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MARKETING AVINASH KUMAR
STRUCTURE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Alternative definitions of marketing “ the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Exchange process PRODUCTIION ERA Sale ERA marketing ERA 1930 1950 present Industrial revolution
Marketing mix ,[object Object]
product ,[object Object],[object Object],[object Object]
product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRICE ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Place
[object Object],[object Object],[object Object],[object Object],[object Object],promotion
FUNCTION OF MARKETING ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Importance of marketing to society
Importance of marketing to Indian economy ,[object Object],[object Object],[object Object]
Importance of marketing to company ,[object Object],[object Object],[object Object]
Marketing concepts ( Exchange concept ) ,[object Object],[object Object],[object Object]
Production concept ,[object Object],[object Object],[object Object],[object Object]
Product concept ,[object Object],[object Object],[object Object]
Selling concept ,[object Object],[object Object],[object Object]
Marketing concept ,[object Object],[object Object],[object Object]
Social marketing ,[object Object],[object Object],[object Object]
Old marketing and New marketing concept
Old concept or production oriented concept ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],New marketing concept or customer oriented concept
Impact of modern marketing ,[object Object],[object Object],[object Object]
If You have any question

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Marketing

Hinweis der Redaktion

  1. Marketing is management processes for identifing,anticipting and satisfying consumers’ reqirements profitably