Dan Active Sa Powerpoint

DANACTIVE Olivia Clepper, Sean McIntyre, Amos Wheatley, Andrew Smith, Chris Rohman

What is yogurt? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are yogurt benefits? ,[object Object],[object Object],[object Object],[object Object]

The current market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Current trends & growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is DanActive? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What are DanActive's benefits? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lawsuit & Settlement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Current concept & ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DanActive's consumer base ,[object Object],[object Object],[object Object],[object Object],Stub Total ‘000 Proj. ‘000 Index Women: 25-54 56,445 1,428 121 Income: $75K-$149K 37,451 765 98 College Educ. 39,712 853 103 Children: 6-11 23,654 555 112

Why purchase DanActive? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Competitors: Activia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stub Total ‘000 Proj. ‘000 Index Women 25-54 56,445 4,326 114 Income: $75K-$149K 37,451 2,920 116 College Educ. 39,712 3,489 131 Children: 6-11 23,654 1,873 118

Competitors: YoPlus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stub Total ‘000 Proj. ‘000 Index Women: 25-54 56,445 619 109 Income: $75K-$149K 37,451 312 83 College Educ. 39,712 348 87 Children: 6-11 23,654 236 99

Dannon's competing products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Limited creative strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DanActive's Opportunities ,[object Object],[object Object],[object Object],[object Object]

Future directions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dan Active Sa Powerpoint

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