This document provides an agenda and overview for a training session on using Twitter for real estate. The agenda covers topics like getting started on Twitter, finding followers, best practices for tweeting, and applications for using Twitter in real estate like promoting new listings, open houses, and sharing industry news and events. Examples of real estate-focused Twitter applications and potential policies for company Twitter use are also discussed. The document promotes Twitter as a way to connect with clients, build expertise, and engage in online conversations around the real estate industry.

2. REIWA Learning, Mon 19th Oct 2009Charlie Gunningham

3. Charlie Your name please!

4. OBJECTIVES3 things you want to get out of today?

5. CAR PARKthings that may have to be handled later

6. INTROs- Me- Flavour- Demos- Order- Objectives

8. AGENDA v1.0 2-5pm: _ What is Twitter? _ Getting started with Twitter _ Finding Followers _ What and How to Tweet _ Personal/Company policy _ Promoting your twitter page _ Devices and Apps _ Conclude, Take Aways…

9. AGENDA v2.0 2-5pm: _ Connect with clients/prospects _ Build profile _ Drive customer loyalty _ Brand yourself as tech savvy More Listings _ Motivate + empower self/staff More Sales _ Have some fun along the way _ Educate marketplace _ Listen + learn

10. AGENDA v3.0 2-5pm: _ Best way to learn is by DOING … so in the absence of a computer lab _ We’ll create the ultimate handbook

11. 5 RULES _ Suspend your disbelief! _ Think how this can be applied _ Try it out for real _ Let me know how you get on _ Don’t give up (most do)

12. Ad Spend in Australia - 09/101. Takeaway Food …..….$3343m 2. Real Estate Agents ……...$1563m3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774mSource: IBIS World Research, July 2009

13. INTERNET USE – Globally/Australia_ Created 1990, Web Sites 1994, Search 1998_ Total World Pop (09) 6.7bn, Internet Users 1.7bn (25%)_ Aus: Pop 21mn, Net 17mn (81%) (user growth 156% since 2000)

14. SOCIAL MEDIA in Aus (Jun09)_ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visited social netwks(+29%)_ Twitter the fastest growing

15. Stats2008 – use grew 422%Early ‘09 – Grew a further 1328%Valuation of US$1bn ($100mn investment)It’s not a question of WHETHER, it’s a question of HOW you are there(very similar to “The Internet” in 1999?)

16. 1960-2000Golden Ageof Advertising

17. Fragmentationof all media

18. Demise of tradmedia

19. Warren Buffett (May 2009)“ I would not buy a newspaper stock at any price … their business model is over”

20. If this is all true, then how do we use the new media?… and what IS IT anyway?

21. Let coFounder Biz Stone explain… ‘Colbert Report‘ _ Stephen Colbert _ interviewed May 2009

22. Biz Stone, CoFounder, Twitter.com

23. Chad Hurley, Cofounder, Youtube.com

24. Mark Zuckerberg, Founder, Facebook

25. Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)

26. SOCIAL MEDIA – defined Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. http://en.wikipedia.org/wiki/Social_mediaincl blogs, youtube, facebook, twitter, flickr, slideshare, …

27. Power that is SOCIAL MEDIA- free- powerful- scares big media silly- elected a President?- not being used by your competitors (yet)

28. “Markets are conversations” conversations among humans sound human natural, uncontrived, honest public switch quickly tell us something! (then we might speak to you) business is only part of our lives, it’s all of yours The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke, Rick Levine, Doc Searls, David Weinberger Pub 1999 : read it for free at www.cluetrain.com

29. “Markets are conversations” Every ‘deal’ is a series of conversations

30. http://www.youtube.com/watch?v=ddO9idmax0o

31. OK – back to the workbook

32. _ what’re you hoping to get out of this afternoon? _ what have you heard about Twitter? _ what’s the point of it? _ what are your concerns?

35. _ Your social media pages (FB, twitter…) can be found on Google _ this has an advantage, _ but don’t think it’s private (unless you set it so)

37. Twitter.com/chazgunningham

38. Twitter.com/aussiehome

39. GETTING STARTED go to www.twitter.com* DEMO

40. GETTING STARTED _ Settings and your Bio(…what you put on it is up to you) _ The Search is perhaps as unknown benefit?(better than Google?)_ unlike FB, don’t need a clarification email* DEMO

41. GETTING STARTED _ Choosing your name _ Load up a bio/profile _ Your home page is your web site (branding, series of statements/links…)_ unlike FB, can delete your account easily

42. FINDING FOLLOWERS+ FOLLOWING POLICY _ is the idea to follow as many as poss? _ do you want everyone following you?

43. FINDING FOLLOWERS+ FOLLOWING POLICY _ say something interesting, you’ll be followed _ search for likeminded ppl, follow them _ follow me, follow you _ follow others’ followers _ the more you tweet, the more you’re followed

44. FINDING FOLLOWERS+ FOLLOWING POLICY_ why follow people? _ why are you on twitter? _ why should ppl follow you? _ how do I find followers? _ what does it mean to follow? _ who am I’m following? _ who’s following me?

45. HOW to DO IT _ what are the follow limits? (5000 on FB) _ Who reads my updates (“tweets”)? _ Can I block people from following? _ How can I update Twitter? _ What’s the * mean? _ Can I update my blog with my twittering?

46. HOW to DO IT / cont… _ @ Replies _ Direct Messages _ Can I edit a tweet? _ Retweet (RT) _ Posting pictures with Twitpic _ Sending links (tr.im, bit.ly…)

47. PHOTOS on Twitter _ www.twitpic.com _ login, create account, use same Twitter pwd _ creates your own photo area (like flickr.com) _ can be done from mobile device?? Applications for real estate here ??

48. Web Link Shortening _ various: http://tr.im , http://bit.ly _ copy/paste long web address in and it shortens it for you, use this in your tweets _ can also track visitors who’ve clicked on it _ instant feedback, instant traffic

49. CAN’T be succinct? No worries! _ if you’re having trouble, use www.140it.com ! _ copy/paste the long message in, and it will try to abbreviate for you _ can download it to your toolbar

50. HOW TO : Themes # _ put # in front of topic to have it searchable _ save favourite searches, check them _ set up RSS feeds of these _ click your @name to see messages/comments

51. HOW TO : Search _ find what’s being said about you, your company, your industry, your products _ find anything you want, and what ppl are saying about it right now _ the world’s best search engine?

52. HOW TO : The Dark Side _ spammers and porn _ auto replies (lazy?) _ collecting followers _ Who do I follow/not? _ addictive/unproductive

53. APPLICATIONS for real estate _ publish listings? _ home opens? _ price changes? _ local/real estate/your news? _ passing on (RT) s’thing interesting? _ broadcasting you latest blog, video, listing, staff …

54. PROMOTING your page _ How? Should you?

55. ‘APPS’ – Tweetdeck _ free to download _ sits on des _ mobile app avail. _ makes twitter really easy to update and stay on top of

56. ‘APPS’ – Seesmic _ web app that aggregates your FB and twitter streams _ for serious FB and twitter folks

57. ‘APPS’ – Twitterific _ free to download _ Mac/iphone app _ fun and easy

58. ‘APPS’ – Twitterberry _ free to download _ twitter on your blackberry _ scaled down mobile version, easy to use and update

59. ‘APPS’ – Tweetie _ free to download _ alternative to tweetdeck

60. ‘APPS’ – Tweetbeep _ free to download _ alerts you to tweets that may interest you

61. ‘APPS’ – Tweetadder _ automatic adding of followers _ spam tool?

62. Your POLICY _ do you have a twitter policy? _ Write one!

63. STRONGEST _ if twitter used in conjunction with… blogging… facebook… your own web siteMost (90%) tweeps have < 20 followers!So keep at it: http://mashable.com/2009/09/25/twitter-traffic-ceiling/

64. IDEAS for Use - 1* NEW LISTING * _ Tweet about it (breaking news) _ twitpic it _ when on your web site, trim link and tweet _ post on FB page (use same trim link) _ track click thrus (tell vendor) = extra traffic

65. IDEAS for Use - 2* AUCTION * _ set up a flickr landing gallery _ trim link, tweet it, facebook it _ mention link in brochures, on web sites _ twitpic the auction as it happens, as the hammer falls, and post auction results… _ build up a past auctions results page

66. IDEAS for Use - 3 * NEWS * _ tweet latest from the ‘pointy end of the market’ _ pass on sales results in your area _ make comments, RT others’ comments _ pass on seminar info, latest stats, REIWA news

67. IDEAS for Use - 4* COMMUNITY / EVENTS * _ pass on latest community info… where to vote, … latest results, … new shops,

68. IDEAS for Use – 5, 6, 7, 8, 9 …* SHARE PHOTOS * * BLOG POSTS ** WITTICISMS * * INSPIRATIONAL ** INDUSTRY INFO * * ASK A QUESTION ** ANNOUNCEMENTS * * GIVE AWAYS * … … … …

69. IDEAS for Use - OthersDownload ‘Twitter for real estate twits’ book from issuu.com website “ Twitter becomes part of your online marketing strategy”

70. CONCLUSIONS/ TAKE AWAYS _ keep a sense of perspective _ WIIFT _ it’s PART of your online marketing

71. THANK YOU! – please fill in FEEDBACK FORMS _ Oct 30th –REIWA Conference_ Nov 9th/27th Internet Mkting (1 day) 7pts, inc SEO, web sites, CRMs, enews _ aussiehome.com ‘Leadership Circles’ (free) - tbaCharlie@aussiehome.com 0411 092 669 or 9389 5833 follow us on Twitter and Facebook for more tips and ideas and Peter Fletcher’s excellent blog: www.therealestatemarketingmaven.com