2. • SAP is a summary statement which
provide an overview of the advantages
and disadvantages in key areas likely to
affect future operations.
• SAP Shows the strength and weakness of
an Organization.
Strategic Advantage Profile
3. • Marketing and distribution
• R &D and Engineering
• Production and OP Mgmt.
• Corporate Resource
• Finance and accounting
• Organization system
Functional Areas
5. Functional Area Core Factor (+) or (-)
Production and
Operations
Good Prod. Facility +
Old plant and Machinery --
Corporate Resource Young and motivated
Force
+
Poor Union Relation --
Finance and Accounting Strong balance sheet +
Costly finance --
S A P
6. Functional Area Core Factor (+) or (-)
Marketing Operations Effective Comm. Mix +
Costly Employees --
Rich Exp. +
R & D and Engineering No design Protection --
Well Developed
Laboratory
+
Highly Qualified
Research staff
+
Organization system High tech MIS +
Effective Delegation and
Decentralization
+
No mgt. by Exception --
