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Social Media Marketing

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Bob Johnson, Ph.D.
Bob Johnson, Ph.D.

Review of social media marketing options and recommendations to effectively add them to the college and university marketing communications mix.

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Recruitment Marketing and Social Media: the World is Out of Control National Council for Marketing and Public Relations – District IV Jackson Hole, Wyoming October 21, 2008
“ Universities look to new media as a way to target prospective students” http://www.statesman.com/news/content/news/stories/local/09/24/0924collegeads.html Is the social media now a regular part of an integrated marketing campaign? Or just something that happens? Can it be both?
What we’re talking about today … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who uses social networking sites? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Noel-Levitz research says… ,[object Object],[object Object],[object Object],[object Object]
What Noel-Levitz research says… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An observation on the research… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your “official” website… present and future ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some things you can’t control…
Tyler Junior College… Rate the profs
Some things you can influence…
Your Wikipedia entry… http://en.wikipedia.org/wiki/Community_College_of_Denver
Sometimes you take your chances…
Austin Community College… YouTube
Amarillo College… Facebook
Prediction: Internal social networking sites will increase… Interest in social networking around topics of common interest is growing… Colleges can take advantage of this
2-year colleges… An internal example on the official website Social networking sites can integrate online communication features… Interactivity and User-generated content
Edmonds Community College… http://edmondscc.ning.com/
Polls, feature story, links to regular site…
Forums, comments, and video…
Blogs…
News items… in secondary position
Access is controlled and used to gather marketing information…
2-year colleges… An external example at Amarillo College Facebook… MySpace… YouTube… Twitter
MySpace for higher education… http://www.myspace.com/collegesanduniversities
October MySpace site of the month…
MySpace links to YouTube… http://www.youtube.com/amarillocollege
MySpace links to Twitter… http://twitter.com/amarillocollege
Twitter links to MySpace, YouTube, Facebook…
Facebook links to MySpace, YouTube, Twitter…
A very important reminder… Tell people where you are… Link to your social network sites from your official site
Ohio State University… http://www.osu.edu/features/2008/socialmedia/?feature=socialmedia&yr=2008
The final notes… ,[object Object],[object Object],[object Object],[object Object]
To continue after today’s presentation…
Good source for new news… http://www.diosacommunications.com/highereducation.htm
Ongoing research…
Create your own… or hire out http://www.ning.com/...... http://www.targetx.com/network/index.html
Thank You! Bob Johnson, Ph.D. President and Senior Consultant Bob Johnson Consulting, LLC 226 Chauncey Court Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html

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