If users get to experience products first hand, that is more impactful than telling them about the product in 30 second ads.

1. Experiential
Marketing Examples
Dr. Augustine Fou
http://linkd.in/augustinefou
April 2013
-1- Augustine Fou

2. Experiential Marketing
Original Article: March 21, 2003 Experiential Marketing™
“This article deals with "experiential marketing,"
specifically marketing that gives customers in-depth
experiences with products in order to give them enough
information to make the purchase decision.
Experiential marketing is the difference between telling
people about features or benefits within the confines of the
thirty-second TV spot and letting them experience it and get
their own "a-ha!" event.”
-2- Augustine Fou

3. Samsung Experience inside
1,400 Best Buy Stores
Source: Business Insider April 4, 2013
-3- Augustine Fou

4. IKEA Hotels
Guests pay to
experience IKEA
furnishings.
Original Article: By Augustine Fou March 21, 2003 Experiential Marketing™
Source: Marriott, IKEA to Debut Hotel Chain, March 2013, CNBC
-4- Augustine Fou

5. Related Articles
Future of Advertising
By: Augustine Fou, March 15, 2013
Trends in Advertising
By: Augustine Fou, Nov 15, 2012
Biggest Lies of Television Advertising
By: Augustine Fou, May 1, 2012
Digital is a Philosophy
By: Augustine Fou, March 31, 2011
-5- Augustine Fou

6. Dr. Augustine Fou – Chief Digital Strategist
“I study trends and help clients take
advantage of them before their
competitors in order to create sustainable
competitive advantage.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
-6- @acfou Augustine Fou