6. 6
Digitalization is already rapidly
changing the nature of how
individuals and organizations
interact, resulting in the
development of an individual-
centred economy.
Why
Individuals are more connected,
empowered and vocal, leading
to rising expectations about
access to information,
connectivity and transparency.
7. 7
Organizations have to adapt to
the new rules of the digital
era. They are forced to
innovate, as every marketer
must refactor towards a
customer experience that occurs
primarily in the digital world.
Why
Companies that effectively
manage digital technology can
expect to gain in one or more of
three areas: improved customer
experience and engagement,
efficiency in operations, and new
lines of business or business
models.
9. 9
Mission
(LONG)
To guide companies and organizations through their
DIGITAL TRANSFORMATION
to create new lines of business,
to deliver better customer experiences
and more efficient operations.
10. 10
Business models
Expand reach to new
customers and markets
Launch new businesses
Develop new business models
and lines
Ensure transition from physical
to digital products and
services
Remember :
“The e-business agency” ?
Customer Experience
Improve customer experience
Deliver connected customer
networks
Launch new products and
services
Enhance existing products and
services
Ensure cross-channel and
online - real world
Remember :
“Building Brand Experiences” ?
Internal Operations
Automate operational
processes
Enhance productivity of
workers
Improve internal
communication
Remember :
“Interactive Solutions” ?
By working on…Mission
11. 11
Innovation
Help businesses that face disruption to
out-innovate competitors.
Create awareness among empowered
consumers
Redefine the boundaries of customer
experience.
Integration
Work on the entire marketing mix across
the customer life cycle
Deliver a fully integrated marketing
strategy
Translated into the most appropriate
form for each interaction.
Implementation
Act as a bridge between marketing and
technology
Create tailor-made and handcrafted
solutions
Work to build and run business
technology like e-commerce systems,
loyalty and customer relationship
management platforms, CMS driven
websites and marketing analytics
applications.
Delivering …Mission
12. 12
Creativity & Innovation
Ideas are the fuel that allows us to deliver bespoke
solutions to our clients, their customers and
stakeholders.
How
Passion & Commitment
We are passionate about what we do and inspired
by technological evolutions and new digital
behaviours.
With …
13. 13
How
Diversity &
Complementarity
Collaboration between radically
different talents (from strategists to
creatives to developers...) is our
secret creativity formula.
Transparency &
Accountability
Sharing, whether it is inspiration,
concepts, intelligence, or knowledge is
enshrined in our corporate culture. We
feel accountable for our projects and
their results.
Pro-activeness &
results-
orientation
We are driven by common sense and
pragmatism. We aim to create added
value and measure our success
through clients’ satisfaction and ROI.
15. 15
Emakina is a full service
digital transformation agency,
born in the digital age.
16. 16
To guide companies
and organizations through their
Digital Transformations
to create new lines of business,
to deliver better customer experiences
and more efficient operations.
17. 17
FACTS AND NUMBERS
• More than 500 full time employees
• 13 Offices in 6 Countries (FR, BE, NL, CH, TR, BG)
• Europe’s 4th leading independent European agencies
(RECMA)
• Unique service offering: from digital marketing to e-
business
• Listed on NYSE Alternext stock exchange since 2006
(ticker: ALEMK)
• Stable and profitable environment
• Turnover 2013 : 50.1 M€
18. 18
COUNTRIES
11 OFFICES PEOPLE PROJETS/YEAR
DIGITAL TRANSFORMATION AGENCY
FULL SERVICE
LISTED ON
NYSE ALTERNEXT
SINCE
TOP
EUROPEAN INDEPENDANT
DIGITAL AGENCIES
TECHNOLOGY
& CREATIVITY
TURNOVER 2014
(Mios €)
FACTS AND NUMBERS
24. 24
EMAKINA / COMMUNICATION
Services
Strategy
Creativity
Innovation
Integrated communication
Brand development
Multi-channel experiences
ATL
Developing interactive experiences
Client activation marketing
POS material
BTL
Online publicity
Direct marketing
Promotional games
Marketing to social communities
Viral marketing
Social media
What we do
Defining a new approach to marketing We bring together
advertising and digital experts to serve the new demands of the
post-digital world. We create richer interactions between your
brand and your target audience, making these exchanges
possible via every channel. We apply common themes to all
aspects of communications, in an entirely integrated and holistic
manner, in order to understand marketing from an entirely new
angle.
28. 28
EMAKINA / WEB BUILDING
Mission
Design & build outstanding websites to communicate about
your organization, to present your services & product range,
and ultimately have your target audiences – customers,
employees, partners, press, investors, candidates,… - engage
deeply with your brand(s)
Services
Services
Web Strategy & Web Design
Information architecture & Usability
Multimedia & Content production
Web Building & CMS implementation
Web development & IT Integration
SEF, SEO & Web analytics
Managed Hosting & Monitoring
Deliverables
Strategic recommendations
Usability reports, user tests, sitemaps
Web editorial and graphical guidelines
B2C and B2B CMS driven Websites
Internet, Intranet, Extranet
Search engine findability and traffic
Availability
32. 32
EMAKINA / APPLICATIONS
Mission
We design B2B and B2C applications for the Web, mobile
devices, touch screens and office computers, built around
your existing brand strategy.
We encourage your customers to interact with your
services by creating useful, functional content and services.
From complex databases, we build easy to use and user-
friendly platforms. We also provide personalized and useful
tools for the end-user
Services
Solution building and Technical Architecture
Specifications and Functional Analysis
Development and Project Management
Testing and Release Management
Provisioning and publishing or hosting
Deliverables
BASED ON WCM SOLUTIONS
Microsoft Sharepoint
Adobe Experience Manager (AEM/CQ5)
Custom Java/.Net: Wizard, Product
configurators, Simulation tools
MOBILE RELATED
Transactional and complex
Advergames
Interactive installations
35. 35
EMAKINA / COMMERCE
Mission
The bigger, the more challenging. Emakina builds e-
commerce platforms that integrate perfectly with the
backoffice and that offer a clear user interface. For clients
with a lot of data, a lot of traffic and a lot of needs.
Services
eCommerce Strategy
Solution building and Technical
Architecture
Specifications and Functional Analysis
Development and Project Management
Search configuration and optimization
Testing and Release Management
Deliverables
Intuitive user interfaces
Optimize conversion rates
38. 38
Services/Deliverables
Consumer insights
Pre -and post-project testing
Ethnology
Social trends
Ergonomic testing
Social media monitoring
Qualitative and quantitative research
Innovation
Brand image
Target research
EMAKINA / INSIGHTS
Mission
We integrate the needs of your target audience into your
business We put the consumer at the heart of things. We
listen, interact and truly understand your target audience, in
order to translate people's perceptions, needs and
expectations into different types of marketing. And we
consider these elements throughout your project, in order to
make it more meaningful and effective.
40. 40
Services
Integrated cross-channel
strategy
Comprehensive brand
management
Strategic planning
Differentiation
Business ideas
Ecosystems
Consumer insights
Strategic tools
Innovation
Brand identity &
positioning
Social media strategy
Engagement platforms
Deliverables
Consumer Studies
Strategic
recommendations
Digital Strategies
Brand Positioning
EMAKINA / STRATEGY
Mission
Responding to today's complex challenges We listen, learn,
develop integrated online and offline strategies, and optimise
the results, thanks to our multidisciplinary team. We address
your most complex challenges, whether these are about
commerce, marketing or communications, and we develop
creative, relevant and actionable strategies to achieve your
goals.
42. 42
Services
User Friendliness
User-centered design
User experience
Personae
Eye-tracking
Persuasion architecture
Wireframes
User testing
Information architecture
Deliverables
Online interfaces evaluations
User behaviour & perception analysis
Optimized and efficient user interfaces
recommendations
EMAKINA / ARCHITECTS
Mission
User-centred methodology We build your site or application
architecture in three phases: user analysis, solution design
and testing with real users. At every stage we take your
business, users and communication channels into account...
44. 44
Services
Media strategy
Buying support
Media planning
Return on investment by
optimization
Online publicity
Banner ads
Viral and buzz marketing
Advergaming
Search engine marketing
Informercials
Deliverables
Targeting plan
Media plan
Strategic recommendation
Real-Time reporting &
statistics
EMAKINA / MEDIA
Mission
Media fragmentation We make the most of your media plan.
We offer you custom-made solutions for every
communication plan, optimizing every aspect from strategic
planning to buying.
46. 46
Services
Interactive & cross-media direct
marketing
Integrated campaigns
Multiple platforms for emails
Data mining
Statistical and campaign analysis
Email & newsletter campaigns
Database management and marketing
Deliverables
Emails & Newsletter campaigns
Design integration
Reporting & Statistics
Platform setup
EMAKINA / DIRECT
Mission
Support what you do and nurture prospective clients We
develop interactive marketing programs that carefully mix
technology and strategy for delivering the best results. Our
exceptional team brings together multi-talents in sales,
planning, and technology, bringing you to a higher level of
interactive marketing.
48. 48
Services
ROI
KPI workshops
Improving conversion
rates
Dash-boarding
Link building
Dynamic re-
marketing/re-targeting
Social media monitoring
SEA
SEO
A/B & multivariate
testing
Social media advertising
Keywords research
Funnel tracking
Google Adwords
Engine optimization
Affiliate marketing
Content & inbound
marketing (online reput.
mgt)
Deliverables
SEF, SEO, SEA & SEM
Reporting & statistics
Conversion optimization
EMAKINA / PERFORM
Mission
Effective search engine marketing We build tailor-made
solutions that combines analysis, search engine marketing
and conversation optimization. We improve the ROI on your
marketing efforts on a regular basis. Then, we measure to
optimize your activity.
50. 50
Services
Social Media strategy
Community &
conversation
management
Social customer
relationship management
Tone of Voice
DNS for brands
Storytelling
Gamification
Engagement strategy
Activation
Editorial management
Deliverables
Strategic plans
Idea generation
Conversation/Community
organizational setup,
process and activation
recommendations
Social media monitoring
& analysis
EMAKINA / SOCIAL
Mission
Managing social media: a hands-on process We provide the
most up-to-date guidance in social strategy, conversation
management, and editorial approach. We manage your
social presence by monitoring conversation with and about
your brand, and by stimulating new interactions with your
customers. Our goal is not to make you dependent but
rather prepare you to manage your social presence
independently. We provide training and coaching programs
to your staff.
52. 52
Services
Pre-production (concept,
scenario, storyboard)
AV production (Casting
location, shooting)
New media
Webisodes
WebTV
Podcasting
Film
Post-production
(montage, compositing,
graphic design, musical
composition, sound
design)
Deliverables
Any Audiovisual Content
In any digital format
EMAKINA / MOTION
Mission
Combining digital and audiovisual content We will design
and produce your audiovisual content from A to Z, including:
campaign strategy, pre and post-production, media buying,
distribution and dissemination. Working alongside our
production team, are a broad range of professionals,
including: strategists, creative directors, and online experts.
54. 54
Services
24 hour service
Hosting Solutions
Technical validation
Testing and monitoring
Service Level Agreement
Managed hosting
Streaming solutions
High availability solutions
Shared hosting
Deliverables
99.9% and higher service delivery
Professional SLA agreements
24/24, 7/7 services
EMAKINA / OPERATIONS
Mission
Non-stop optimal access We provide flexible IT management
services, tailored to your needs rather than as part of a
modular or standardised package. We offer professional
hosting services and application support for websites,
applications and databases. This includes technical
validation, loading files, testing and monitoring.
56. 56
THINKING
DOING
STORY SYSTEM
OUR RANGE OF COMPETENCES
Perform
Communication
Architects
Strategy
Motion
Insights
Operation
Applications
Media
Direct
Social
Web building
Commerce
57. 57
OUR SECRET FORMULA
We bring together different disciplines, in order to better embrace the
entire Digital Transformation challenge in a fully integrated, holistic way.
58. 58
IT setup
Identification of business needs
UAT
Internal Testing
Development
Slicing
SLASupport/Maint.
Graphic design
Detailed Business Requirements
Functional Analysis Information Architecture
QA/Support
Plan
Technical
Analysis
Graphical
concept
THINK
DEFINE
BUILD
FOLLOW
Content plan
Copy (Content
creation)
LAUNCH Bug fixing
Go live
Analytics/SEO Eval. & reco.
Identification of user expectations
METHODOLOGY
Strategy & Objectives review
Bug fixing Release mgmt
Content
insertion
Release mgmt Training
Qualityassurance
End-userValidation
64. 64
WANT TO KNOW MORE
EMAKINA GROUP
WWW.EMAKINA.COM
BLOG.EMAKINA.COM
TWITTER.COM/EMAKINA
WWW.FACEBOOK.COM/EMAKINA
Agencies
Emakina, the Full Service Digital Native Agency
BE: www.emakina.be
NL: www.emakina.nl
FR: www.emakina.fr
CH: www.emakina.ch
UK: www.emakina.co.uk
The Reference, Full Service Web Agency
www.reference.be/
Design is Dead, Communication Designers
www.designisdead.be
Your Agency, Communication Bureau
www.youragency.be
65.
66. 66
INTERNATIONAL RECOGNITION LAST 5
YEARS
Interactive
Media
Awards
Internet
Advertising
competition
Horizon
Interactive
Awards
The
Webby
Awards
The
Commu-
nicator
Awards
CMS
Awards
Mixx
awards
Webaward
Worldwide
US Based
Worldwide
US Based
Worldwide
US Based
Worldwid
e
US Based
Worldwide
US Based
Worldwide
Brussels
based
Europe Worldwide
37
awards
11
awards
11
awards
4
awards
21
awards
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awards
4
awards
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awards
