A book description is a short summary of a book's story or content that is designed to “hook” a reader and lead to a sale. Typically, the book's description conveys important information about its topic or focus (in nonfiction) or the plot and tone (for a novel or any other piece of fiction).

1. Business Research
Interpretation and Report
Writing
Dr. Shailender Singh
Assistant Professor
Institute of Business Management
26-04-2023

2. Introduction
• After collecting and analyzing the data, the researcher has to accomplish the
task of drawing inferences followed by report writing.
• This has to be done very carefully, otherwise misleading conclusions may
be drawn and the whole purpose of doing research may get vitiated.
• It is only through interpretation that the researcher can expose relations and
processes that underlie his findings.
• In case of hypotheses testing studies, if hypotheses are tested and upheld
several times, the researcher may arrive at generalizations.
• But in case the researcher had no hypothesis to start with, he would try to
explain his findings on the basis of some theory.

3. DIFFERENT STEPS IN WRITING REPORT
• Logical analysis of the subject matter
• It is the first step which is primarily concerned with the development of a
subject.
• Preparation of the final outline
• It is the next step in writing the research report “Outlines are the framework
upon which long written works are constructed.
• Preparation of the rough draft
• This follows the logical analysis of the subject and the preparation of the final
outline. Such a step is of utmost importance for the researcher now sits to write
down what he has done in the context of his research study.

4. DIFFERENT STEPS IN WRITING REPORT
• Rewriting and polishing of the rough draft
• This step happens to be most difficult part of all formal writing. Usually this step
requires more time than the writing of the rough draft. The careful revision makes the
difference between a mediocre and a good piece of writing.
• Preparation of the final bibliography
• Next in order comes the task of the preparation of the final bibliography. The
bibliography, which is generally appended to the research report, is a list of books in
some way pertinent to the research which has been done.
• Writing the final draft
• The final draft should be written in a concise and objective style and in simple
language, avoiding vague expressions such as “it seems”, “there may be”, and the like
ones.

5. LAYOUT OF THE RESEARCH REPORT
• Preliminary Pages
• In its preliminary pages the report should carry a title and date, followed by
acknowledgements in the form of ‘Preface’ or ‘Foreword’. Then there should
be a table of contents followed by list of tables and illustrations so that the
decision-maker or anybody interested in reading the report can easily locate
the required information in the report.
• Main Text
• The main text provides the complete outline of the research report along with
all details.

6. LAYOUT OF THE RESEARCH REPORT
The main text of the report should have the following sections
• Introduction
• Statement of findings and recommendations
• The results
• The implications drawn from the results
• The summary/conclusions

7. TYPES OF REPORTS
• A technical report is used whenever a full written report of the study
is required whether for recordkeeping or for public dissemination.
• In the technical report the main emphasis is on (i) the methods
employed, (it) assumptions made in the course of the study, (iii) the
detailed presentation of the findings including their limitations and
supporting data.

8. Technical report
• A general outline of a technical report can be as follows:
• Summary of results
• Nature (objectives/significance) of the study
• Methods employed
• Data
• Analysis of data and presentation of findings
• Conclusions
• Bibliography

9. TYPES OF REPORTS
• A popular report is used if the research results have policy implications.
• The popular report is one which gives emphasis on simplicity and
attractiveness.
• The simplification should be sought through clear writing, minimization of
technical, particularly mathematical, details and liberal use of charts and
diagrams.
• Attractive layout along with large print, many subheadings, even an
occasional cartoon now and then is another characteristic feature of the
popular report.
• Besides, in such a report emphasis is given on practical aspects and policy
implications.

10. Popular report
• The findings and their implications
• Recommendations for action
• Objective of the study
• Methods employed
• Results
• Technical appendices

11. Popular report
• Technical Report
• Popular report