4. #ROUNDABOUT
Probeer het zelf. Ons team maakt
foto’s en de wall draait hier de
hele dag. Post zelf iets met
#branded2017 via Twitter of
Instagram en het komt direct op de
wall
5. #COMMUNITY NETWORKS
Wil je weten wat Community
Networkz voor je kan betekenen op
Social Intranet gebied of bij het
inzettten van Social Media.
We lopen hier rond en vergeet niet
goed in je Goodie Bag te kijken aan
het eind van de dag.
6. #JULIANATOREN
Het meest innovatieve pretpark van
Nederland.
We vertellen je graag hoe social
media, marketing en innovatie hand
in hand gaan.
12. #MOBILE
#BRANDED2017
marktplaats.nl meer dan 77% mobiel
Almost 80% of time spent on social
media platforms happens on mobile.
More than half of all YouTube views are
on mobile devices
Facebook 1.57 billion mobile users
Mid 2016
1 million new active mobile social
users added every day
13. #ADVERTISING
#BRANDED2017
Instagram groeit in advertising door “algoritme” verandering, 144%
jaar over jaar
Advertentie bestedingen
$16bn in 2014
$31bn in 2016
38% of organizations plan to spend more
than 20% of their total advertising
budgets on social media channels
2 million business use to Facebook for
advertising
Facebook’s total revenue grew 56% in
2016, and advertising revenue grew 59%.
88% of businesses with more than 100
employees use twitter for marketing
purposes.
17. #SNAPCHAT
#BRANDED2017
It’s gone from 2 billion to 10 billion daily video views
in a year
73% van adverteerders geeft aan te stijgen met
advertising uitgaven
18. #FACEBOOK
#BRANDED2017
1,71 miljard gebruikers, 22% van wereldbevolking
50 miljoen bedrijven met FB page
76% of Facebook users visited the site daily during 2016, with over 1.6 billion daily visitors
Advertising revenue grew 59%.
Facebook now sees 8 billion average daily video views from 500 million users
19.
20. #TWITTER?
#BRANDED2017
TWITTER
313m gebruikers
Focus op live video. Tijdens debatten in USA
80% of active users access the site via
mobile
Katy Perry has the most followers, with
over 87m
There are 500 million Tweets sent each
day.
77% of Twitter users feel more positive
about a brand when their Tweet has been
replied to
80% of Twitter users have mentioned a
brand in a Tweet
21. #INSTAGRAM
#BRANDED2017
100 m nieuwe gebruikers in 6 maanden
Meer dan 600 miljoen gebruikers, 300 miljoen dagelijks
32% of US teens cite Instagram as their favourite social network
Selena Gomez, 103 million followers. 345,877,935 likes to 146 posts
in 2016.
22. #YOUTUBE
#BRANDED2017
The total number of people who
use YouTube - 1,300,000,000.
Meer dan de helft van alle
YouTube-weergaven is afkomstig
van mobiele apparaten.
Almost 5 billion videos are watched
on Youtube every single day.
YouTube overall and even
YouTube on mobile alone reaches
more 18-34 and 18-49 year-olds
than any cable network in the U.S.
31. #SNAPCHAT
#BRANDED2017
The idea is that users can kind of tell a story
about their entire day in a narrative manner
through video stories. It's supposed to be
used to give friends a brief look at what
interesting things a friend has done in the
past 24 hours.
34. #WEETJES
#BRANDED2017
TWITTER
Latest study by Locowise found that adding hashtags had no
effect on engagement rates. In fact, tweets without hashtags
outperformed tweets with hashtags
35. #WEETJES
#BRANDED2017
INSTAGRAM
Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times
higher than on Facebook and 120 times higher than on Twitter
90% of Instagram users are younger than 35
Posts tagged with another user (56%) or location (79%) have significantly higher engagement
rates