“There are some things you just don‟t need to own, or have round-the-clock access to. These categories lend themselves to the 'shareverything' economy; new mobile technology enables this.”

1. The Shareverything
Economy
Dr. Augustine Fou
http://www.linkedin.com/in/augustinefou
January 10, 2013
Augustine Fou- 1 - @acfou

2. Zipcar
Augustine Fou- 2 - @acfou
“Wheels when
you want them.”
Car sharing,
when you don’t
need a car all
the time.
http://www.zipcar.com/

3. Uber (Car Sharing)
Augustine Fou- 3 - @acfou
Black car
service when
you want them;
using real-time
GPS location.
https://www.uber.com

4. Lyft (Car Sharing)
Augustine Fou- 4 - @acfou
“You tap to
request a ride, and
the app shows you
your driver’s
name, his rating by
past passengers
(out of five stars)
and photos of him
and his car. He
will probably greet
you with a friendly
fist-bump.”
https://lyft.me

5. Bicycle Sharing
Augustine Fou- 5 - @acfou
10,000 bikes
600 stations
Sponsored by Citi and
MasterCard.
http://citibikenyc.com/

6. FreshNeck
Augustine Fou- 6 - @acfou
https://freshneck.com/
Ties, cufflinks,
pocket squares for
monthly
subscriptions

7. Airbnb
Augustine Fou- 7 - @acfou
Share rooms
and apartments
for short stays
https://www.airbnb.com/

8. Rent The Runway
Augustine Fou- 8 - @acfou
Rent evening gowns and
other clothing for special
occassions.
http://www.renttherunway.com

9. Source: Business Insider, March 2014
Style Lend (clothing sharing)
http://stylelend.com/
About a year and a half ago, Duncan
came up with the idea of Style Lend
while traveling in Paris. She thought it
would be cool if she could borrow clothes
from a stylish Parisian, as opposed to
lugging around a massive bag of her own
clothes, Duncan tells Business Insider.
Enter Style Lend, a peer-to-peer
marketplace for lending and renting
designer dresses. It's the Airbnb of
clothes, basically: As a lender, you have
two options: Do-it-yourself (DIY) or
Concierge. With the DIY option, lenders
list their dresses, meet with the
borrowers, and take care of all the
cleaning. In turn, the DIY lenders get
70% of the rental price. With the
Concierge option, StyleLend takes care of
it all, from picking up the dresses, listing
them, delivering them, and dry cleaning
them. In turn, lenders keep 50% of the
rental price.
Augustine Fou- 9 - @acfou

10. Delivery Sharing
Augustine Fou- 10 - @acfou
http://www.gobarnacle.com/
Community of users
helping to deliver goods

11. DayUse-Hotels
Augustine Fou- 11 - @acfou
Hotel rooms by
the hour
http://www.dayuse-hotels.com

12. So What?
“There are some things you just don‟t
need to own, or have round-the-clock
access to. These categories lend
themselves to the „shareverything‟
economy; new mobile technology
enables this.”
- Dr. Augustine Fou
January 9, 2013 12

13. Dr. Augustine Fou – Chief Digital Strategist
January 9, 2013 13acfou@mktsci.com
“I analyze trends and advise
clients on leveraging them to
build sustainable competitive
advantage.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou

14. Related Slideshares
Crowdsourcing, Crowdfunding, Fads?
By: Augustine Fou, March 26, 2012
Do Different: Experiential Marketing
By: Augustine Fou, October 22, 2012.
More Specialized, Not More Single-Purposed
By: Augustine Fou, December 6, 2012.
Augustine Fou- 14 -