1. Augustine Fou- 1 -
CPM, CPC, CPA
Benchmarks
- 1 -
Dr. Augustine Fou
http://linkd.in/augustinefou
September 2013

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Performance Ratios
Augustine Fou- 2 -
10,000 impressions 100 clicks
1% CTR 1% conversion
1 purchase
$20 avg ticket, 5%
$1 rev share
(CPM) (CPC) (CPA)

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Display ad eCPM $1.06 March 2013
Mobile ad eCPM $0.72 March 2013
Social ad eCPM $0.24 March 2013
Video ad eCOM $9.99 March 2013
CPM Pricing Benchmarks
Source: Turn, April 2013

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Jobs CPC $1.42
Finance CPC $1.34
Retail CPC $1.02
Computers CPC $0.95
Games CPC $0.91
News CPC $0.91
Beauty CPC $0.87
Home & Garden CPC $0.84
Autos CPC $0.83
Internet & Telecom CPC $0.80
CPC Pricing Benchmarks
Source: TBG Digital July 2012

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Google Shopping Cost per Sale – 11.3%
Amazon Product Ads CPS – 15.6%
In Q4 2012
CPS/CPA Pricing Benchmarks
Source: CPC Strategy via Marketing Charts Feb 2013

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Dr. Augustine Fou – Digital Consigliere
“Also, traditional branding advertisers
are shifting their dollars to digital in
search of greater effectiveness and ability
to measure. I advise clients on selecting
and optimizing digital marketing tactics.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou

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Related Articles
May The Ratio Be With You
By: Augustine Fou, January 2013
CPM and CPC Pricing Trends
By: Augustine Fou, October 2012
Facebook Mobile CPM vs Desktop CPM
By: Augustine Fou, August 2013
Search Kicks Display Ads in Effectiveness
By Augustine Fou, April 2012
Digital is a Philosophy
By: Augustine Fou, March 31, 2011
Augustine Fou- 7 -