Public-Private Partnership in Market-led Extension:Case Studies

[object Object],[object Object],Market-led Extension Dr A.S.Charyulu MANAGE, Hyderabad for academic use only

Constraints to Agricultural Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Public Extension

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Private Extension

Commercialisation of agriculture Constraints in Public Research and Extension System Globalisation, Liberalisation and Privatisation Public and Private Systems to seek strategic partnerships Business, Developmental and Social Goals Why Partnership?

Role of Public System ,[object Object],[object Object],[object Object],[object Object]

Elements of Public-Private Partnership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Inputs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Process ,[object Object],[object Object],[object Object],Outputs ,[object Object],[object Object],Partners From the Concept note on PPP by Dr Vikram Singh, MANAGE

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Potential Private Partners

Potential Areas for Market-led Extension ,[object Object],[object Object],[object Object],[object Object]

Issues in Operationalisation of PPP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Framework of MoU ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case1: Market-led Partnership ATMA, Chitoor- Poultry Association- Commodity Interest Groups

[object Object],[object Object],[object Object],[object Object],Case 2: Uttam Bandhan Chambal Fertilizers-ATMA, Sangrur-FIGs-FOs

[object Object],[object Object],[object Object],[object Object],Case 3: Cultivation of Medicinal and Aromatic Plants ATMA, Patna-FIGs- Central Institute of Medicinal and Aromatic Plants, Lucknow- Fragrance and Flavour Development Centre (FFDC), Kannauj, U.P- Baidyanath and Ayurved shri Herbals.

Case 4: NGO Initiated Partnership ,[object Object],[object Object],Patliputra Samaj Kalyan Sansthan, Patna-ATMA, Patna-FIGs

Case 5: Export Oriented Partnership ,[object Object],[object Object],M/s Pamer Agro Ventures (P) Ltd, Patna-ATMA, Patna-FIGs

Case 6: Market-led Production of Basmati Rice ,[object Object],[object Object],[object Object],M/s. Aditya Agro-clinic and Agro Business Centre, Munger,Patna-ATMA, Patna-FIGs

Case 7: Partnership for Direct Marketing of Alphanso ,[object Object],[object Object],[object Object],[object Object],[object Object],ATMA, Ratnagiri- KVK – Shirgaon- SAU-Dapoli-CIGs

Case 8:Collective Marketing of Vegetables ,[object Object],[object Object],[object Object],[object Object],ATMA, Sangrur-PAU- National Horticulture Research and Development Board, Bhati-FIGs

[object Object],[object Object],[object Object],Case 9:Partnering for Ayurvedic Medicine State Bank of India-Dabur India-Farmers in Uttaranchal

[object Object],[object Object],[object Object],[object Object],Case10: Partnership for Quality Seed Chambal Fertilizers-State Government, Haryana-University-Farmers’Groups-M/s.Prabhat Seed Traders in Kurushektra.

Case 11: Market Linkage for Export of Litchi ,[object Object],[object Object],[object Object],[object Object],[object Object],ATMA, Kangra- National Horticulture Board - Agro-Venture Pvt. Ltd-FIGs

Case 12: Cashew Ratna ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ATMA, Ratnagiri-FIGs-Traders

Case 13: Rosemary Cultivation in Tamil Nadu ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MYRADA-Farmers’ Groups /CMRCs-Spice Board-TNAU-Horticulture Dept.-DRDA-ITC, Kolkata-Hopes (Marketing Agency), Nilgiri

Lessons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Public-Private Partnership in Market-led Extension:Case Studies

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Public-Private Partnership in Market-led Extension:Case Studies