Presentation given at the Trieste Forum on Science and Technology Impact on Society and Economy - March 5th 2013. A new, holistic approach to strategy is critical to an increasingly broad range of firms as they face the new set of challenges and responsibilities created by competing in global business ecosystems. Collaborative Entrepreneurship is a new competitive strategy of continuous innovation that fulfills the need for efficient provision of a constant stream of new products, services, and markets.

1. Trieste Forum on Science and Technology
Impact on Society and Economy
Antonio Sfiligoj
Collaborative entrepreneurship and
emerging new investment models
Trieste, mar 5th, 2013
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2. New and Small, innovative firms are
Key to employment and economic
growth …
Nature or nurture?
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3. Democratizing Innovation
Innovating, Collaborating, Financing,
Today Today Today
Bringing ideas, discoveries to Market
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4. Innovating, Today
Science, Interaction, Test, Design, Make, Test
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5. The Perceived Nature of Innovation is Changing
From To
Invention Innovation
Linear innovation model Dynamic innovation mode
Build to forecasted demand Sense need and create market
Independent Interdependent
Single discipline Multiple Discipline
Product functions Value to customer
Local teams Globalized teams
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6. The democratization of innovation
The collapsing cost of product
building (NOT of company building).
• commoditization of technology.
(Cameras, sensors, …)
• Crowdsourcing of infrastructure.
Huge computing power and the
capability to scale rapidly.
Rapidly prototyping something and
seeing if it works.
“ A CULTURE (AND POLICIES)
SUPPORTING POSITIVE FAILURE”
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7. ?Crowds
Outside
MANY
INTERACTIONS OUTSIDE !
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8. The Key Roles of Lead Users
Define The Problem Exploit the Potential of Therapies
based on Autologous Stem Cell
DISCIPLINE OF NEED DEFINITION
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9. VivaBioCell – Italy – Bringing Stem Cell Tissue Engineering in Every Hospital
GMP: good manufacturing practice
Clean Room Cell Facility VivaBioCell’s GMP-in-a-box
• MAXILLO-FACIAL SURGERY
• ORTOPEDICS
• VETERINARY
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10. The Customer Development Process (*)
(*) Four Steps to the Epiphany – Successful Strategies for Products that Win – Stephen G. Blank 2006
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11. Collaborating, Today
Become Players in Global Ecosystems
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12. Collaborative Entrepreneurship
Min. T-to-Mkt
Company A => Max. Competitive Adv.
Company B
Incubators, Development
Gencies, Support Business Angels Market
Business Organizations .. Opportunity
Investors
*) Ref: COLLABORATIVE
ENTREPRENEURSHIP, How Communities of
Networked Firms Use Continuous
R&D Centre Innovation to Create Economic Wealth
Raymond E. Miles, Grant Miles, and Charles
C. Snow
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13. Business Model 9 Building Blocks
7 4
CLIENT CLIENT
CLIENT
KEY ACTIVITIES
CLIENT CLIENT
SEGMENTS RELATIONSHIPS
SEGMENTS
SEGMENTS SEGMENTS
8 2 1
CLIENT VALUE
CLIENT CLIENT
CLIENT
KEY PARTNERS
CLIENT CLIENT CLIENTS
CLIENT
SEGMENTS PROPOSITION
SEGMENTS SEGMENTS
SEGMENTS
SEGMENTS SEGMENTS SEGMENTS
6 3
KEY DISTRIBUTION
CLIENT CLIENT
CLIENT
COMPETENCIES
CLIENT CHANNELS
SEGMENTS SEGMENTS
SEGMENTS
RESOURCES
SEGMENTS
9 5
COST
CLIENT REVENUE
CLIENT
CLIENT
STRUCTURE CLIENT
FLOWS
SEGMENTS
SEGMENTS SEGMENTS
SEGMENTS
13
Business Model Generation – Alexander Osterwalder, 2010
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14. ATHONET’S PRIMO
Shrinking costs of technology have allowed to design a
breakthrough compact portable Mobile Gateway.
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15. PRIMO
Low Cost Mobile Gateway is ideal for Rural Communications
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16. So, it’s Nurture …!
What Strategies ?
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17. Innovation Framework: Fostering R&D is NOT Enough
Public Policy Environment
Product/Service
Applications
Research Business Customer Market
& Invention Model Value Demand
Process
Innovation Infrastructure
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18. «Contratto di Rete di
Impresa»
National Law 33 - 2009
Supporting Collaborative
Entrepreneurship Market
Opportunity
“Italian SMEs, have since long implemented
different forms of collaboration and integration
among them. To answer the economic crisis and
the new challenges posed by the global
economy, SMEs today need types of
aggregation that are more flexible and
innovative than traditional ones, in order to
increase their competitiveness without giving up
their autonomy”.
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19. The “Contratto di Rete”
Must indicate :
• strategic objectives re. innovation and competitiveness of
the participants, the agreed metrics to measure progress
towards objectives
• A programme for the network , specifying rights and
obligations by each participant, how to implement
• The governance process,
• A common asset fund
The Tax facility consists of suspension of tax on the profits
that the parties set aside in a special reserve to be used to
fund the investments foreseen in the network program
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20. • More Patents
• More Foreign Investments
• More Quality Certifications
• More Profits and Growth
583 Contracts / 2803 SMEs in 2012
2000 Contracts/ 15.000
SMEs
in 2016
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21. Financing, today
CrowdFunding, Business Angels, Venture Capital
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22. Discipline of Market
SPEED is Key
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23. The Customer Development Process (*)
FFF, CROWDFUNDING Accelerators
VENTURE CAPITAL
Foundations /Gov’t BUSINESS ANGELS
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24. Italian Crowdsourcing Platforms
13 M EUR have financed 3.000 projects
• www.kapipal.com
• www.eppela.com
• www.starteed.com
• www.produzionidalbass
o.com
• www.boomstarter.com
• www.crowdfunding-
italia.com
• www.sum_molo.com
sectorial
• www.musicraiser.com
• www.cineama.it
• www.shinynote.com
• www.iodono.com
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25. Incubator-Accelerator Case: H-Farm
H-Farm explores the frontiers of the internet in search of
dynamic business models and new forms of communication.
We look for people passionate about the internet, the
innovators who are shaping tomorrow's world.
We look for new ideas that truly innovate and simplify
technology.
Portfolio
…. And 16 other Start-Ups
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27. «Legge Sulle Start-Up»
Supporting New Firms,
Credit, Private (Angel)
Investors and
Incubators Investment
Opportunity
Law, n. 179,2012.
Taxation Advantages for
“Restart Italia”.
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28. Global Collaborative Entrepreneurship
Connecting Innovation Ecosystems
REGION A
VC Experts R&D Lead
SMEs
Investors HR Users
REGION B REGION B
Lead
VC Experts R&D
SMEs Users
Investors HR
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29. Strategies for Full Employment
Let's Collaborate !
asfiligoj@gmail.com
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