4. Augustine Fou- 4 -
Q1 2013 Update
Pageviews
45.6 billion /mo
Average Stay
18 mins /mo
-23%
-50%
5. Augustine Fou- 5 -
Facebook robs advertisers...
…by increasing number of ads per pageview.
Source: Facebook Display Ads | go-Digital Blog
2012
2010
2011
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6. Augustine Fou- 6 -
Related Articles
The Facebook Ad Scam
By: Augustine Fou, April 12, 2012
Facebook’s Mobile Monetization Problem
By: Augustine Fou, October 12, 2012
Facebook Sponsored Stories CTR and CPC
By: Augustine Fou, Dec 10, 2012
Facebook is for Branding
By: Augustine Fou, March 15, 2013
Augustine Fou- 6 -
7. Augustine Fou- 7 -
Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing ad spend
on both digital and traditional channels,
as well as shifting the mix between the
two. Branding advertisers go for reach
and performance advertisers go for
measurable returns.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
9. Augustine Fou- 9 -
Facebook cites…
… monthly active users.
Monthly
Active Users
845 million /mo
Daily
Active Users
483 million /mo
10. Augustine Fou- 10 -
Facebook site metrics…
… more visitors but less visits.
Visitors
155 million /mo
Visits
3 billion /mo
-30% from peak
*peak
July 2012
July 2012
11. Augustine Fou- 11 -
Facebook key metrics…
… have been in decline for 2 years.
Visits/Person
-33% from peak
Pages/Visit
-32% from peak
*peak
*peak
July 2012
July 2012
12. Augustine Fou- 12 -
Facebook key metrics…
… have been in decline for 2 years.
Pageviews
-45% from peak
Average Stay
-27% from peak
*peak
*peak
July 2012
July 2012