The document discusses how product teams can transition from a focus on features to addressing real problems as they mature. It recommends establishing a clear product vision and objectives rather than timeline-based roadmaps. Additionally, it suggests separating strategy and execution work, making space for experimentation and validation, and incorporating disruption to prevent stagnation. The overall message is that as products and companies mature, they must adapt processes to grow leanly and continuously solve customer needs.
2. Product Life Cycle
Introduction DeclineMaturityGrowth
Salesvolume
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3. Product Life Cycle
Introduction DeclineMaturityGrowth
MVP
happens
here
Salesvolume
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4. Product Life Cycle
You are here
Introduction DeclineMaturityGrowth
Salesvolume
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5. Product Life Cycle Where
money is
made
Introduction DeclineMaturityGrowth
Salesvolume
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6. Product Life Cycle Where
churn
hurts
Introduction DeclineMaturityGrowth
Salesvolume
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7. What you read about on Medium
Introduction
Growth
Maturity
Decline
Articles published per second
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26. You assume you know how
much work and how long each
feature is going to take.
Assumption #1
Time
Feature A
Feature B
Feature C
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27. You assume that nothing else is going
to disrupt your timeline.
Assumption #2
Time
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28. You assume that each
feature will work
as soon as it is
launched.
Assumption #3
✔
✔
✔
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29. You assume that each of
these features actually
deserves to exist!
Assumption #4
✔
✔
✔
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31. Made up release dates
Development death marches
Mismanaged expectations
Missed market opportunities
Building the wrong thing
Sad product managers
What could possibly go wrong?
33. 3 steps
to ditching your timeline roadmap
and getting out
of the feature factory
34. Step 1: Product vision
FOR (target customer)
WHO (statement of need or opportunity)
THE (product name) IS A (product category)
THAT (key benefit, reason to buy)
UNLIKE (primary competitive alternative)
OUR PRODUCT (statement of primary differentiation)
Find this free template at: www.prodpad.com/vision-template
37. Step 3: Time horizons
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38. Your roadmap is a
prototype for your
strategy
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39. Result: Lean Roadmapping
Top priority for next
work opening
Likely 6+ months away,
but aligns with vision
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Immediate problem to
be solved, currently in
development
Immediate problem to
be solved, currently
being prototyped
Current Near Term Future
40. Objective
Objective
Immediate problem to
be solved, currently in
development
Immediate problem to
be solved, currently
being prototyped
Objective
Objective
Result: Lean Roadmapping
Current Near Term Future
45. Product Backlog
Ideas, suggestions, insights
- Ideas and suggestions
- ‘Fuzzy’, incomplete specs
- Not approved
- Not prioritized
- Can be large
- Open to whole team
Development Backlog
Tickets, bugs, dev-ops tasks
- Small, self-contained specs
- Estimated in size
- Approved for development
- Prioritized
- Should be short
- Mostly just for developers
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49. (Discovery part
happens over here)
(Agile is really
just a fancy way of
building, or delivery)
Measure
Learn
Build
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54. Likely 6+ months away,
but checking that it
aligns with vision
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Current development
work in progress
- experiment 1
- experiment 2
- experiment 3
Current prototyping
work in progress
- experiment 1
- experiment 2
- experiment 3
- experiment 4
Top confidence for next
work opening
Experimenting on a Lean Roadmap
Current Near Term Future
55. Objective
Objective
Objective
Objective
Completed
(validation roadmap)
Result:
Testing results now
Result:
Increase by $200!
Result:
No change in #...
Result:
Decrease by 10%!
Top priority for next
work opening
Likely 6+ months away,
but aligns with vision
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Current Near Term Future
Immediate problem to
be solved, currently in
development
Immediate problem to
be solved, currently
being prototyped
Validating on a Lean Roadmap
63. The Google
20% time
The Hackathon
Timeboxed build
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64. The Google
20% time
The Hackathon
Timeboxed build
The Lab
Startup in a Corp
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65. The Google
20% time
The Hackathon
Timeboxed build
The Lab
Startup in a Corp
The Facebook
Hyper segmentation
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66. Product Life Cycle
You are here
Introduction DeclineMaturityGrowth
Salesvolume
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67. Product Life Cycle You’re
heading here
Introduction DeclineMaturityGrowth
Salesvolume
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68. Beat the feature factory
Ditch the timeline & solve real problems
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69. Beat the feature factory
Ditch the timeline & solve real problems
Conquer that beast of a backlog
Separate strategy from execution
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70. Beat the feature factory
Ditch the timeline & solve real problems
Conquer that beast of a backlog
Separate strategy from execution
Learn to love experimenting again
Build in safe space for validation
Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
71. Beat the feature factory
Ditch the timeline & solve real problems
Conquer that beast of a backlog
Separate strategy from execution
Learn to love experimenting again
Build in safe space for validation
Disrupt yourself
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