Magazines can teach content strategists 9 lessons: 1) Research readers, 2) Design compelling covers, 3) Develop a consistent voice, 4) Include regular features, 5) Use visuals creatively within budgets, 6) Find new angles on topics, 7) Add humor where appropriate, 8) Develop a distinctive personality through columns and editors' letters, and 9) Consider feedback critically but don't overreact to any single comment. The document outlines these 9 points magazines employ to engage audiences that content strategists can apply online.

1. 9 things magazines can
teach content strategy

2. Magazines are dead... allegedly

3. 1. Research your reader
Pic: isixsigma.com

4. 2. Think about your ‘cover’
• Top left is vital
• Numbers are brilliant
• Offer irresistible
content

5. 3. Find your voice
• Magazines offer lots of different types of
content...
• Yet it always sounds
‘right’...
• Even if it’s written
by numerous different
authors

6. 4. Create regular features

7. 5. Use pictures… properly
• The web is just as
visual as magazines
are...
• Think creatively within
your budget
• Don’t just think, ‘Oh,
that’ll do!’

8. 6.Findanewangle

9. 7. Get a sense of humour
• Most people respond to the right kind of wit

10. 8. Get a personality
• Editor letters
• Columnists
• Staff picks...
Think about why people
buy into your ‘brand’

11. 9. Treat
most
feedback
with a
pinch of
salt

12. Any questions?
rob@robmansfield.net
@robram