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Why Social Media Vital for Orgs
- 1. Social media
- 4. there are A ‘blog’ is one of 200,000,000 conversations happening this minute!
- 5. Posting and watching video.
- 7. But it’s not who you think Medium age = 31
- 15. Case Study iPad vs. iTampon
- 16. Pass along
- 17. Pass along Donations
- 19. Example: How Obama became president through social media
- 20. From this
- 21. to this…
- 22. A good message is simple, short, memorable , and even iconic CHANGE “ Yes we can”
- 23. Because someone may want to spread your message for you… Stencil for a make-your-own Obama message
- 24. Image stenciled on a building 500m from GlobalGiving’s old office.
- 25. Complex messages are hard to remember: USA government’s bank bailout. (Don’t do this!) ? ? ? ?
- 26. Your message is a cause! Time is ticking! Give , Donate, Send money now. You must take action . We are competing.
- 27. Your friends will be the first to adopt your message: my cause our cause
- 28. The Biggest Word Is You!
- 29. A good message will spread. Source: David Wilcox, The Social Reporter
- 30. Corporate = control = democracy + + Source: “What’s next in media: by Neil Perkin
- 31. It’s OK to be a person. GlobalGiving Tweet: “Intense debate going around the office about what spice/flavoring/condiment should be in the 4th holder. Salt, pepper, garlic powder and...?” Response from Stephanie Strom (New York Times): “@GlobalGiving: Cinnamon. Very healthy.”
- 32. Your supporters need different messages and languages.
- 34. Where is this?
- 35. Where is this? Hint: think strategically!
- 36. Strategic thinking: In Germany there are ZERO voters… but they will be future allies.
- 37. Not every message will applaud you. But if you talk openly about failure, most people will want to help you.
- 38. Obama won through social media Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
- 39. Source: “Creating Your Organization's Social Media Strategy Map” by Beth Kanter In the end: Iconic Obama art becomes everyone’s tool for self-expression.
- 41. The Internet is about interacting… & dialogue!
- 42. The whole idea is to be in the conversation : To raise your profile. To interact with people in your sector/region. Before you’re forced into it. So your communication isn’t only asking for $. 80/20
- 43. “ Being on the internet” means….
- 45. Recent survey: A quarter (25%) of “engaged” donors think the organizations they support are NOT honest or ethical!
- 46. Viral marketing has a simple message, tells you why to share it, and how to “pass-on”
- 48. Make your message count (and spread)
- 49. Engage people BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
- 50. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving
- 51. Tools for donors to promote projects they love
- 53. Gift Cards
- 54. Registries
- 55. Registries allow people to endorse/advertise combinations of projects
- 56. Fundraisers Allows any person to take control of fundraising for your project. Tools to integrate into Facebook and other social media.
- 57. Widget
- 61. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving
Hinweis der Redaktion
- update
- Obama hesitant to use it at first, but the ease with which people adopted it and all the meaning it conveyed to them, changed his mind.
- Selling it to Americans
- & comprehensive—he was everywhere in a COORDINATED manner
- Others spreading your message
- Update. Move toward more social behavior.
- How GG allows you to do this—fundraisers, profiles, share on FB/Twitter, comments on proj. updates, pics on page, subscribe to updates
- Easy to share on soc. Media sites
- $310k in ‘09
- update
- How GG allows you to do this—fundraisers, profiles, share on FB/Twitter, comments on proj. updates, pics on page, subscribe to updates