APMA WebWorkshop
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Some advice from a three hour workshop for the Australian Pilates Method Association in Melbourne October 2011.
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APMA WebWorkshop
- 1. WebWorkshop Online marketing and business for Pilates professionals
- 2. Before we begin I’m very old
- 3. Before we begin • http://about.me/alanjones I’m very old
- 4. Before we begin • http://about.me/alanjones • http://www.slideshare.net/bigyahu I’m very old
- 5. Before we begin • http://about.me/alanjones • http://www.slideshare.net/bigyahu I’m very old • Chief Hindsight Officer
- 6. Online booking • Google Calendar • Timebridge • Tungle • GetMeInForm.com • MindBodyOnline.com
- 7. Online booking • Google Calendar • Timebridge • Tungle • GetMeInForm.com • MindBodyOnline.com
- 10. GetMeInForm.com
- 11. Receipts
- 12. Bill payment - Billstrust
- 13. Accounting and book keeping • MYOB • SAASU • Xero
- 14. Accounting and book keeping • MYOB • SAASU • Xero
- 15. Accounting and book keeping • MYOB • SAASU • Xero
- 16. Xero
- 17. Email newsletters • MailChimp • CampaignMonitor
- 18. Email newsletters • MailChimp • CampaignMonitor
- 20. Building a web form with Wufoo
- 21. used to be blogs, now they make websites • Posterous • Tumblr • Both free, both let you have your own domain name • Create new blog posts by email • Multi-user, custom designs
- 22. What is online advertising? • What is a text ad? • What is a banner ad? • What is a video ad?
- 23. SEO & SEM • Search Engine Optimisation • Search Engine Marketing
- 24. Search Advertising • Yahoo! Search Marketing • Google AdWords
- 25. Can you find the ads?
- 27. Facebook Page • Within three months, PilatesScene.com was receiving 3x more traffic from its Facebook Page than any other source.
- 28. Time to 50M users • Printing press - hundreds of years • Radio - 38 years • TV - 13 years • Web - 4 years
- 29. Time to 50M users • Printing press - hundreds of years • Radio - 38 years • TV - 13 years • Web - 4 years i Facebook - 100M users n <9 month s
- 30. Top Australian TV audiences, by share 1.Diana Spencer's funeral 1997 6.LA Olympic opening ceremony 1984 2.Wedding of Charles and Diana 1981 7.The Sound of Music first TV showing 1977 3.Olympic opening and closing ceremonies 2000 8.Boxing: Rose v Rudkin 1969 4.Cathy Freeman's Olympic gold run 9.The World Of The Seekers 1968 2000 10. Roots miniseries, 1977 5.Olympic swimming events 2000 None screened in the last decade!
- 31. Facebook reaches half of Australia
- 32. • 49.99% of reaches half of Australia Facebookall Australians use Facebook each month (Aug 2011)
- 33. • 49.99% of reaches half of Australia Facebookall Australians use Facebook each month (Aug 2011) • Roughly 50-50 male-female
- 34. • 49.99% of reaches half of Australia Facebookall Australians use Facebook each month (Aug 2011) • Roughly 50-50 male-female • Grew 855,000 last month
- 35. • 49.99% of reaches half of Australia Facebookall Australians use Facebook each month (Aug 2011) • Roughly 50-50 male-female • Grew 855,000 last month • Not just for kids: fastest growing demographics: 45-54 (11%), 25-34 (26%)
- 36. • 49.99% of reaches half of Australia Facebookall Australians use Facebook each month (Aug 2011) • Roughly 50-50 male-female • Grew 855,000 last month • Not just for kids: fastest growing demographics: 45-54 (11%), 25-34 (26%) Ye ar to Feb, Australian Twitter audie nce grew 1,300%
- 37. Social media at work •Employees allowed recreational internet at work are 9% more productive (<20% of total hours) University of Melbourne 2011
- 38. Best practice • This is a personal • Follow the people who medium. Communicate tweet about you/your like a person, not an organisation organisation. • You don’t have to • Start conversations by respond asking questions • You don’t have to • Twitter versus respond in this medium Facebook: news versus current affairs • If it gives you pause… pause.
- 39. Great tools • Hootsuite - group Facebook and Twitter management • Skitch - quick, simple screen grabber • Bit.ly - shorten an URL, track who clicked on it • UserVoice - great lightweight platform for community engagement
- 40. Facebook Ads
- 41. How to make your own ads • Advertise benefits, not features • How you make your clients feel, what problems you solve, what you enable them to do • Advertise your services not your business name
- 42. How to make your own ads • For visuals, choose tight shots of attractive faces • Big eyes, mouth, lots of contrast • No extreme Pilates equipment poses • No ballerinas
- 43. How to make your own ads • Create a clear ‘call to action’; • “Click now to find out more” • Call now to book a free introductory session
- 44. How to make your own ads • Who to turn to if you’d like someone else to make your ads • www.rightbanners.com • Flickr Creative Commons search • iStockPhoto.com
- 45. Thanks for coming • http://www.slideshare.net/bigyahu • http://about.me/alanjones • alan@thenewagency.com.au
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