Many startups fail not because of engineering risk, but of a lack of customers. It is essential to optimize your conversion funnel after you have experienced initial traction. This is exactly what we help you with! After gaining traction, startups should be able to efficiently acquire customers in order to avoid scaling with a leaky bucket. 70% of startups scale prematurely which is one of the main reasons 90% of startups fail. You have access to exclusive training sessions and personalized 1:1 coaching at jointly agreed upon times. You will receive actionable guidance focusing on customer analytics, conversion funnel optimization and online distribution specific to your business. This is based on a combination of best practices and proven experimentation techniques.

1. Search25.
The online customer
acquisition formula
bringing you to
the next level.
Updated November 2013

2. Why Punchlime?.
Everything we do, we believe it should benefit the world. We
believe making meaning and money simultaneously are the best
ingredients to success. We are not afraid to challenge the status
quo. If something has not been done before, we are comfortable
being the first.
Are you determined to change the world by transitioning from a scalable
startup to a global online giant? If so, then we are in search of you and
committed to help you succeed faster.
Your company has access to the expertise of our diverse international
team based both in the U.S. and Europe, with more than 15 years of
combined experience at Google and 20 years of corporate venture
investing experience.
Read on our portfolio page what it is like to work with us.

3. Our Team.
Stanley Sarpong
Atiq Khan
Goff Lalor
Humphrey Polanen
Olju Man
Adeel Azmat Garazi Ibarrolaza
“Alone we can do so little; together we can do so much”
—Helen Keller (1880–1968), American Author

4. Why Search 25?.
Many startups fail not because of engineering risk, but of a lack of
customers. It is essential to improve the efficiency of the customer
acquisition process after you have experienced initial traction. This is
exactly what we help you with!
After gaining traction, startups should be able to efficiently acquire
customers in order to avoid scaling with a leaky bucket. 70% of startups
scale prematurely which is one of the main reasons 90% of startups fail.
As a Search 25 company, you have access to exclusive training sessions
and personalized 1:1 coaching at jointly agreed upon times.
You will receive actionable guidance focused on customer acquisition,
conversion funnel optimization, online distribution and customer retention
specific to your business.

5. Coaching & Guidance.
Customer
acquisition
Conversion
funnel
optimization
Implement optimal
analytics setup
Prevent scaling with a
leaky bucket
Build in-house
capabilities interpreting
right customer insights
Define and execute
experiments (A/B,
multivariate)
Online
distribution
Customer
retention
Grow user base in home
market & in foreign
markets
Unlock business
potential by reducing
churn
Localize search, social &
mobile distribution
strategies
Retain existing
customers by using
predictive analytics
Analyze Customer
Decision Journey
Time period: 6 months (depending on our mutual agreement)

6. Search 25 Timeline.
Application
Up to 25
promising
high potential
startups are
selected.
Search 25
The Online Customer Acquisition Formula
Accelerating your growth in the
areas of customer acquisition, conversion funnel
optimization, online distribution & customer
retention and localization.
Funding
Time period: 6 months (depending on mutual agreement)
Partnering
Program
Our ultimate
goal is to
develop a
long lasting
relationship
all the way to
a successful
trade sale or
IPO.

7. Program.
●
Up to 25 pre-growth startups with the best concept and potential to
scale are selected
●
The program will last for at least 6 months depending on mutual
agreement
●
We charge a nominal fee starting from $4,000 per month. If during
the first month you are not satisfied with the program, we will refund
the fee.
●
During these initial 6 months we do not take any of your precious
equity!

8. How to Apply?.
We invite you to send over your executive summary to hello@punchlime.
com.
Soon after we receive your executive summary you will be contacted by
our team for an initial chat and a potential online product demo.

9. Thank you.

10. What’s it like to work with us?.
“Punchlime’s extensive knowledge in web sector, both the U.S. and European market, and goto-market strategies have made for a perfect match with TaDaweb and the caliber of
Punchlime’s team is opening many doors for us. TaDaweb has already progressed significantly
since the collaboration, having seen a dramatic increase in user numbers, as well as concreting
our business model and improving our user experience.” - Francois Gaspard, CEO of TaDaweb
(TaDaweb Blog)
“We greatly appreciate Punchlime’s valuable input on our online strategy. The most valuable
part has been the feedback on our website and online media, and Punchlime has been pushing
us in the right direction to execute rapidly and effectively.” –Erik Hougaard, CEO of dukaPC

11. What’s it like to work with us?.
During our 4 months collaboration, I was very satisfied with the breadth and depth of the
practical, hands-on and experienced operational advice which the team at Punchlime provided.
Working in collaboration with their digital marketing, social marketing and brand specialists, we
were able to quickly jump the curve and gain valuable insights and approaches to the cutting
edge in online marketing strategies. Moreover, we also touched on the psychological and
environmental factors influencing our customers - and how we can better shape our products to
reduce their inertia & increase our conversions. - David Kerr, CEO bonkers.ie; vice-chair Irish
Internet Association.
“SupportLocal Chosen as a High Potential Startup by Punchlime.” – SupportLocal Blog

12. What’s it like to work with us?.
“Punchlime has provided us with valuable insights into the consumer behavior
online. Especially within our target audience they enabled us to generate not only
product driven strategies but also strategies that are focussed on creating active
communities.” – MONTA Soccer