10 strategies to double your internet sales and profits
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If doubling your internet sales is at the top of your marketing agenda, these 10 proven strategies delivered by David Kain at this year’s Australian Automobile Dealers Association National Dealer Convention (AADA) will help you achieve your goal. David is CEO of KainAutomotive.com a US based company specialising in automotive internet sales, BDCs, digital marketing and social media. To hear his presentation, click here: http://enews.ebusinessmedia.com.au/client/aada/2013/audio/AADA_Double_your_Internet_Sales.pdf
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10 strategies to double your internet sales and profits
- 1. Double your Internet Sales and Profits This Year! Presented by David Kain President, KainAutomotive.com Let’s connect! 859-533-2626 cell/text David.Kain Skype @KainAutomotive Twitter + David Kain Google + david@kainautomotive.com
- 2. Proven Practices to Double Your Sales & Profits
- 4. 4 Let’s Go… Fast!!!
- 5. More Sales? More Profits? Lower Costs? Greater Market Share? Improved Owner Loyalty?
- 6. Digital Sales 2013 Gross Average Digital Total 2013 x = 250 $2,000 $500,000 Sales & Profit Goals
- 7. =% of Appointments Kept 25% % of Appointments who buy = 60% % for Closing of Total Leads = 15% Process Goals
- 8. Kept Appointments 25% Appointments who buy 60% Focus on these Process Goals
- 9. Design a Solid Plan
- 10. Your plan should include… • Sales & profit projections • Cost analysis • Staffing needs • Technology options • Marketing options • Competitive marketplace review
- 11. Recruit, Hire and Train the RIGHT PEOPLE
- 12. Internet Salesperson Internet Sales Team Client Care Center / BDC Internet Dealership Internet Operations Structural Evolution
- 13. Key Qualities – Successful Internet Team • Great salesperson • Adapts easily to technology • Great communicator • Great typing/texting skills • Strong product knowledge • Quality presenter Dealership
- 16. Which Ad will they respond to? Digital Marke0ng Internet Communica0ons Social Media Exper0se Salary and bonus Car Sales Posi0on Customer Interac0on Large Inventory Commission based pay plan
- 17. New Recruitment Messages Digital Marketing Internet Communications Social Media Expertise = Internet Sales Rolewww.HowtoMarkeEoMe.com
- 18. The Truth about a Sales Job! Selling Marketing 10% 90%
- 21. If you keep recruiting the way you do…. What’s going to change?
- 23. Why do prospects love the Internet? 23
- 24. Car Buyers Use the Internet to… 24 Deselect Dealers
- 25. 18.2 Sources of Info Shopping to Purchase Path 1.3 Dealer’s Visited Website Process People/Personality Tac:cs…Price, etc. Distance, Payments, Trade Customer Experience Sources: Google & JD Power
- 27. Video
- 28. If you BRAND IT… They will come!
- 29. Build a Process that Works!
- 30. PROCESS Performance Relies On Comple0ng Every Single Step 30
- 31. 100% of your OPPORTUNITIES will come from your MARKETING 31
- 32. 100% of your RESULTS will come from your PROCESS 32
- 33. 33 YOUR PROCESS IS YOUR WHY BUY!
- 34. Make it Easy
- 35. Easy to Find You Google Ad Network
- 36. Easy Navigation – Fewer Options 60 Links on the Home Page Reduce your choices on your website to Make it EASY!
- 37. 37
- 38. Fewer Options = More Leads
- 39. Is your site more Google or Yahoo?
- 40. Model your desktop website like a Mobile App
- 41. Conversion MESSAGES 41 Huntersville Ford Wilsonville Toyota
- 42. Easy ALWAYS OPEN FORMS
- 43. Conversion TRADE VALUATION U:lize the new Manheim Trade in Tool
- 44. Conversion OFFERS & ENGAGEMENT Live Chat Test Drive Coupons
- 48. Be Visible… Generate Goodwill & Enquiries
- 49. Be Visible… Generate Goodwill & Enquiries
- 50. Listen Daily – Respond Promptly
- 51. Innovate
- 55. Sell with VIDEO 30 Second Walkarounds Desktop Video Greetings YouTube Product Libraries
- 56. Become famous on 167,000,000 + views 217,000 + views
- 57. Exceptional Effort Quick Reply
- 59. Try Screen Share Programs Schedule “Virtual” Appointments
- 60. Measure Results
- 64. Be ready for the Next NEXT! Don’t be caught sleeping…
- 65. Unique WHY BUYS
- 67. Here Now… 67
- 69. Put on your Lab Coat… This is a Grand Experiment You will have to try many different approaches
- 70. Key Takeaways 1. Set specific goals 2. Design a solid plan 3. Recruit, hire and train the Right People! 4. Focus on the customer experience 5. Build a process that works
- 71. Key Takeaways 6. Make it easy 7. Manage your reputation daily 8. Innovate 9. Measure Results 10. Continuous Improvement
- 72. Digital Sales 2013 Gross Average Digital Total 2013 x = 500 $2,000 $1,000,000 Now…Let’s DOUBLE our Goals
- 73. Questions?
- 74. THANK YOU!!! Let’s connect! 859-533-2626 cell/text David.Kain Skype @KainAutomotive Twitter + David Kain Google + david@kainautomotive.com