The document discusses effective communications strategies for technology and telecommunications organizations. It notes that these sectors now influence and are influenced by a wide range of stakeholders. It also highlights the complex communications environment they operate in, with aggressive competitors, increased regulation, constant media scrutiny, and empowered customers. The document argues that in this environment, technology and telecom organizations need consistent communications across all audiences to protect and build their reputations. It promotes the services of MHP, a communications firm that brings together experts in various disciplines to address specific client challenges without using isolated "tech teams".

1. Communication that
influences change
Effective communications for the Technology & Telecommunications sector
129/01/2015

2. Technology now mainstream
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Technology and telecommunications
organisations are no-longer ‘niche’ players.
They influence and are influenced by the
actions, events, commentary, and opinion of
individuals and groups across society

3. A cacophony of opinion
329/01/2015
Complex stakeholder relationships
Dedicated and organised
campaigners with influence
beyond importance
Aggressive competitors
Digital explosion
Political scrutiny/increased regulation
Rapid impact of issues/crises
Savvy customers
Post financial crisis instability
and uncertainty
24/7 , always-on media, plus
‘citizen journalism’

4. Contested communications
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In this new world of contested
communication only those with strong,
consistent reputations will stand out from
the noise and create value through their
communications

5. Reputation in a changing world
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Political, economic, business, consumer, media
and market opinion are all now inter-dependent
And reputations of organisations are influenced
from all sides, across all channels, 24/7
So, to create value, communications must be
consistent, relevant and seamless across all
influencer audiences

6. Reputation beyond product
6
Succeeding in this high-pressure, fast-
paced environment requires the full
range of communications skills
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7. 29/01/2015 7
Yet, most agencies manage tech clients
through dedicated ‘tech teams’ and
view tech as a specialist discipline

8. 29/01/2015 8
At MHP we believe that technology
and telecommunications are
sectors
– not communications disciplines

9. 9
We don’t have a ‘tech team’ focused
on doing tech PR
We have no silos, barriers or baggage
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10. 10
Instead, we have over 160 full time
communication experts from whom
we create a perfect multi-discipline
team to address your specific
challenges and deliver the very best
results
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11. 11
Which means you get a team that
understands your business as well as
your technology
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And has the skills to influence all the
audiences that matter to you

12. Our disciplines are:
12
• Financial/investor
• Political
• CSR
• Corporate
• Brand/consumer
• Internal communication
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13. Financial/investor
13
We have a
comprehensive
understanding of the
various elements that
make up the ‘senior
City audience’ which
allows us to help you
shape their opinions
in times of change
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14. Political
14
We work closely with
you to ensure you
prosper in the face of
political, regulatory
and legislative change
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15. CSR
15
We believe
sustainability is more
than altruism. While
there is a moral
dimension, at heart it
is about business
improvement and
growth
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16. Corporate
16
We believe in ideas
that build business –
and in creating a
corporate narrative
that adds discernable
value to you in
uncertain times
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17. Brand/consumer PR
17
Building, defending
and reinvigorating
brands people believe
in is our passion
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18. Internal communication
18
Management and
employees can be
your most important
stakeholder group –
particularly in times of
change. We help
ensure they’re one of
your most important
assets
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19. 1929/01/2015
Our technology and
telecommunications
experience

20. MHP
Technology &
Telecom is
proud to have:
• Provided political support to
the newly-formed T-Mobile/
Orange entity Everything,
Everywhere
• Reviewed BT’s CSR strategy
• Navigated City audiences for
Oxford Instruments PLC
• Leveraged Yahoo!’s
Premiership Football deal
• Developed Tandberg/Cisco’s
corporate narrative for
competitive advantage
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Client Success

21. Ben Maynard
Sector Head
Ben.maynard@mhpc.com
2129/01/2015
Our People
He’s worked with Accenture, Adobe,
Cisco, Nintendo, SAP and Vodafone. He
now runs both our Yahoo! UK and
Yahoo! Europe business.
His role is to understand clients’ needs
and assemble the right team from across
MHP to deliver specific client’s objectives
Ben heads MHP’s Technology & Telecoms
sector. With close to 20 years’ sector
experience he’s helped build the
reputations of start-ups, transition those
of high-growth organisations as well as
managing those of some of the biggest
players in the industry.

22. Tech and Telco
Experts
• Rachel Samson
– Discipline: Brand PR
– Experience: Motorola
• Siobhan Shea-Simmons
– Discipline: Corporate PR
– Experience: Steria, TradeDoubler
• Robert Roessler
– Discipline: Corp and Financial PR
– Experience: Cisco, EDS
• Rupert Lewis
– Discipline: Public Affairs
– Experience: Everything Everywhere, Ebay
• Robert Nuttall
– Discipline: Sustainability
– Experience: BT
Across MHP, and
representing the full range
of disciplines there a many
individuals with deep
technology experience.
Some of the foremost are
listed here
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Our People

23. MHP Background
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24. MHP – Five Facts
24
• MHP is a top ten UK corporate communications, City,
consumer PR and PA consultancy by income/revenue
• We are Mandate Communications, Hogarth PR and
Penrose PR combined
• We’re fast growing, at around 30% a year
• Over the last three years we have won or been
shortlisted for 15 communications awards
• Our staff investment is second to none in the industry
both in terms of money and training hours
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25. Most important, however, is our credo
25
We have a responsibility to leverage
change – through communications –
and unlock the value this could bring
for all our clients and their
businesses, brands, employees and
communities
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26. If you’d like to discuss how we can help
you ensure your communications
influence change, please get in touch...
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27. 27
Ben Maynard
Technology & Telecoms sector leader
+44 (0)20 3128 8100
ben.maynard@mhpc.com
Matt Fearnley
New Business Director
+44 (0)20 3128 6407
matt.fearnley@mhpc.com
www.mhpc.com
29/01/2015