A slide deck about a case study on the Vanity Fair article, "America's Tweethearts" and how six women have succeeded in social media by establishing a personal brand and building communities.
5. The Case
Vanity fair article “America’s Tweethearts”
Six successful social media entrepreneurs.
6. The Case
Vanity fair article “America’s Tweethearts”
Six successful social media entrepreneurs.
7. The Case
Vanity fair article “America’s Tweethearts”
Six successful social media entrepreneurs.
How does establishing a personal brand allow
you to withstand criticism?
8. The Case
Vanity fair article “America’s Tweethearts”
Six successful social media entrepreneurs.
How does establishing a personal brand allow
you to withstand criticism?
9. The Case
Vanity fair article “America’s Tweethearts”
Six successful social media entrepreneurs.
How does establishing a personal brand allow
you to withstand criticism?
What does a personal brand look like in the fluid
ecosystem of social media?
10. Media Portrayal
“By endlessly typing 140-character
messages, Stefanie Michaels...and others
have gained millions of Twitter followers. It’s
a new kind of fame–twilebrity–with its own
rules, risks, and pecking order.”
~Vanity Fair
11. “Sometimes when
youʼre Twittering
all the time, you
even start to think
in 140 characters.”
Julia Roy
41,643 followers 2,361 listed
500+ connections 3,336 fans
12. “Twitter is like going
to a giant cocktail
party, except you
donʼt ever have to
get dressed up.”
PR Sarah Evans
44,017 followers 3,863 listed
500+ connections 4,843 fans
13. “Facebook is just
way too slow. I canʼt
deal with that kind of
deep engagement.”
Adventure Girl
1,501,506 followers 3,433 listed
500+ connections 210 fans
15. The Response
Stats show people talked about the article
3x more than Tiger Woods VF Cover.
“If you believe Vanity Fair's take on it, female power
users of Twitter have more in common with the
movie 'Mean Girls' than with anything legitimately
related to business.”
The tonality used to describe the
“Americaʼs Tweethearts” article was
nearly 70% negative.
“Do they have to be half-naked?”
20. The Truth
They didn’t have to respond because followers
did it for them.
These entrepreneurs are highly ranked and
influential because of their content.
21. The Truth
They didn’t have to respond because followers
did it for them.
These entrepreneurs are highly ranked and
influential because of their content.
22. The Truth
They didn’t have to respond because followers
did it for them.
These entrepreneurs are highly ranked and
influential because of their content.
Establishing & maintaining strong personal
brands gives them the ability to manage their
reputation.
23. What is Personal Branding?
The process whereby
people and their
careers are marked
as brands
24. Create your brand...
What You Say About You What They Say About You
Brand You
“You are the chief marketing officer for the
brand called you, but what others say about
your brand is more impactful than what you say
about yourself.” ~ Dan Schwabel
25. Itʼs a Process...
Adventuregirl Stefanie Michaels shares travel updates 12x per day
Julia Roy is known for living her life transparently online
Sarah Austin regularly retweets and replies to people who engage her
Amy Martin provides value through case studies on her blog
All six entrepreneurs are early adopters, practice authentic/
transparent communications, have listening & monitoring strategies
in place, and build community around their brand.
Build your community before problems happen.
26. Ultimately...
It’s not who you know
Thought leaders
Unique characteristics
Actively participate
Authentically engage
It’s what you’re known for.
29. Image Credits:
Vanity Fair - http://www.vanityfair.com/culture/features/2010/02/twitter-201002
Julia Roy, A Digital Girl blog - http://juliaroy.com/
Digital Royaty blog - http://www.thedigitalroyalty.com/
Stefanie Michaels on MySpace - http://www.myspace.com/adventuregirl
PRSarahEvans Flickr - http://flavors.me/sarahevans
Pink Jelly Icons by Web Treats Etc. - http://webtreats.mysitemyway.com/pink-jelly-
social-networking-icons/