1. A Study of Main Determinants
of Bollywood Movies, GDP
Growth and Adjusted Gross
Collection.
BHAWANA RANI SHILPI THAKUR
(12071208021) (12071208015)

2. INTRODUCTION
 Indian film industry now ranks as the
largest film producing country in the
world.
 There are variety of movies which are
fallen under the category of different
genre.
 Study of Bollywood determinants with
adjusted collection of every years top hit
movie.
 Different variables are captured : genre,
ratings, running time, technical specs &
censorship.

3. LITERATURE REVIEW
Rajesh Ja Head of media & entertainment, KPMG
India said, ―The untapped potential for growth in
media reach, impact of digitization and convergence,
better consumer understanding sustained efforts in
innovation.
 Bollywood is world‘s largest film producer.
 It produces close to 1000 movies a year, for that
approximately 14 million viewers swarm the
theaters each day and it sold more than four billion
cinema tickets every year.
 With the growing competition on domestic as well
international market Bollywood has started to
spend a fortune towards movie marketing in order
to drive the business.

4. DATA DESCRIPTION
TITLE OF STUDY:
Study of main determinants of
Bollywood movies, GDP growth and
Adjusted collection.
DATA OBJECTIVE:
To analyze the correlation between the
adjusted collection and different
determinants and other economic
variables.

5. Dependent variable
Adjusted collection:
It represents the percentage of
reimbursement collected from the total
amount allowed based on contractual
agreements and other payments.
Explanatory variables
Genre:
It contains the movie’s type as what content
is depicted like action, adventure, comedy,
crime, fantasy, romantic etc.

6. Ratings:
score of the movie on the basis of their
performance out of 10.
Run time:
Run time is the amount of time of visualization
of movie. The notion of how long this should be
has varied according to time and place.
Certificate:
Central Board of Film Certification (CBFC) is a
statutory body under Ministry of Information
and Broadcasting, regulating the public
exhibition of films under the provisions of the
Cinematograph Act 1952.

7. GDP
Gross domestic product (GDP) is defined by as
an aggregate measure of production equal to the
sum of the gross values added of all resident
institutional units engaged in production plus any
taxes, and minus any subsidies, on products not
included in the value of their outputs.
AGRICULTURAL GDP
Agriculture corresponds to ISIC divisions 1-5 and
includes forestry, hunting, and fishing, as well as
cultivation of crops and livestock production.
Value added is the net output of a sector after
adding up all outputs and subtracting intermediate
inputs. It is calculated without making deductions
for depreciation of fabricated assets or depletion
and degradation of natural resources.

8. METHODOLOGY
Correlation matrix analysis
Correlation is a term that refers to the
strength of a relationship between two
variables.
Means procedure:
Variable Label Mean Std Dev Kurtosis
VAR4
GENRE
RUN_TIME
TECHNICAL_SPECS
AGRICULTURAL_GDP
GDP Growth
CERTIFICATE
ADJUSTED_COLLECTION(cr.)
GENRE
RUN_TIME
TECHNICAL_SPECS
AGRICULTURAL_GDP
GDP Growth
CERTIFICATE
437.2270492
3.6229508
172.5901639
1.8196721
1934.77
13074.62
2.2950820
295.5802424
2.7878542
17.2948712
0.3876509
2913.55
11667.28
0.6914782
3.9225700
1.4546621
3.3569785
0.9373147
4.3113185
1.5277241
-0.0165638

9. RESULT AND CONCLUSION
 Mean is significant but it is different if we
control it for other variables.
 There is no multi-co linearity in this model.
 only run time & ratings is most significant
and after that some genre category are also
significant.
 There is negative relationship between
economic factors and adjusted collection of
Bollywood hits.

10. REGRESSION ANALYSES:
R2 value is calculated which is 0.7334 and
replicates that independent variable
(adjusted collection) explains 73.34%
variables of dependent variable data which
shows the normal distribution of the model
and it is very significant.
No. of observation =61
F(18,42) =6.42
Probe> F =0.0000
R-squared =0.7334
Adjusted R-squared =0.6192
Root MSE =0.44226