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bChannels
Experience and Expertise


Who We Are
bChannels is a specialist in the development and optimization of routes to market and
channel engagement process for global technology companies. Our team of
consultants work with channel leaders in the world’s largest technology businesses to
develop effective channel strategy and process. We have people based in North
America, Europe and Asia.
Who We Work With
bChannels works with clients in every technology sector including Telco (with Cisco,
Avaya and Alcatel-Lucent), Hardware (with Samsung, LG and Lenovo) and Software
(with Symantec, VMware and SAP). Intel is our largest client.

                                      Case Study: SAP
                                      Worldwide benchmarking of the channel
                                      engagement process for partners in Large
                                      Enterprise sales.
                                      Reselling partners, influencers and services
                                      specialists.


                                      Case Study: VMware
                                      Development of strategy and tactics worldwide
                                      for distribution.
                                      Creation of a consistent worldwide engagement
                                      model for VAD.



                                      Case Study: Symantec
                                      Operational management to design and deploy
                                      deal management process
                                      For SMB and Enterprise partners using
                                      Salesforce.com.


MATT ROWLAND-JONES: More than twenty years consulting with technology
companies. bChannels General manager. Based in Europe.

ALLAN ADLER: Industry veteran with background in consulting and channel
management. Based in North America.

PAUL CONACHER: Background with IBM Software in senior channel sales roles.

For more Information
Check out our website at www.bChannels.com or contact Matt Rowland-Jones on
matt@bchannels.com.

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bChannels experience and expertise - general

  • 1. bChannels Experience and Expertise Who We Are bChannels is a specialist in the development and optimization of routes to market and channel engagement process for global technology companies. Our team of consultants work with channel leaders in the world’s largest technology businesses to develop effective channel strategy and process. We have people based in North America, Europe and Asia. Who We Work With bChannels works with clients in every technology sector including Telco (with Cisco, Avaya and Alcatel-Lucent), Hardware (with Samsung, LG and Lenovo) and Software (with Symantec, VMware and SAP). Intel is our largest client. Case Study: SAP Worldwide benchmarking of the channel engagement process for partners in Large Enterprise sales. Reselling partners, influencers and services specialists. Case Study: VMware Development of strategy and tactics worldwide for distribution. Creation of a consistent worldwide engagement model for VAD. Case Study: Symantec Operational management to design and deploy deal management process For SMB and Enterprise partners using Salesforce.com. MATT ROWLAND-JONES: More than twenty years consulting with technology companies. bChannels General manager. Based in Europe. ALLAN ADLER: Industry veteran with background in consulting and channel management. Based in North America. PAUL CONACHER: Background with IBM Software in senior channel sales roles. For more Information Check out our website at www.bChannels.com or contact Matt Rowland-Jones on matt@bchannels.com.