2. “ CSR” is a concept that an enterprise is accountable for its impact on all relevant stake holders. It is the continuing commitment by business to behave fairly and responsibly and contribute to economic development while improving the quality of life of work force and their families as well as the local community and society
3. Uilevers: 66% raw materials comes from renewable resources Tata group prepare Human Development index report Tata Code of conduct is written in which each manager is expected to himself to honour TCCI: Tata council for community development Titan : Employment for disabled, education for poorest, Scholarship scheme,
4. Equality Equality & diversity Consumer protection Environmental & Health impact Ethical Business practice Human Right Working condition Economic Development CSR
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6. Components of C S R CSR Compliance with Legal requirement Environmental Concerns Ethical Values Respect for people and companies
7. Responsibility to share holder “ Primary business of business is to stay in business” Safeguard the capital of the shareholders Provide reasonable dividend Adequate reserve to provide dividend in lean years By growth, innovation, diversification ,the company should consolidate and improve its position and help to strengthen the share price
8. Responsibility to employees Payment of fare wages Working condition Labour welfare facilities Training and education to workers Proper atmosphere for accomplishment and promotion Grievance handling system Participation in management
9. Responsibility to consumer Ducker “ The customer is the foundation of business andkeep it in existence.” To provide quality goods Efficient distribution system to ensure stoppage of hoarding and black-marketing Supply good at a reasonable price & after sale service To under customer needs and to take necessary measure to satisfy these needs Avoid misleading through advertisement Information about the product
10. Responsibility to community Prevent Environment pollution Rehabilitating population displaced Overall development of locality Development of backward area Employment of displaced population Promotion of ancillaries and small scale Industries Promotion of education population control Time Magazine: Living is injurious to health ( 1980’s) Coke : Main contributory to obesity (WHO)
11. CRM : Cause Related Marketing Amex Bank Hole in Ozone layer Pollution of River Save Taj and Sun Temple from degeneration
12. What Industry says about Social Projects New project should invest 1-2% of outlay on soft sector. All project should be free from government interference. No mandatory level of investment should be specified. Social project should be managed by NGO’s. Companies should invest in focused activities.
13. Tisco Introduction Enforced by Law Legal measure Five hour working 1912 1948 Factories Act Free medical aid 1915 1948 ESI Act Welfare Dept. 1917 1948 Factories act Work committees 1919 1947 Ind. Dispute Act Leave with pay 1920 1948 Factories Act P.F. 1920 1952 Emp.PF Act Accident Compensation 1920 1924 Workmen compensation Act Profit sharing 1934 1965 Payment of bonus Ac t Gratuity 1937 1972 Gratuity Act