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#BRANDED 2017
WELKOM (TERUG!)
#ROGIER VISSER
DAGVOORZITTER
CEO ROUNDABOUT.SOCIAL
FOUNDER COMMUNITY NETWORKZ
#SPONSORS
ROUNDABOUT.SOCIAL
COMMUNITY NETWORKZ
JULIANATOREN
#ROUNDABOUT
Probeer het zelf. Ons team maakt
foto’s en de wall draait hier de
hele dag. Post zelf iets met
#branded2017 via Twitter of
Instagram en het komt direct op de
wall
#COMMUNITY NETWORKS
Wil je weten wat Community
Networkz voor je kan betekenen op
Social Intranet gebied of bij het
inzettten van Social Media.
We lopen hier rond en vergeet niet
goed in je Goodie Bag te kijken aan
het eind van de dag.
#JULIANATOREN
Het meest innovatieve pretpark van
Nederland.
We vertellen je graag hoe social
media, marketing en innovatie hand
in hand gaan.
#BRANDED2017
WE WILLEN VANDAAG
TRENDING TOPIC ZIJN!
TWITTER OF INSTAGRAM #BRANDED2017
WAT GEBEURDE ER IN
2016?
WAT WAREN DE HIGHLIGHTS, TRENDS EN
OPVALLENDE ZAKEN IN 2016?
#BRANDED2017
#LIVE VIDEO
#BRANDED2017
Introductie Facebook Live
3rd debate elections on Youtube had
2.8 million “live watch hours
#MOBILE
#BRANDED2017
marktplaats.nl meer dan 77% mobiel
Almost 80% of time spent on social
media platforms happens on mobile.
More than half of all YouTube views are
on mobile devices
Facebook 1.57 billion mobile users
Mid 2016
1 million new active mobile social
users added every day
#ADVERTISING
#BRANDED2017
Instagram groeit in advertising door “algoritme” verandering, 144%
jaar over jaar
Advertentie bestedingen
$16bn in 2014
$31bn in 2016
38% of organizations plan to spend more
than 20% of their total advertising
budgets on social media channels
2 million business use to Facebook for
advertising
Facebook’s total revenue grew 56% in
2016, and advertising revenue grew 59%.
88% of businesses with more than 100
employees use twitter for marketing
purposes.
#ECHO CHAMBERS
#BRANDED2017
Fake News ?
Brussel waarschuwt facebook voor fake news
'De paus steunt Donald Trump.'
#Beste Hashtags
#BRANDED2017
TWITTER INSTAGRAM
1 : #RIO2016
2 : #ELECTION2016
3 : #POKEMONGO
1 : #LOVE
2 : #INSTAGOOD
3 : #PHOTOOFTHEDAY
#REVIVAL
#BRANDED2017
POKEMON
20 million daily active users in the US alone and more
than 500 million downloads, making it the biggest
mobile game in history.
#SNAPCHAT
#BRANDED2017
It’s gone from 2 billion to 10 billion daily video views
in a year
73% van adverteerders geeft aan te stijgen met
advertising uitgaven
#FACEBOOK
#BRANDED2017
1,71 miljard gebruikers, 22% van wereldbevolking
50 miljoen bedrijven met FB page
76% of Facebook users visited the site daily during 2016, with over 1.6 billion daily visitors
Advertising revenue grew 59%.
Facebook now sees 8 billion average daily video views from 500 million users
#TWITTER?
#BRANDED2017
TWITTER
313m gebruikers
Focus op live video. Tijdens debatten in USA
80% of active users access the site via
mobile
Katy Perry has the most followers, with
over 87m
There are 500 million Tweets sent each
day.
77% of Twitter users feel more positive
about a brand when their Tweet has been
replied to
80% of Twitter users have mentioned a
brand in a Tweet
#INSTAGRAM
#BRANDED2017
100 m nieuwe gebruikers in 6 maanden
Meer dan 600 miljoen gebruikers, 300 miljoen dagelijks
32% of US teens cite Instagram as their favourite social network
Selena Gomez, 103 million followers. 345,877,935 likes to 146 posts
in 2016.
#YOUTUBE
#BRANDED2017
The total number of people who
use YouTube - 1,300,000,000.
Meer dan de helft van alle
YouTube-weergaven is afkomstig
van mobiele apparaten.
Almost 5 billion videos are watched
on Youtube every single day.
YouTube overall and even
YouTube on mobile alone reaches
more 18-34 and 18-49 year-olds
than any cable network in the U.S.
#TRENDS 2017
#BRANDED2017
#LIVE VIDEO
#BRANDED2017
#VR / 360
#BRANDED2017
Walibi lanceert attractie in VR vanaf april
#STORIES
#BRANDED2017
Instagram stories Snapchat Snaps
100 miljoen dagelijkse gebruikers
#SNAPCHAT
#BRANDED2017
The idea is that users can kind of tell a story
about their entire day in a narrative manner
through video stories. It's supposed to be
used to give friends a brief look at what
interesting things a friend has done in the
past 24 hours.
#BRANDED
COMMUNITIES
#BRANDED2017
LEGO
VALK
TOP
GEAR
#SOCIAL INTRANET
#BRANDED2017
SLACK
FACEBOOK MICROSOFT
5 milljoen dagelijkse gebruikers
77% fortune 500 bedrijven gebruikt
slack
Intranet is hot
Slack enterprise komt eraan
#WEETJES
#BRANDED2017
TWITTER
Latest study by Locowise found that adding hashtags had no
effect on engagement rates. In fact, tweets without hashtags
outperformed tweets with hashtags
#WEETJES
#BRANDED2017
INSTAGRAM
Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times
higher than on Facebook and 120 times higher than on Twitter
90% of Instagram users are younger than 35
Posts tagged with another user (56%) or location (79%) have significantly higher engagement
rates
#WEETJES
#BRANDED2017
Blogging continues to grow, with over 409 million people viewing more than 23.6 billion pages each month on
WordPress alone.
8.718.226

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#Branded 2017