Case Study: How to Build a Bulletproof Online Reputation: Using SEO and SMM to Create, Bolster or Repair Your Online Reputation Presented by: Gabriel Shaoolian, Founder and CEO, Blue Fountain Media Your company’s reputation means everything. As founding father Ben Franklin once said “It takes many good deeds to build a good reputation, and only one bad one to lose it.” Anyone doing business with you or even thinking about doing business with you will go to Google or another major search engine and research you and your company. What they find in the search results will determine whether you have a new client/customer or whether someone has been driven away by negative comments and an overall negative perception of you, your company and your executives. Gabriel Shaoolian will address the practical steps businesses need to take to present your company in the best possible light: - Enhancing your current website - Creating micro sites - Creating a company blog - Leveraging social media - Establishing yourself as an expert - Maximizing public relations opportunities www.bdionline.com

1. Using Your Web Presence,
SEO Techniques & Social Media
Marketing to Create, Bolster or Repair
Your Online Reputation

2. Help!
My reputation is
under attack!

3. Your Precarious Reputation
It takes many good
deeds to build a good
reputation, and only one
bad one to lose it.
Ben Franklin

4. Your Precarious Reputation
In the case of Search
Engines, it doesn’t even
take a bad deed.

5. Today, Everyone is a Publisher

6. Information can be easily
skewed online
Your reputation
can be drastically
changed.

7. The Usual Suspects
Unhappy customer
Desperate competitor
Rejected job applicants
Disgruntled current or
former employee
A jokester
An ex

8. Online Reputation Management
Practical steps to
protect and manage
your company’s
reputation online

9. Internet = Instant Access to Information
Our decision
making process
has been
revolutionized

10. It’s Easy to Broadcast
So many channels
and opportunities,
read by so many
eyeballs

11. No Magic Bullets
Be Pro-Active
& give it time

12. Your Online Reputation Toolkit
Your company website
SEO tactics
Social media outreach
Blogging
Media outreach

13. “Positive” Content Creation
No better place to start
than your company website
Keep the content fresh
Talk about positive achievements
Update executive and
employee profiles
Add a personal touch

14. ‘Humanize’ Your Site
Add a blog
Put faces and voices
Feedback section
Testimonials
Humanitarian work

15. SEO Value
3 critical factors to get
page 1 results:
1. Keyword Usage
2. Updated, Fresh Content
3. Inbound links

16. Social Media Outreach
Get the ‘good word’ out
about your company
Opening accounts on a variety
of social media sites is like
employing a host of new
broadcast networks.

17. The Power of Social Media
Social media profiles
come to the top of
Google
So be cautious of
the content.

18. Harness the Ranking of Social Media
Use social media outlets and their
high ranking placements on
search engines to establish
yourself as an expert.
Participate in forums
Provide insightful
commentaries
Be a guest blogger on key
industry sites

19. Get Your Voice Heard
Blog
Send out online press
releases – SEO value

20. Turn a Negative Into a Positive
How you deal with a
mistake makes all the
difference in the world.

21. Steps We Took
Built an SEO friendly website
Added blog
Created a social media presence
Sent out press releases
Managed to contact source to
remove unverified content

22. Fixing a Non-Existence Presence
From 0 to Celebrity Status

23. Hey Bing My Company!
Good online reputation
helps sales &
marketing

24. Selecting the Right ORM Partner
SHOW ME THE RESULTS!
Seek companies with a
reputation for highest levels
of high SEO results.

25. Look up ‘Website Design Company’
Over 110 million
results.

26. We don’t just launch websites.
We launch success stories.
Questions? Contact us at (212) 260-1978
or visit us online at BlueFountainMedia.com