Lecture Meeting on Social Media for Professionals organised by BCAS

1. Understanding Social Media Hareesh Tibrewala Joint CEO

3. What is Social Media?

4. Accha…. Facebook?!

6. why “ Social Media: The online technologies and practices that people use to share opinions, insights, experiences and perspectives. Keeping in touch Making new friends Paying it forward Peer pressure Displaying Creativity Exhibitionism Altruistic impulse Getting validation Affinity to groups how Blogs Social networking sites wikis User generated videos and podcasts Forums and message boards Ratings and reviews tagging RSS widgets

7. How Big Is It

8. 45 million global visitors Every minute – 20 Hrs worth of new video uploaded If Facebook was a country. Population? > 300 million! The number of blogs worldwide is > 200 million. Growing at the rate of nearly 900,000 a day!

12. But this is kids stuff right? How does it effect my business? It is not Kidstuff!

14. Traditional advertising is becoming more and more challenging:

15. If I lived here, I would have adjusted to the noise. The Tata Sky+ factor.

16. Can Social Media help in selling ?

17. It helped Dell $$$$$

18. It helped one of these car companies. Car purchase decided, not by the size of Xylo ads, but by the 22 recommendations here!!

19. It helps sell T-shirts..rather, it RUNS a large T-shirt business!

20. And it helped this plumber Same could happen with a doctor, a lawyer, a CA .... There will be positive recommendations, as also negative…. “ Don’t go to that guy.. He’s a cheat..” etc. “ I will tell my Facebook friends about your brand. Not because I like your brand, but because I like my friends!”

22. Your Reputation is made or marred online

23. Have you heard of what happened to Domino’s?

24. From YouTube to The New York Times in 3 days.

26. Listening in on Social Media can provide a lot of value too.

27. Know what people are thinking about, In Real Time Are they considering a new demat account? What are their issues?

28. Eavesdropping your customers’ homes – Social Media Monitoring Themes Brand Reference Tone Influencer Identification

29. Monitoring conversations for a brand – amazing insights to be got!

33. http://spreadsheets.google.com/a/socialwavelength.com/viewform?hl=en&formkey=dG5zTk9Salo3cWk2cVJvVWRKa1pJQUE6MA

36. Create Profile

37. Add Contacts

38. Existing Relationships

39. Power of LinkedIn..at a click

40. Leverage Existing Relationships

41. Build New Relationships

42. Join Relevant Groups

43. Participate in Discussions

44. Questions and Answers

45. Another Q/A Platform

46. So What Next ?

53. Questions? If you need a copy of this presentation, please leave your business card. We will email it to you. Hareesh Tibrewala Jt. CEO, Social Wavelength. [email_address] Company blog: blog.socialwavelength.com LinkedIn: linkedin.com/in/hareeshtibrewala