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Higher Education Under the Microscope

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Bob Johnson, Ph.D.
Bob Johnson, Ph.D.

What public relations and marketing issues will higher education have to content with in the immediate future? These slides illustrate current and impeding issues: ROI from 800+ schools in the U.S, tuition pricing issues, tuition discounting, online education and more.

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Bob Johnson Consulting. LLC 1 HIGHER EDUCATION UNDER A MICROSCOPE Commission on Independent Colleges and Universities Communications and PR Workshop Pace University, New York City June 13, 2012
Bob Johnson Consulting. LLC 2 NOT EVERYONE WILL LOOK THE SAME… Strong brands survive, maybe thrive… Weak brands struggle…
Bob Johnson Consulting. LLC 3 Higher education for fewer people? http://tiny.cc/z98ifw
Bob Johnson Consulting. LLC 4 Ready for this?… ROI for 1,248 Schools http://buswk.co/LHXwPp
Bob Johnson Consulting. LLC 5 Tuition discounts climbing… http://chronicle.com/article/Tuition-Discount-Rate-Hits/64881/
Bob Johnson Consulting. LLC 6 Financial scrutiny… will the public notice? http://tiny.cc/739ifw
Bob Johnson Consulting. LLC 7 All schools, public & private… 2011 to 2012
Bob Johnson Consulting. LLC 8 At risk now for higher education… “value” http://en.wikipedia.org/wiki/Value_proposition
Bob Johnson Consulting. LLC 9 How much will people pay? http://www.buffalonews.com/city/schools/article877332.ece
Bob Johnson Consulting. LLC 10 Associate degrees… a new future?
Bob Johnson Consulting. LLC 11 How “online” is the future? http://tiny.cc/sdajfw
Bob Johnson Consulting, LLC 12 LET’S TALK TOGETHER… Bob Johnson, Ph.D. (248.766.6425) bob@bobjohnsonconsulting.com www.bobjohnsonconsulting.com

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