1. Global Food and Beverage Survey 2012-2013: New Consumer Technology
Solutions, Impact, Opportunities and Budgets
Global Food and Beverage Survey 2012-2013: Demand, Budgets, and Key Markets for
Innovative Technology” is a new report by Canadean that analyzes future expectations about the
significance of new technology in the global food and beverage industry. The report provides
readers with a definitive analysis of the industry outlook and explores the impact of innovative
technologies on the growth of the global food and beverage industry. In addition, the report
examines and analyzes the key growth markets for innovative technologies in 2012-2013, the use
of intelligent packaging, technology spending activity, the use of nanotechnology, and
technology transfer in the industry. Furthermore, this report not only grants access to the
opinions and strategies of business decision makers and competitors, but also examines their
actions surrounding business priorities. The report also provides access to information
categorized by region, and company type and size.
Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Canadean‟s exclusive panel of
leading global food and beverage industry executives. The report examines overall growth in
demand for innovative technologies and the key benefits of using innovative technologies,
including key influencers responsible for adopting innovative technologies. This report identifies
the leading technologies used in the global food and beverage processing and the key drivers
influencing the implementation of new technology. In addition, this report includes definitive
assessment of intelligent packaging, nanotechnology and technology transfer growth outlook.
Furthermore, the report reveals the future budget allocations for new technology by global food
and beverage industry buyer and supplier companies. Most secondary research reports are based
on general industry drivers and do not understand the industry executives‟ attitude and changing
behaviors, creating a gap in the business outlook of the industry. In an effort to bridge this gap,
Canadean created this primary-research based report by gathering the opinions of multiple stake
holders in the value-chain of the global food and beverage industry.
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food-and-beverage-survey-2012-2013-new-consumer-technology-solutions-impact-
opportunities-and-budgets.html
Report Details:
Published: July 2012
No.of Pages:173
Price:Single User License: US$ 2000 Corporate User License: US$ 6000

2. What is the current market landscape and what is changing?
The projected average global annual procurement budget for buyer respondents is US$173
million in 2012-2013.
What are the key drivers behind recent market changes?
The key drivers which are influential in the implementation of nanotechnology are „helps in
extending shelf life‟ and „enhances food safety‟, as identified by 57% of food manufacturers
each.
What makes this report unique and essential to read?
“Global Food and Beverage Survey 2012-2013: Demand, Budgets and Key Markets for
Innovative Technology” is a new report by Canadean that analyzes future expectations about the
significance of new technology in the global food and beverage industry. The report provides
readers with a definitive analysis of the industry outlook and explores the impact of innovative
technologies on the growth of the global food and beverage industry. In addition, the report
examines and analyzes the key growth markets for innovative technologies in 2012-2013, the use
of intelligent packaging, technology spending activity, the use of nanotechnology, and
technology transfer in the industry. Furthermore, this report not only grants access to the
opinions and strategies of business decision makers and competitors, but also examines their
actions surrounding business priorities. The report also provides access to information
categorized by region, and company type and size.
Key Features and Benefits
Projects industry trends and new technology growth expectations in 2012-2013, and
studies various technology oriented food and beverage types, and the growing demand
for nanotechnology in the food and beverage industry.
Reveals future budget allocations for new technology and the variations in the portion of
budget allocation for nanotechnology, categorized by company type, region, and
company size.
Uncovers key challenges and drivers in implementing technology transfer solution, and
analyzes the change in demand for technology transfer in 2012-2013.
Perceive the significance of active and intelligent packaging and understand demand
growth for packaging materials.
Review the level of implementation of nanotechnology in the global food and beverage
industry and evaluation of key drivers in implementing nanotechnology solutions in
2012-2013.
Key Market Issues
Across the global food and beverage industry, 57%, 45% and 44% of respective respondents
identify „packaging‟, „preparation or production‟, and „marketing‟ as operational areas projected
to demonstrate increased use of technology in 2012-2013.

3. Overall 62% of global food manufacturers identify „pasteurization‟ as the most widely used
technology in food processing, followed by „high-pressure processing‟ and „UV treatment‟ as
identified by 41% and 28% of respondents respectively.
Consumer convenience, „safety and traceability‟ and „environmental concerns‟ emerge as key
drivers of active and intelligent packaging for global food and beverage industry suppliers.
According to global food manufacturers, packaging materials such as „recyclable plastics‟,
„paper and board‟, and „degradable plastics‟ are expected to record increased demand in 2012-
2013.
Overall, 60% of respondents identify „food and beverage packaging‟ as the most important area
projected to record increased use of technology transfer in 2012-2013, followed by „new product
development‟ and „food processing‟ as identified by 54% and 51% of respondents respectively.
Key Highlights
According to survey results, the top three innovative technologies used in food and beverage
processing are „pasteurization‟, „high-pressure processing‟, and UV treatment.
Survey results show that, 48% of supplier respondents identify „dairy‟ as the product segment
most likely to record increased use of processing technologies in 2012-2013 followed by „soft
drinks‟ and „prepared meals‟ as identified by 35% and 32% of respective respondents.
Cost savings, „development of new products‟, „operational efficiency‟, and „market demand‟ are
instrumental in the implementation of new technology within their organizations.
According to global food and beverage manufacturers, „cold storage technology‟ and „shelf life
extension technology‟ are considered key packaging technologies.
Overall, 20% of global food and beverage manufacturer respondents plan to allocate between
5%-10% of their total procurement budget towards technology solutions in 2012-2013.
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