Presentation: Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest
Presented by: Amanda Pehrson, Social Media Manager, Crocs, Inc.
The rapid growth of social marketing has allowed brands to act as publishers, creating supporting content that supports the mindset and daily interests of their consumers. Pinterest in particular creates fun opportunities for brands to create collectable, visually compelling content that resonates with consumers throughout their busy days. Brands of all sizes will learn how to find, engage, and inspire audiences through compelling Pinterest campaigns and content.
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4. •
Help to position ourselves as a four-season brand with over 300 styles to offer
•
Influence new consumers that our shoe is the perfect balance between
comfort & style
•
Inspire on-the-go women with visual imagery & video that defines the best
wearing occasions for all-day comfort
6. When creating digital content…
Think like an editorial
director of a magazine.
Great visual content focuses less on a one-time
transaction and more on creating a long-term brand
halo.
9. Bridging the gap to your audience:
finding the right partners to help tell
your story…
MARTHASTEWART.COM
DOMINATES ON PINTEREST
• #1 in unique pinners
• 23% growth in unique
pinners
• 29% growth in new pins
• 38% growth in pins per day