The new marketing is a mindset. Old marketing (1.0) doesn't work anymore. New marketing (2.0) is about content marketing and relationship building with a strategy. Create content that delivers the three E's: educate, enlighten or entertain. Bernie Borges, author of Marketing 2.0, can deliver this presentation live to your group. Contact bernie at findandconvert dot com.

1. Marketing is a Mindset Bernie Borges November 12, 2009

2. Marketing History Lesson 1950 to 2000

3. Old Marketing Doesn’t Work Anymore http://www.youtube.com/watch?v=heSudg-tfIk

4. Consumer Trust is Down: Surprised? http://www.edelman.com/trust/2009/

5. In a Transition 1990 to 2000 2000 to 2009

6. Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing

7. Buyers Don’t Have to Tolerate It

8. But….. Some marketers don’t get it….

9. Stories Worth Telling

10. New Marketing: Ford Motor Co.

11. New Marketing: Ford Motor Co.

12. New Marketing: Ford Motor Co.

13. New Marketing: Ford Motor Co.

14. New Marketing: Ford Motor Co.

15. New Marketing: P&G

16. New Marketing: P&G

17. A B2B Marketing Success Story

18. B2B Blog Home Run

19. Humanizing a Technical Product

20. How do Marketers Make the Transition?

23. The Three E’s

24. Create & Spread Your Content

25. Engage Influential People

26. Get Found on the Web

27. Getting Found is Broader Now

28. Getting Found is Broader Now

29. Getting Found is Broader Now

30. Getting Found is Broader Now

31. Getting Found is Broader Now

32. What Do You Want To Be Found For?

33. Become a LongTail Thinker

34. Become a LongTail Thinker

35. Content = Trust, Relationships, Profit

36. Marketing 2.0 Mindset

37. Wisdom of Crowds

38. A Few More Stories Worth Telling

39. Thought Leadership Blog

40. Branded Content

41. Branded Content

42. Branded Content: Will it Blend? Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value

43. Spreading Footprint on Facebook

44. Spreading Footprint on LinkedIn

45. Spreading Footprint with Video

46. How Do You Measure Results?

47. Measuring Results

48. Measuring Results

49. Measuring Results

50. Measuring Results

51. Measuring Results

52. Measuring Results

53. What Do You Do Next? Research Listen Engage Become Content Thinkers Be Human Try Stuff Measure Don’t Ignore Marketing 2.0

54. Bernie Borges: CEO, Find and Convert Email: [email_address] Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://budurl.com/marketing20amazon Video Channel: http://www.youtube.com/user/bernbaybb

55. Image Credits All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.

56. Source Credits The following people, companies and logos used in this presentation are the sole copyrighted property of their respective owners. Brent Britton Blendtec Coca Cola Ford Motor Company HubSpot Indium Corp. Proctor & Gamble Scott Monty Tampax Technorati