The document discusses Tumblr's growth and global user base. Some key points: - Tumblr has over 15 billion visits per month from around the world, with the largest percentages coming from the US, Brazil, and the UK. - Brazil saw a 680% increase in blogs on Tumblr in the past year, compared to 280% in the US. - Tumblr's user base skews young, with over half being between 18-34 years old. - In addition to individual users, many brands and organizations now have a presence on Tumblr, such as Coca-Cola, Ann Taylor, Barack Obama, and Newsweek. - The document highlights some popular user-created Tum

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2. 1. O Tumblr no Mundo
2. O Que é o Tumblr?
3. Nossa Comunidade
4. O Tumblr e as Marcas
5. Nossa Comunidade Offline
6. O Tumblr em 2012
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3. O Tumblr no Mundo
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4. Destribuição Geográfica
Estados Unidos Brasil Canada Outros
Reino Australia
Unido
Total
15 bilhões de visitas / mês
Source: Quantcast
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5. Visitas mensais
Janeiro 2012
Em Junho de 2010 o Brasil gerava 313 milhões de page
views por mês.
Hoje, o Brasil gera mais de 2 bilhões de visitas (no total são
15 bilhões / mês).
13% de todo tráfico ao Tumblr vem do Brasil.
Source: Quantcast
Maio 2009
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6. Densidade de Blogs
Houve um crescimento de 680% de blogs no
Brasil no último ano.
Nos EUA, o crescimento foi de 280%.
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7. Distribuição Geográfica
35-49
54% 46% 18-34
Female Male 23%
46%
50+
13%
13-17
18%
Source: Quantcast
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8. 8
Millhões+
7
Millhões+
4
Millhões+
visitantes unicos / mês novos posts / dia blogs no Tumblr
(120 milhões total) (56 milhões total) (40 milhões total)
Source: Quantcast,
32 Minutos por visita
(23 minutos total)
Google Analytics
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9. O Que é o Tumblr?
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10. Thursday, February 16, 12

11. Thursday, February 16, 12

12. Uma rede de pessoas encontrando e
compartilhando coisas legais.
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13. Publique O Que Quiser.
Text Images Quotes Links Chats Audio Video
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14. Por fora, um blog.
http://ginafrombrazil.tumblr.com
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15. Por dentro, uma rede.
http://ginafrombrazil.tumblr.com
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16. Descubra coisas novas.
http://tumblr.com/explore
http://tumblr.com/spotlight
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17. Customize tudo.
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18. Customize tudo.
http://http://www.tumblr.com/customize
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19. Seja Ouvido.
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20. Seja Descoberto.
http://http://newyork.neighborhoodr.com
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21. O Que Estão Dizendo Por Aí
Tumblr Makes
Blogging Blissfully Weblogs? Been there, done that. Facebook? It's full of kids.
Twitter? That's so 2006, darling. No, the smart thing to be
Easy
doing online these days is tumblelogging, which is to weblogs
what text messages are to email - short, to the point, and direct.
Tumblr—which is beloved by its Collect Every Moment Wherever You Go. Browsing through various CEO Spotlight: Tumbling is a fast
users for its clean interface, ease Internet. It's a beautiful mix of everything and anything, from the shocking to of blogging, and it's
form
tumblelogs is like sifting through the Lost and Found Department of the entire
of use and community. the spectacular. catching on.
Marketers trying to keep pace with Twitter and Facebook
It's blogging, the way blogging may want to check out another emerging social media
was meant to be. platform: Tumblr.
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22. Nossa
Comunidade
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23. Pretty Colors
http://prettycolors.tumblr.com/archive
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24. Garfield Minus Garfield
http://garfieldminusgarfield.net
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25. Asleep On The Subway
http://asleeponthesubway.tumblr.com/
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26. Fuck Yeah Ryan Gosling
http://fuckyeahryangosling.tumblr.com
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27. Sad Keanu
http://http://sadkeanu.tumblr.com/
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28. Eat Sleep Draw
http:///eatsleepdraw.com
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29. Neighborhoodr!
http://http://newyork.neighborhoodr.com
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30. From Me To You
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31. Photosets
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32. Fica Vai Ter Bolo
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33. Humor em Gráfico
http://humoremgrafico.tumblr.com///
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34. Exalta Tumblr
http://exaltatumblr.tumblr.com////
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35. Ego Estagiário
http://www.egoestagiario.com/
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36. Sei Lá Como Escreve
http://www.egoestagiario.com/
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37. O Tumblr e as
Marcas
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38. Barack Obama
http://http://barackobama.tumblr.com
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39. Beyoncé
http://http://helloblueivycarter.tumblr.com
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40. Olympus
http://penready.com
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41. Coca-Cola
http://coca-cola.tumblr.com//
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42. Ann Taylor
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43. Ann Taylor
http://artshesaid.com/
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44. Ann Taylor
http://artshesaid.com/
http://artshesaid.com/
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45. Ann Taylor
http://artshesaid.com/
http://artshesaid.com/
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46. Oscar PR Girl
http:///oscarprgirl.tumblr.com/
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47. The Guardian
http://coca-cola.tumblr.com//
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48. IBM
http://coca-cola.tumblr.com//
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49. Newsweek
http://newsweek.tumblr.com
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50. E ainda...
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51. Nossa
Comunidade
Offline
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52. Meetups
http://www.tumblr.com/meetups
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53. Curitiba:
Tumblr Meetup 2011
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54. O Tumblr em
2012
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55. Perguntas?
E-mail: gina@tumblr.com
Twitter: @ginag
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