Upside Consulting Group helps service firms realize upside in their business by providing strategic insights and analysis in key areas like customers, competitors, capabilities, and catalysts for change. They draw on industry experts and integrate information to reveal new opportunities and risks. Their approach focuses on these "four Cs" to influence success. Case studies describe how they have helped companies understand issues, opportunities, and develop strategic plans. Testimonials praise their ability to adapt, provide customer and market insights, and validate priorities.

1. Realize the Upside in Your Business Amelia Young, CFAPrincipal Market Analysis | Performance Management | Strategic Planning | Investor Relations

2. If you answer “yes” to any of these questions, you have unrealized Upsidein your business…

3. Our passion is helping you realize that Upside by providing insights to:

4. About Us…

5. We focus on service firms because they have a unique set of challenges – and opportunities

7. Our structured analysis around these four areas ensures a comprehensive assessment

8. We draw on our network of industry experts to add valuable context and perspective

9. We integrate the pieces together to reveal new opportunities – and risksCustomers Catalysts Service Firm Strategy Competitors Capabilities

10. We can help you answer questions in any one of these areas or combine them to develop a comprehensive plan

11. Why We`re Different

12. Success Story: Marketing Services

13. Success Story: Corporate Health Services

14. Success Story: Specialty Staffing

15. Testimonials "Upside has helped numerous parts of our organization develop a deeper understanding of key issues and opportunities facing our business, and successfully translated these insights into practical strategic plans" ~ Maura Clark, President, C&I Energy Retail, Direct Energy “I have retained Upside in two different organizations and was consistently impressed by their ability to adapt to my needs in a variety of situations and to become deeply familiar with our industry-specific strategic issues in a matter of days. They provided us with valuable insights into our customers’ needs and the competitive landscape that have helped us focus our efforts and prepare for the next stage of growth.” ~ David Bowden, President, Consumer Impact Marketing “Upside provided Head2Head with useful corporate and market analysis using both quantitative and qualitative techniques and applying a unique focus on customer drivers. Their report helped us identify and prioritize some of the processes and metrics required to take our fast-growing business to the next level. I would recommend Amelia to an emerging business looking for strategic, third party validation of direction and priorities. ” ~ Paul Dodd, CEO, Head2Head

17. Upside Consulting Group (2006-present)

18. Corporate Strategy, Direct Energy (2002-2006)

19. Investor Relations, Hummingbird (2000-2002)

20. Equity Analyst, GMP Capital (1995-2000)

21. Equity Trader, BMO (1993-1995)

22. Education

23. MBA, Rotman School of Management (2008)

24. CFA, Association of Investment Management & Research (1997)

25. B.A., English & History, University of Toronto (1993)

26. Community Service

27. VP Membership, American Marketing Association (Toronto Chapter)

28. Committee Chair, Toronto Cricket Skating & Curling Club