Bring the Shock & Awe of Linkedin to flatten the competition.

2. Basic Training

3. • Linkedin is the proverbial black horse of social
media.
• You all know its there, but few use it to its
fullest potential.
• It’s Time to:
– Master the weapons
• Overcome obstacles
– Win the battles of business.

4. Moving Shaking

5. When it comes to inbound marketing –
most use Facebook as their social media platform
overwhelming number of subscribers.
Demographically, this is NOT the case:
77% $
Over 300 Million
Members
Users over the
age of 25
Average household
Income = $109,000

6. Run through the Gauntlet

7. Kathleen Davis
http://www.etrepreneur.com/article/227225

8. Kathleen Davis
http://www.etrepreneur.com/article/227225

9. Kathleen Davis
http://www.etrepreneur.com/article/227225

10. Kathleen Davis
http://www.etrepreneur.com/article/227225

11. Core Conditioning

12. • Linkedin profile ranks in the top 5 Google
search results for Fname & Lname –
• Profile MUST be complete!
– Pipes | & Picture
– Duties & Achievements
– Skills | Qualifications | Certifications
• 1st impression is EVERYTHING!
– Contact information

13. Endurance

14. • 300 Million Users
– What’s Your Network size?
• Utilize your ground forces and link with those in
your Groups and Networks.
• A Matra when connecting
– Always personalize your request to connect using
where/when/why.
MATRA

15. Big Picture Plan
Do you need to have a long-term vision?
One year
Three years
Five years
Really?
It’s ultimately, how and when you want to exit.

16. Muscle Toning

17. • LinkedIn: A profile is 7times more likely to be
viewed if you have a picture.
– Present a complete picture as a professional
• Think about how you want to be perceived
• Pizazz – Pop – Style
– Video & Pics
• Add Content to Summary | Experience | Education
– Display Stories

18. Guns & Ammo
M

19. • Your Guns
– Customized URL
– Blog Site
– Website
– Company Page
Ammo
Keywords
Phrases
Long-tailed

20. Hand to Hand Combat

21. • Recommendations
– The more you give the more you receive
• http://endorser.org/
• Float recommendation requests to clients/customers
– Pure Chaucerian genius: nothing ventured, nothing gained
• Endorsements
– Meaningless or a Credibility Check
• Inbound Crowd Sourcing
– Obtain services-ideas-content by soliciting from a large
group of people in an online community,

22. Grunt & Lift

23. The Grunt
• Where’s YOUR Marketing Plan?
• Is Linkedin linked to it?
• Does your market have a gap?
• Are you or can you optimize on it?

24. • Groups
– Avenue to experts in your field
– Start your own Group
• Viewed as an EXPERT
– Niche Networks
• Foster discussions
• Spread your message
• Connections
The Lift

25. General Staff

26. • Company Page
– Information
– Services
– Brand
– Employees
– Exposure
• Act like the Fortune 500
• Inbound Marketing potential
• Personal profile visibility
– Website replacement ???

27. Target Practice
H

28. • Searching
– 5.7 billion “professionally oriented searches”
conducted on LinkedIn in 2012.
– Auto-Complete function
• Advanced Search
– Company (size – Industry – Fortune)
– Function (Interests – Seniority)
– Location

30. • Applications
– LinkedinLabs
• InMaps
• Resume Builder
• Instant Search
• Signal
– NewIn Swarm
– Dropin SpeechIn
– Connection Timeline Brief History
– Year in Review Veterans Tools

31. Tanks & Heavy Weapons

32. • Demand Generation
• Drive Awareness
– Promotes Top-Funnel Content
• Target Audience Likely to Find Content
• Inbound Leads Click Through Business Site
• Download Content
• Lead Nurturing Workflow
• Qualified Leads
• Do through Company Page

33. Social Presence
Linkedin Specialist
Data Assurance
Cloud Proponent
A Computracks company
cirrus.solutinz@gmail.com
Company page http://linkd.in/13cIgk7