What is a PR Guy Doing at AdTech NYC?

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What is A PR Guy Doing at AdTech NYC was a presentation by PR Newswire Global Director of Emerging Media at the AdTech NYC Conference on Nov. 9, 2011. This presentation was part of the session entitled: Marketing on Facebook, Twitter and Google+ Best Practices for Turning "Like" into "Love" run by Chris Brogan.

Business Technologie

Michael Pranikoff
Global Director,
Emerging Media
PR Newswire
http://about.me/michaelpranikoff
michael.pranikoff@prnewswire.com
Twitter / @mpranikoff

LIKE US, PLEASE LIKE US &
FOLLOW US….PLEASE

PEOPLE DON’T WANT TO JUST LIKE, THEY WANT TO LOVE

Credit: WIN-Initiative

LOVE HAS TO START INTERNALLY. THIS IS OFTEN WHAT OUR
INTERNAL MARKETING, PR, & IR DEPARTMENTS ARE DOING.

http://www.flickr.com/photos/captaintim/2645277774/

The Message Comes Into Focus

Companies Need:

• Direct access to consumers

• Opportunities to engage with
Public Marketing
audiences Relations
• Continuous Messaging that is
easy to share

• Analytics, ROI

They want to communicate in a
way that combines PR, Marketing
Advertising
and Advertising.

39% of search users link
search ranking to company
prominence.

Jupiter Research

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1. WHAT IS A PR GUY DOING HERE?

2. Michael Pranikoff Global Director, Emerging Media PR Newswire http://about.me/michaelpranikoff michael.pranikoff@prnewswire.com Twitter / @mpranikoff

4. LIKE US, PLEASE LIKE US & FOLLOW US….PLEASE

7. PEOPLE DON’T WANT TO JUST LIKE, THEY WANT TO LOVE Credit: WIN-Initiative

8. LOVE HAS TO START INTERNALLY. THIS IS OFTEN WHAT OUR INTERNAL MARKETING, PR, & IR DEPARTMENTS ARE DOING. http://www.flickr.com/photos/captaintim/2645277774/

10. IT’S ABOUT THE MESSAGE!

11. The Message Comes Into Focus Companies Need: • Direct access to consumers • Opportunities to engage with Public Marketing audiences Relations • Continuous Messaging that is easy to share • Analytics, ROI They want to communicate in a way that combines PR, Marketing Advertising and Advertising.

12.

13. Building the Foundation

14. 39% of search users link search ranking to company prominence. Jupiter Research

15.

16.

17. http://youtu.be/fToOx6Ft9o8

18.

19. http://youtu.be/GeLtUzSjETQ

20. Make Your Content Directional

21. Michael Pranikoff Global Director, Emerging Media PR Newswire http://about.me/michaelpranikoff michael.pranikoff@prnewswire.com Twitter / @mpranikoff

Hinweis der Redaktion

SEO is the foundation of social media. You cannot today put your stuff out on line and think social media is going to do it. Counted has to be found first before it can be shared. Think how you can drive through search.
Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.

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