mision
McDonald's brand mission is to be our customers'
favorite place and way to eat,and improve our
operations to provide the most delicious fast food that
meet our customers' expectations.
• Values
Our values summarized in "Q.S.C. & V.". Provide good
quality, services tocustomer. Have a cleanliness
environment when customer enjoys their meal.The
value of food product makes every customer is smiling.

5. ORGANIZATIONAL LIFE CYCLE

6. ORGANIZATIONAL LIFE CYCLE

7. PROBLEM IDENTIFICATION
“Bagaimana Mc.D mempertahankan
posisinya dan tidak mati?”

8. Micro Environment Analysis
FIVE FORCE PORTER
Supplier Bargaining Power
(Low)
Bahan baku tersedia
melimpah
Buyer Bargaining Power
(Low)
Substitute Products (High)
-Family restaurant
-Delis
- Supermarket
- Casual Dining restaurant
Potential New Entrants
(High)
BKC, YUM, and WEN
Rivalry Among Competing Seller
(High)
Mc.D, BKC, YUM, and WEN
Market Structure :
Competition
Attractiveness :
yes

9. Macro Environment Analysis
Description
Politics International operation highly influenced by each government
Economics -Effect od inflation and exchange rate
-Market leader
-High target market
-ekonomi negara-negara target pasar yang sedang bertumbuh
Socioculture -Masyarakat target pasar memiliki lifestyle dinamis dan memilih
yang praktis
Technology - Teknologi sedang sangat berkembang

10. Strength
• Brand equity
• Large market share
• Strong global presence
• Strong financial performance
• Technology services
• Drive-thru service
Weakness
• Taste is not good
• No innovation for menu
• Lack of external condition
• Lack of capturing future potential
Opportunity
• Health trends
• Globalization expansion
• Diversification and acquisition
• Growth of fast-food industry
• Worldwide deregulation
• Low cost menu that attract customers
Threath
• Food healthiness
• Relationship to external environment and
franchise dealer
• Competitor
• Struggle to meet the expectation of
customer towards health and
environmental issue
SWOT
analysis

11. Recommendation

12. 1. Perbaikan pada menu yang ditawarkan
Menu awal :
-Hotdog
-Big mac
-Egg Mc.muffin
-Bagel breakfast
sandwich
-Happy meals+toys
-Mc.Flurry
-Mc. Nuggets
-Meningkatkan kualitas rasa
-Healthy food
- fresh food
-Konsep restauran yang
berbeda
-Quick service
Capture Adult
Segment

14. 2. long-term strategy : ekspansi Asia
Pasific dan Amerika Latin