1. Building Respect for Your Brand Online: Experience, Experience, Experience ŠRobert E. Johnson, Ph.D. 2008 Adult Students: You Best Option for Enrollment Growth The Aslanian Group Boston, MA November 29-30, 2008
2. Your brand is⌠What people think about you and say about you when they hear your name⌠Every organization has a brand⌠Even if it isnât always what you want it to be
13. Ohio State and University of Phoenix⌠http://www.osu.edu/features/2008/socialmedia/
14. Video story telling expands the brand⌠http://realpeople.waldenu.edu/video-tim.cfm http://www.kenan-flagler.unc.edu/programs/emba/advance/balance.cfm
15. K.I.S.S. Creating a friendly website⌠Keep the first page as clean as possible⌠Visitors want to quickly get someplace else
35. Thank You! Bob Johnson, Ph.D. President and Senior Consultant Bob Johnson Consulting, LLC 226 Chauncey Court Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html