30. Times have changed
90% broadband penetration
Multiple channels available to consumers
These channels are not owned by media
proprietors
Cost effective digital production
technology
Digital natives
31. Consumer attention has
diminished as media choices
have increased exponentially
Custom made media is not new,
but it is the future, as barriers
for participation fall
Successful custom made media
is simply a brand owning a
channel and populating it with
content that is of value to the
consumer
36. We don’t do advertising anymore. We
just do cool stuff. We need to become
part of people’s lives and digital allows
us to do that.
Simon Pestridge, Nike UK Marketing Director
