2. Getting Started
This session will give participants an understanding
of what New Media is ,as well as how they can be
utilized in creating meaniful value.

3. Mass Communication
The study of how individuals and entities relay
information through mass media to large segments
of the population at the same time.
It focuses on a single source transmitting
information to a large/heterogenous groups of
receivers

4. Mass Media
any means of public communication that can reach a
large audience. Over the years, mass media included:
the Radio and Television; Magazines and Newspapers
too.

5. New Media Implies What?
• The shift of all culture to computer- mediated forms
of production, distribution and
communication(Manovich, 2006)
• Includes the Internet, Web sites, Cmputer mutimedia,
CD ROMs and DVD,
• Hitherto, still photographs, books, newspapers
existed in the taditional forms only.
• Convergence of the Computer and
Telecommunication have ushered triggered the
greatest revolution after Gutenberg otherwise called
Digital Media

6. Digital Media
• Digital media comprises both Internet and mobile mass
communication systems. Internet media provides many
mass media services, such as email, websites, blogs,
internet based radio and television and recently social
media.
• The emergence of information and communication
technology has broken barriers and boundaries.

7. Overall Media Functions
• Harold Lasswell summarized the functions of the
media in society when he identified “three major
activities” while Charles Wright added the fourth
activity:
• SURVEILLANCE of the environment;
• correlation of parts of society in responding to the
environment;
• transmission of social heritage from one generation to
the next; and
• entertainment. (Wright 1959:9)

8. Digital Surveillance
Digital surveillance is an all-encompassing term that
describes how activities are monitored in the digital
age -- by governments, businesses, or individuals --
using the Internet and other sophisticate
technologies.

9. Why Digital Surveillance?
The internet is home to all kind of media. Hence,
Keeping an eye on digital trends enable us
•Track issues pertaining to our businesses and interest
as they happen.
•Responsiveness to the sensibilities of our clients

10. State of Digital Media Use in Nigeria
• Current population: 167,000,000
• Internet Users :48,366,179(Largest internet population
in Africa and 11th
in the world)
• Internet Penetration: 28.4%
• Between December 2011 and June 2012, Nigeria added
3,326,468 new internet users
• Students represent 45% of the Nigeria's internet
population
• Mobile-based internet hits 60.69%
• Desktop-based internet hits 30.31%
Source: Terragon Insights 2013

11. Top Online Activities in Nigeria

12. Nigeria’s Most Frequently Used
SNS

13. Social Media Usage: Business Vs.
Social

14. Social Media: The Biggest Shift Since Industrial
Revolution
Time taken reach 50 million users
Medium Time(Yrs)
Radio 38
TV 13
Internet 4
Ipod 3
Facebook
added 100 million users in 9
months

15. Why Social Media?
Huge communities: some social media sites have
billions of active users e.g. Facebook
Corporate and Individual Visibility: we can always
take advantage of the huge communities
Trust and Retransmissions: People are more likely to
share information from trusted sources.

16. Why Social Media?
Social media harbour information on all subjects:
•Education: PTAs use this to connect, as well as
students(21st
century learning)
• Politics: politician use social media to spread their
messages & influence people’s political view
• Business: Old advert techniques do not yield desired
ROI(over 300,000 businesses have presence on
facebook)
•Job market: a dominant force in companies hiring
techniques
•Revolutionary waves: activist take advantage of social
media to connect people and initiate a political change.

17. Understanding Social Media
Social media is not a project, but a process. Resist
the temptation to do it fast and big, and instead
win hearts and minds of consumers in bits by the
day. The ability to go slow, not fast is what
distinguishes Hall of Famers
Social media is all about connecting and building
dialogue with people: your customers ,relatives,
classmates ,co-workers and potential hires
 Fan base really counts, build your fan base

18. Extending Radar Catchment
• Ensure you make a great profile
• Consistent creation of content(sector expert).
• Social media is a means to an end( great marketing
platform).
• Add a picture or video to every post (ultraSnap)
• You need to respond to comments to your post
• You need to be positive or keep mute in your
comments
• Repeat your post(8 hourly)

19. • Twitter can be best described as a micro-blog(a
messaging service) that allows people 140 characters
to share anything.
• what is a tweet : a tweet can be a message , emotion
or a picture
• 500 million users
• 11 people join per second.
• Twitter is a convenient and instant way for you to
communicate with your colleagues and friends

20. • Google+ is literally Google with a plus. The "+" is the
social networking it adds to all of Google's other
services, including Gmail, YouTube, and Blogger.
Google+ brings popular social-media features like
comments, photo- and music-sharing, video-chat, etc.
to your social circles.
• Ideal for connecting with people who share your
passion

22. • A video-sharing website, created in February 2005 and
bought by Google since late 2006, on which users can
upload, view and share videos
• 2nd
largest search engine in the world
• Most of the content on YouTube has been uploaded
by individuals, but media corporations including
BBC,Vevo and other organizations offer some of their
material via YouTube, as part of the YouTube
partnership program.

23. +A free service that allows you to monitor any story,
keep track of a competitor or an industry based on
your queries

24. Instagram is an online photo-sharing, video sharing
and social networking service that enables its users to
take pictures and videos, apply digital filters to them,
and share them on a variety of social networking
services, such as Facebook, Twitter, and Flickr
Instagram was created and launched in October 2010.
The service rapidly gained popularity, with over 100
million active users as of Dec 2013.

25. Flickr is the best way to store, sort, search and share
your photos online. Flickr helps you organize that
huge mass of photos you have and offers a way for
you to tell stories about them.

26. to narrate or describe in story
Storify users tell stories by collecting updates from
social networks, amplifying the voices that matter to
create a new story format that is interactive, dynamic
and social

27. Mashable Inc. is a British-American news website,
technology and social media blog founded by Pete
Cashmore in 2005. The website's primary focus is social
media news, but it also covers news and developments
in mobile, entertainment, online video, business, web
development and technology.

28. Skype is a software application that lets you make free
calls and chat with anyone else on Skype, anywhere in
the world
System requirement: a PC with internet
connection(broadband is best)
Speakers and microphone-built-in or separate
A webcam if you want to make video calls

29. What Future?
• New Media are indispensable to corporate
governance. Pope Francis has a twitter handle!
• Organizations should urgently institute New(Social)
Media Strategy. It’s the age of ‘Business @ the Speed
of Thought
• Relevant orientation should be given to officers.
Deploying the apps not enough!
• New media confers three titles on users:
REPORTER/WRITER, EDITOR and PUBLISHER.

30. The Road Ahead
Individuals need to RETOOL and deserves the
support of employer and relevant associations and
unions

31. Digital Contact Details
Tunde Akanni is available via
Tel:08033147516
Email:alakanni12@gmail.com
Twitter:@AkintundeAkanni
Skype:hajiakanni
Facebook:Tunde Akanni
Linkedin:Tunde Akanni