7. Just 34% of
journalists get
story ideas
from releases.
GreentargetCopyright 2019 Wylie Communications Inc.
8. Journalists’
biggest pet peeve:
releases that
aren’t relevant
to their
audiences.
Greentarget
Copyright 2019 Wylie Communications Inc.Copyright 2019 Wylie Communications Inc.
9. 25% of journalists
find quotes to be
the least important
element in a release
— including dateline
and boilerplate.
Greentarget
Copyright 2019 Wylie Communications Inc.
11. How can you get
the word out
with PR writing?
Think Like a Reporter
Anatomy of a Release
Cut Clutter in PR
Lift Ideas Off the Release
Copyright 2019 Wylie Communications Inc.