What is machine learning and why does it matter

1. 3/16/2018 What Is Machine Learning And Why Does It Matter?
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Anju Vallabhaneni
What Is Machine Learning And Why Does It Matter?
December 13, 2017
There is much talk around it and how it impacts businesses and organizations in the future,
but what is machine learning really? It’s an application of arti cial intelligence (AI) that
offers systems the ability to learn automatically as well as improve from experience
without being programmed explicitly. It focuses on the development of computer programs
and harnessing of algorithms for computers to access data, which also feeds into the
machine’s learning capabilities.
Image source: CBROnline.com
The main goal is to allow computers to learn without human intervention or help, and
adjust their actions as necessary. One may not be aware of some widely publicized
machine learning applications, but they actually include the heavily hyped self-driving
Google car, online recommendation offers from Amazon and Net ix, and even online fraud
detection.
Machine learning enables the analysis of staggering quantities of data. It generally delivers
faster and more accurate results to detect opportunities or risks, and it is often combined
with AI and cognitive technology for greater effectiveness in processing massive volumes
of information. Its practical uses include web search results, real-time ads online, text-
based sentiment analysis, credit scoring, new pricing models, prediction of equipment
failures, pattern and image recognition, and network intrusion detection.
While machine learning is not an end or a solution in and of itself, it is already changing the
way things are done inside business and organizations. It even affects the required
manpower or human labor needed in different sectors and areas, such as in accounting

2. 3/16/2018 What Is Machine Learning And Why Does It Matter?
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manpower or human labor needed in different sectors and areas, such as in accounting
and bookkeeping, and previous labor-intensive functions. Companies should keep track of
this domain’s progress as it proves an inevitable part of the immediate future.
Image source: Robohub.org
Anju Vallabhaneni is the CEO of United Software Group, Inc., a minority business enterprise
offering Information Technology solutions and services. Read more about his work on this
page.
arti cial intelligence Machine learning technology

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