4. F F F
F
F Fก medical hub of Asia F ก ก ก
2008 ก
F
F Fก regional medical hub F ก
(training + service hub) high level health care working group
strategic partner ก
F กF กก
5. F F F
F
F ก
F Fก Asian hub for F
cancer treatment & Medical tourism ก F high-end ก
Ultra-Modem Cancer Center strategic partner ก
F
F Fก Health Tourism Hub F Cosmetic Surgery
of Asia F ก Package
Public private cooperation
6. F F F
F
F Fก Global Health Care F Cardio Care, Joint/Hip
Destination Replacement, Lasik
10. Creating centers of excellence
Translate marketing concepts into
programs and projects that
produce results
11. Proposed health prevention &
promotion centers of excellence
Medical spa
Holistic weight management center
Bio-energetic healing center
Bio-aesthetic treatment center
Wellness and Detoxification center
Anti-aging center
Longevity center
12. Proposed specialized centers of
excellence
Stem cell transplant center
Integrated cancer care center
Liver treatment center
Spinal cord center
Holistic cardiac care center
Orthopedic treatment center
13. Implementing new technologies
Telemedicine
Energy medicine
Mind-Body medicine
Orthomolecular medicine
Stem cell technology
Gene technology
Thalassotherapy & Balneotherapy
14. How can we…..
More effectively reach our target
customers?
Determine what our customer really
think of us?
Generate more qualified leads?
Improve our public identity and brand
recognition?
15. Market Research
Measurably improve satisfaction among
consumers, staff and customers
Secure new desirable customers
Improve consumer (e.g.,patient or
resident) compliance and therefore
outcomes
16. Market Research (cont.)
Increase recruitment and retention of
staff
Improve customer / client retention and
loyalty
Increase efficiency & profitability
17. Finding Answers to the Right
Questions
Are our customers, clients and staff
satisfied?
How is the choice of service providers
really made?
Who are our customers and what do
they really want?
18. Finding Answers to the Right
Questions (cont.)
Where are the customers we want?
Which services are they using now?
Why would they switch?
Why are some customers loyal, while
others are not?
19. Innovative Research Strategies
Measurement of healing energy
Measurement of UV radiation
Determine the quality of water
Determine the quality of atmospheric
oxygen
Evidence-based studies to determine the
success outcome