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WHAT DID THEY REALLY WANT?
BOTTOM LINE IMPACTS
OF CUSTOMER COLLABORATION
1@berniemaloney
HAVE YOU EVER HEARD
A CUSTOMER SAY…
@berniemaloney 9
@berniemaloney 10
“Sumo Wrestling Suits” by Jason Ippolito is licensed under CC BY
@berniemaloney 11
“Wikimedia Hackathon 2013 Amsterdam” by Sebastiaan ter Burg is licensed under CC BY
@berniemaloney 12
“bunny party invites” by Elena Roussakis is licensed under CC BY
THE PRODUCT: PARTY INVITES
• Fold Paper In Half
• On Front:
Happy Face
• Inside:
“You’re Invited”
+ Signed
• Back:
Addressed & “stamped”
• “Delivered”
into box
Work Individually
@berniemaloney 13
@berniemaloney 14
BATCH AND QUEUE
“estimating” by Jimmie is licensed under CC BY
@berniemaloney 15
ANY QUESTIONS?
“Any Questions?” by Matthias Ripp is licensed under CC BY
THE PRODUCT: PARTY INVITES
• Fold Paper In Half
• On Front:
Happy Face
• Inside:
“You’re Invited”
+ Signed
• Back:
Addressed & “stamped”
• “Delivered”
into box
Work Individually
@berniemaloney 16
@berniemaloney 17
“bunny party invites” by Elena Roussakis is licensed under CC BY
THE PRODUCT: PARTY INVITES
• Fold Paper In Half
• On Front:
Happy Face
• Inside:
“You’re Invited”
+ Signed
• Back:
Addressed & “stamped”
• “Delivered”
into box
Work Individually
@berniemaloney 18
@berniemaloney 19
“stop” by Jeffrey is licensed under CC BY
@berniemaloney 20
“Debriefing” by tash lampard is licensed under CC BY
EXERCISE RETROSPECTIVE
@berniemaloney 22
“Sesame Street Birthday Party Invitations” by Stepahnie is licensed under CC BY
THE PRODUCT: PARTY INVITES
• Fold Paper In Half
• On Front:
Happy Face
• Inside:
“You’re Invited”
+ Signed
• Back:
Addressed & “stamped”
• “Delivered”
into box
Work Individually
Produce
ONE card at a time
@berniemaloney 24
@berniemaloney 25
BATCH AND QUEUE
“estimating” by Jimmie is licensed under CC BY
THE PRODUCT: PARTY INVITES
• Fold Paper In Half
• On Front:
Happy Face
• Inside:
“You’re Invited”
+ Signed
• Back:
Addressed & “stamped”
• “Delivered”
into box
Work Individually
Produce
ONE card at a time
@berniemaloney 26
@berniemaloney 27
“Sesame Street Birthday Party Invitations” by Stepahnie is licensed under CC BY
THE PRODUCT: PARTY INVITES
• Fold Paper In Half
• On Front:
Happy Face
• Inside:
“You’re Invited”
+ Signed
• Back:
Addressed & “stamped”
• “Delivered”
into box
Work Individually
Produce
ONE card at a time
@berniemaloney 28
@berniemaloney 29
“stop” by Jeffrey is licensed under CC BY
@berniemaloney 30
“Debriefing” by tash lampard is licensed under CC BY
EXERCISE RETROSPECTIVE
@berniemaloney 32
“bees” by Tom Woodward is licensed under CC BY SA
@berniemaloney 34
“postcard-33” by Casplan levers is licensed under CC BY
THE PRODUCT: POSTCARD
• Tear Paper In Half
• On Front:
Sunset
• Back One Side:
“Wish You Were Here”
+ Signed
• Back Other Side:
Addressed & “stamped”
• “Delivered”
into box
Appoint a Product Owner
Work as a Team
@berniemaloney 35
@berniemaloney 36
BATCH AND QUEUE
“estimating” by Jimmie is licensed under CC BY
THE PRODUCT: POSTCARD
• Tear Paper In Half
• On Front:
Sunset
• Back One Side:
“Wish You Were Here”
+ Signed
• Back Other Side:
Addressed & “stamped”
• “Delivered”
into box
Appoint a Product Owner
Work as a Team
@berniemaloney 37
@berniemaloney 38
“postcard-33” by Casplan levers is licensed under CC BY
THE PRODUCT: POSTCARD
• Tear Paper In Half
• On Front:
Sunset
• Back One Side:
“Wish You Were Here”
+ Signed
• Back Other Side:
Addressed & “stamped”
• “Delivered”
into box
Appoint a Product Owner
Work as a Team
@berniemaloney 39
@berniemaloney 40
“stop” by Jeffrey is licensed under CC BY
@berniemaloney 41
“Debriefing” by tash lampard is licensed under CC BY
EXERCISE RETROSPECTIVE
@berniemaloney 43
“Domino” by Bro. Jeffrey Pioquinto, SJ is licensed under CC BY
BOTTOM LINE RESULTS
SAMPLES FROM PRIOR WORKSHOPS
@berniemaloney 44
First Article
(dot to mark it as sample)
Sorting after checking
acceptance criteria
Output from someone who
decided to add humor
WIP
30
BUGS
22
OK
44
WIP
124
OK
1
BUGS
9
ROUND 1 ROUND 2
FOCUS ON SMALL BATCH DELIVERY
OVER HI ESTIMATES FOR DEVELOPMENT
@berniemaloney 49
-200
-150
-100
-50
0
50
100
150
200
Est Act Est Act
Batch Flow
1 @ 100s many @ 60s
Client T3
Estimated Acceptable Bugs WIP
BOTTOM LINE #1:
WHILE ESTIMATED UNITS MAY DROP
@berniemaloney 50
-200
-150
-100
-50
0
50
100
150
200
Est Act Est Act
Batch Flow
1 @ 100s many @ 60s
Client T3
Estimated Acceptable Bugs WIP
EARLIER
SHIPMENTS
LESS WIP
-200
-150
-100
-50
0
50
100
150
200
Est Act Est Act
Batch Flow
1 @ 100s many @ 60s
Client T3
Estimated Acceptable Bugs WIP
BOTTOM LINE #2:
REWORK/BUGS AS A % OF SHIPMENTS
@berniemaloney 51
DROPS
20-75%
BUGS
SHIPPED
= 50%
BUGS
SHIPPED
= 29%
BOTTOM LINE #3:
ACCEPTABLE UNITS SHIPPED RISE 2-5X
@berniemaloney 52
-200
-150
-100
-50
0
50
100
150
200
Est Act Est Act
Batch Flow
1 @ 100s many @ 60s
Client T3
Estimated Acceptable Bugs WIP
SAMPLES: EXTERNAL CLIENTS
@berniemaloney 53
-225
-125
-25
75
175
275
375
Est Act Est Act Est Act Est Act Est Act Est Act Est Act Est Act Est Act Est Act
Batch Flow Batch Flow Batch Flow Batch Flow Batch Flow
1 @
60s
3 @
30s
1 @
60s
1 @
40s
1 @
100s
many
@ 60s
1 @
100s
1 @
37s
Client F Client T1 Client T2 Client T3 Client T4
Estimated Acceptable Bugs WIP
SAMPLES: INTERNAL TEAM + AGILISTS
@berniemaloney 54
-250
-150
-50
50
150
250
350
Est Act Est Act Est Act Est Act Est Act Est Act Est Act Est Act Est Act Est Act
Batch Flow Batch Flow Batch Flow Batch Flow Batch Flow
1 @
120s
1 @ 42s 1 @ 60s1 @ 35s 1 @ 80s3 @ 30s 1 @ 80s3 @ 30s 1 @ 80s3 @ 30s
Team S AA2016 ALN TV AGW 2016 SGMUN16
Estimated Acceptable Bugs WIP
VALUE SOONER WITH THIN SLICES
@berniemaloney 55
Design 1
Code 1
Test 1
Design 2
Code 2
Test 2
Design 3
Code 3
Test 3
Design 4
Code 4
Test 4
Design 5
Code 5
Test 5
Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint 5 Sprint 6 Sprint 7
1st SW
Inter-sprint
Waterfall:
Intra-sprint
Waterfall:
Design1
Code1
Test1
Design2
Code2
Test2
Design3
Code3
Test3
Design4
Code4
Test4
Design5
Code5
Test5
1st SW
1st SW
Cross
Functional
Sprinting
X
X
X
THE ECONOMY OF THIN VERTICAL SLICES
Graphic
http://www.methodsandtools.com/archive/archive.php?id=18p3
From “Software by the Numbers”
@berniemaloney 56
@berniemaloney 58
“Takeaway” by Jeremy Segrott is licensed under CC BY
DOING AGILE APPEARS EASY
59@berniemaloney
DOING AGILE APPEARS EASY
BEING AGILE TAKES DISCIPLINE
& COURAGE
60@berniemaloney
@berniemaloney 61
Bernie Maloney, CSP
PE, CSM, CSPO
Agile Coach
Accelerating Genius
Turning Strategies into Results
From Startup to Beyond $100M
bit.ly/speedmygenius
@berniemaloney
linkedin.com/in/berniemaloney
FIN
Ut Prosim. Namaste.
@berniemaloney 62

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What Did They *Really* Want? Bottom Line Impacts of Customer Collaboration

  • 1. WHAT DID THEY REALLY WANT? BOTTOM LINE IMPACTS OF CUSTOMER COLLABORATION 1@berniemaloney
  • 2. HAVE YOU EVER HEARD A CUSTOMER SAY… @berniemaloney 9
  • 3. @berniemaloney 10 “Sumo Wrestling Suits” by Jason Ippolito is licensed under CC BY
  • 4. @berniemaloney 11 “Wikimedia Hackathon 2013 Amsterdam” by Sebastiaan ter Burg is licensed under CC BY
  • 5. @berniemaloney 12 “bunny party invites” by Elena Roussakis is licensed under CC BY
  • 6. THE PRODUCT: PARTY INVITES • Fold Paper In Half • On Front: Happy Face • Inside: “You’re Invited” + Signed • Back: Addressed & “stamped” • “Delivered” into box Work Individually @berniemaloney 13
  • 7. @berniemaloney 14 BATCH AND QUEUE “estimating” by Jimmie is licensed under CC BY
  • 8. @berniemaloney 15 ANY QUESTIONS? “Any Questions?” by Matthias Ripp is licensed under CC BY
  • 9. THE PRODUCT: PARTY INVITES • Fold Paper In Half • On Front: Happy Face • Inside: “You’re Invited” + Signed • Back: Addressed & “stamped” • “Delivered” into box Work Individually @berniemaloney 16
  • 10. @berniemaloney 17 “bunny party invites” by Elena Roussakis is licensed under CC BY
  • 11. THE PRODUCT: PARTY INVITES • Fold Paper In Half • On Front: Happy Face • Inside: “You’re Invited” + Signed • Back: Addressed & “stamped” • “Delivered” into box Work Individually @berniemaloney 18
  • 12. @berniemaloney 19 “stop” by Jeffrey is licensed under CC BY
  • 13. @berniemaloney 20 “Debriefing” by tash lampard is licensed under CC BY EXERCISE RETROSPECTIVE
  • 14. @berniemaloney 22 “Sesame Street Birthday Party Invitations” by Stepahnie is licensed under CC BY
  • 15. THE PRODUCT: PARTY INVITES • Fold Paper In Half • On Front: Happy Face • Inside: “You’re Invited” + Signed • Back: Addressed & “stamped” • “Delivered” into box Work Individually Produce ONE card at a time @berniemaloney 24
  • 16. @berniemaloney 25 BATCH AND QUEUE “estimating” by Jimmie is licensed under CC BY
  • 17. THE PRODUCT: PARTY INVITES • Fold Paper In Half • On Front: Happy Face • Inside: “You’re Invited” + Signed • Back: Addressed & “stamped” • “Delivered” into box Work Individually Produce ONE card at a time @berniemaloney 26
  • 18. @berniemaloney 27 “Sesame Street Birthday Party Invitations” by Stepahnie is licensed under CC BY
  • 19. THE PRODUCT: PARTY INVITES • Fold Paper In Half • On Front: Happy Face • Inside: “You’re Invited” + Signed • Back: Addressed & “stamped” • “Delivered” into box Work Individually Produce ONE card at a time @berniemaloney 28
  • 20. @berniemaloney 29 “stop” by Jeffrey is licensed under CC BY
  • 21. @berniemaloney 30 “Debriefing” by tash lampard is licensed under CC BY EXERCISE RETROSPECTIVE
  • 22. @berniemaloney 32 “bees” by Tom Woodward is licensed under CC BY SA
  • 23. @berniemaloney 34 “postcard-33” by Casplan levers is licensed under CC BY
  • 24. THE PRODUCT: POSTCARD • Tear Paper In Half • On Front: Sunset • Back One Side: “Wish You Were Here” + Signed • Back Other Side: Addressed & “stamped” • “Delivered” into box Appoint a Product Owner Work as a Team @berniemaloney 35
  • 25. @berniemaloney 36 BATCH AND QUEUE “estimating” by Jimmie is licensed under CC BY
  • 26. THE PRODUCT: POSTCARD • Tear Paper In Half • On Front: Sunset • Back One Side: “Wish You Were Here” + Signed • Back Other Side: Addressed & “stamped” • “Delivered” into box Appoint a Product Owner Work as a Team @berniemaloney 37
  • 27. @berniemaloney 38 “postcard-33” by Casplan levers is licensed under CC BY
  • 28. THE PRODUCT: POSTCARD • Tear Paper In Half • On Front: Sunset • Back One Side: “Wish You Were Here” + Signed • Back Other Side: Addressed & “stamped” • “Delivered” into box Appoint a Product Owner Work as a Team @berniemaloney 39
  • 29. @berniemaloney 40 “stop” by Jeffrey is licensed under CC BY
  • 30. @berniemaloney 41 “Debriefing” by tash lampard is licensed under CC BY EXERCISE RETROSPECTIVE
  • 31. @berniemaloney 43 “Domino” by Bro. Jeffrey Pioquinto, SJ is licensed under CC BY BOTTOM LINE RESULTS
  • 32. SAMPLES FROM PRIOR WORKSHOPS @berniemaloney 44 First Article (dot to mark it as sample) Sorting after checking acceptance criteria Output from someone who decided to add humor WIP 30 BUGS 22 OK 44 WIP 124 OK 1 BUGS 9 ROUND 1 ROUND 2
  • 33. FOCUS ON SMALL BATCH DELIVERY OVER HI ESTIMATES FOR DEVELOPMENT @berniemaloney 49 -200 -150 -100 -50 0 50 100 150 200 Est Act Est Act Batch Flow 1 @ 100s many @ 60s Client T3 Estimated Acceptable Bugs WIP
  • 34. BOTTOM LINE #1: WHILE ESTIMATED UNITS MAY DROP @berniemaloney 50 -200 -150 -100 -50 0 50 100 150 200 Est Act Est Act Batch Flow 1 @ 100s many @ 60s Client T3 Estimated Acceptable Bugs WIP EARLIER SHIPMENTS LESS WIP
  • 35. -200 -150 -100 -50 0 50 100 150 200 Est Act Est Act Batch Flow 1 @ 100s many @ 60s Client T3 Estimated Acceptable Bugs WIP BOTTOM LINE #2: REWORK/BUGS AS A % OF SHIPMENTS @berniemaloney 51 DROPS 20-75% BUGS SHIPPED = 50% BUGS SHIPPED = 29%
  • 36. BOTTOM LINE #3: ACCEPTABLE UNITS SHIPPED RISE 2-5X @berniemaloney 52 -200 -150 -100 -50 0 50 100 150 200 Est Act Est Act Batch Flow 1 @ 100s many @ 60s Client T3 Estimated Acceptable Bugs WIP
  • 37. SAMPLES: EXTERNAL CLIENTS @berniemaloney 53 -225 -125 -25 75 175 275 375 Est Act Est Act Est Act Est Act Est Act Est Act Est Act Est Act Est Act Est Act Batch Flow Batch Flow Batch Flow Batch Flow Batch Flow 1 @ 60s 3 @ 30s 1 @ 60s 1 @ 40s 1 @ 100s many @ 60s 1 @ 100s 1 @ 37s Client F Client T1 Client T2 Client T3 Client T4 Estimated Acceptable Bugs WIP
  • 38. SAMPLES: INTERNAL TEAM + AGILISTS @berniemaloney 54 -250 -150 -50 50 150 250 350 Est Act Est Act Est Act Est Act Est Act Est Act Est Act Est Act Est Act Est Act Batch Flow Batch Flow Batch Flow Batch Flow Batch Flow 1 @ 120s 1 @ 42s 1 @ 60s1 @ 35s 1 @ 80s3 @ 30s 1 @ 80s3 @ 30s 1 @ 80s3 @ 30s Team S AA2016 ALN TV AGW 2016 SGMUN16 Estimated Acceptable Bugs WIP
  • 39. VALUE SOONER WITH THIN SLICES @berniemaloney 55 Design 1 Code 1 Test 1 Design 2 Code 2 Test 2 Design 3 Code 3 Test 3 Design 4 Code 4 Test 4 Design 5 Code 5 Test 5 Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint 5 Sprint 6 Sprint 7 1st SW Inter-sprint Waterfall: Intra-sprint Waterfall: Design1 Code1 Test1 Design2 Code2 Test2 Design3 Code3 Test3 Design4 Code4 Test4 Design5 Code5 Test5 1st SW 1st SW Cross Functional Sprinting X X X
  • 40. THE ECONOMY OF THIN VERTICAL SLICES Graphic http://www.methodsandtools.com/archive/archive.php?id=18p3 From “Software by the Numbers” @berniemaloney 56
  • 41. @berniemaloney 58 “Takeaway” by Jeremy Segrott is licensed under CC BY
  • 42. DOING AGILE APPEARS EASY 59@berniemaloney
  • 43. DOING AGILE APPEARS EASY BEING AGILE TAKES DISCIPLINE & COURAGE 60@berniemaloney
  • 44. @berniemaloney 61 Bernie Maloney, CSP PE, CSM, CSPO Agile Coach Accelerating Genius Turning Strategies into Results From Startup to Beyond $100M bit.ly/speedmygenius @berniemaloney linkedin.com/in/berniemaloney