Using Social Media Marketing to Build Brand Presented at TBTF Boot Campa February 24, 2009

1. Small Company Big Impact Using Your Website and Online Marketing Strategy to Gain Marketshare Bernie Borges – Find and Convert February 24, 2009

5. Why Marketing 1.0 Doesn’t Work Anymore

6. Old vs. New Marketing Outbound Marketing Inbound Marketing

7. Your Website Has Two Audiences

15. Developing A Social Media Plan Source: The Value of Many, Neighborhood America

18. Size of Blog Market

19. Social Media Tools and Platforms

21. Facebook http://www.insidefacebook.com/

22. Facebook: Individual Profile

23. Facebook Groups

25. LinkedIn Individual Profile Work History Recommendations Introductions Portfolio Valuable Links

26. LinkedIn Groups

28. What is Twitter? http://www.commoncraft.com/Twitter Micro Blogging 140 Characters Per Post Follow and be Followed Communicate Connect Inspire Educate Entertain

29. Some Famous People on Twitter…

30. Some Not-So-Famous People on Twitter 

31. Want to Find Someone on Twitter? http://www.socialbrandindex.com/

32. Twitter: Events & Trends Using Hashtags

34. Personal Branding http://www.businessweek.com/blogs/in_your_face/archives/2008/05/bernie_borges_l.html

35. Video

36. Video: Blendtec Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value

37. Presentations

39. Google Analytics

40. Hubspot: Facebook Lead Tracking

41. Reputation Management Tools http://jobmob.co.il/blog/online-reputation-management-resources-tips/

44. http://www.sherpastore.com/socialmediabmg09.html

47. Case Study Stronger Brander Equity Lower Cost Sales Process Elimination of Non-Performing Marketing Activities

50. Connect with Bernie Borges… Email: [email_address] Website: http://www.findandconvert.com/ Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook: http://profile.to/bernieborges Facebook Fan Page: http://companies.to/findandconvert