In today’s very competitive print and embroidery marketplace it is vital to understand where your biggest market opportunity lies. Most people in the decoration and personalization industry do not know the difference of B2C vs B2B business and how to go after each market. This presentation shares where your biggest opportunity is and how to go after it. For more information visit www.deconetwork.com.

1. B2B and B2C
What is the difference and where is my biggest opportunity?

2. Marco Pena
DecoNetwork
Business Development Manager

3. B2C
● Business to consumer in which a company sells direct
● Online and offline
● Online – customink, café press, zazzle, amazon
● Offline – stores fronts, mall kiosk, resturants
● Born in the late 1990s with the dotcom boom
● Emotional purchase

4. B2C is a Huge Market

5. Let’s talk about our market
Who are the clients buying from?

6. Grew 12 FOLD in
9 YEARS to
over
$1.9 Bn in 2012 with
16 million unique
website visitors / month
<2%
$100Bn

7. So when do I put a down payment on my
private island?

8. Doable but Not Easy
● Secure a URL
● Have a site that is professionally created
● Offer products that people want and are willing to trust you with their credit
card
● Have UVP
● Drive traffic to the site organically
● Have a budget for PPC
● Constant digital marketing strategy

9. Broad Search
Paid Advertising
Organic Search
Google my
Business

10. Area Search
Paid Advertising
Organic Search
Now shows Yelp
Google my
Business
Not listed in broad
search
This is where
you want to be
This is Cost Per
Click - $.40 per
click

11. You bid for keywords
against other advertisers

12. You set a daily total.
You pay a fee per click.

13. “Custom T-Shirts” = $0.42
Daily total: $10.00
= 23 visitors to your site

14. Goal – 25-50%
▪ Bounce Rate: Percentage of single page view visits to a website
Bounce Rates

15. Conversion Rates
▪ Conversion rate – percentage of people that purchase once they
visit your site.
▪ Average is 2% - 3%
▪ But you shouldn’t be average
▪ Drive the right type of traffic

16. So where is my biggest Opportunity?
Business 2 Business

17. B2B
● Business to business in which a company sells to other businesses
● Online and offline
● Typical clients
● Restaurants
● Real Estate agents
● Sports clubs
● Schools
● Lower sale price but higher margins
● Larger orders, more buying power
● Lower cost for you
● Non emotional purchase

18. According to a recent Forrester
Research report
B2C = $252 Billion
B2B = $559 Billion

19. Business Hub orders
Online orders

20. Where do I start
● You have already started
● Grow what you already have
● Give them a better experience
● Affiliate Stores
● Campaign Stores
● Encourage reorders
● Super easy on DecoNetwork!
● Motivate them to share their experiences

21. B2B vs B2C?
B2C
● Ideal for custom work
● Ideal or small runs
● Higher margins
But…….
● Labor cost are very high
● Inconsistent orders
● Expensive to build a brand
B2B
● Larger orders
● Biggest market opportunity by 85%
● Much lower management cost
But…….
● Mistakes can cost you BIG
● Market trends point to B2C, so it seems
● Need to have working capital

22. So where should I focus on?
● Both!
● Focus on B2B first
● B2B will be 75%-85% of your business so focus most of your resources on B2B
● Concentrate on schools, sports (recession proof) and fundraising
● Setup up sites for local businesses
● Salons
● Gyms
● Restaurants
● Over time introduce a line that are B2C focused

23. Resources
Give us a call
Brian (562) 320-8771 x109
Send us an email
bgarcia@deconetwork.com
Sign Up today
http://www.deconetwork.com

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