Business plan for " A CHILDCARE CENTER IN PESHAWAR"

IM|CHILDS CARE CENTER IN PESHAWAR.
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“A DAY CARE CENTER” IN
PESHAWAR

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BUSINESS PLAN
SUBMITTED BY:
Asad Ashfaq
Ateela Ghoura
Tazmeen Farooq
Raheem Ullah
Asad sardar
SUBMITTED TO:
MR. IFTIKHAR UL AMIN
DEPARTMENT OF BUSINESS ADMINISTRATION
BBA “HONS”
IST SEMESTER
GROUP “D”

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INDEX
(1) EXECUTIVE SUMMARY (PAGE-5)
a. MISSION
b. KEY TO SUCCES
(2) COMPANY SUMMARY (PAGE-6)
a. STARTUP SUMMARY
b. SERVICES
c. DUTIES OF PARTNERS
d. ORGANIZATION CHART
(3) STARTUP REQUIRMENT (PAGE-9)
(4) PRODUCT AND SERVICES
a. SERVICE DESCRIPTION
b. COMPETETIVE COMPARISON
i. SALES LITERATURE
ii. FULFILLMENT
iii. TECHNOLOGY
c. FUTURE SERVICE
(5) MARKET ANALYSIS SUMMARY (PAGE-12)
a. MARKET SEGMENTATION
i. FULL TIME WORKING COUPLE
ii. PART TIME WORKERS
iii. AFTER SCHOOL CARE
b. TARGET MARKET SEGMENTATION STRATEGY
i. MARKET GROWTH
ii. MARKET NEED
iii. MARKET TREND
c. SERVICE BUSINESS ANALYSIS
d. COMPETETION AND BUYING PATTERN
e. MAIN COMPETETORS
f. PAMPHLET
(6) STRATEGY AND IMPLEMENTATION STRETEGY (PAGE-17)
a. VALUE PROPOSITION
b. COMPETETIVE EDGE
c. MARKETING STRATEGY
d. PROMOTION STRETEGY
i. ADVERTISEMENT

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ii. SALES BROCHURE
iii. DIRECT MAIL
iv. COMMUNITY INVOLMENT
v. SOCIAL MEDIA
(7) MARKETING PROGRAM (PAGE-19)
a. PRIMARY RESEARCH
b. POSITION STATEMENT
c. PRICING STRETEGY
d. SALES STRETEGY
e. SALES FORECAST
f. WEB PLAN SUMMARY
g. WEBSITE MARKETING STRETEGY
h. DEVELOPMENT REQUIRMENT
(8) MANAGEMENT SUMAMRY (PAGE-23)
a. ORGANIZATIONAL STRUCTURE
b. MANAGEMENT TEAM
(9) PERSONAL PLAN (PAGE-25)
(10) FINANCIAL PLAN (PAGE-26)
a. ASSUMPTIONS
b. KEY FINANCIAL INDICATORS
c. BREAK EVEN ANALYSIS
(11) APPENDEX. (PAGE-28)

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1.0 Executive Summary
The “IM|Child’s Care” is a full-service child care/development facility that cares
for children’s from age three to five. The “IM|Child’s care” will be concentrating
on the upper end of the market: double-income parents. These personally
ambitious parents are typically eager in terms of their children's development and
will be willing to pay to have their children attend the best facilities.
“IM|Child’s care”is a privately held corporation run by 5 partners Asad Ashfaq,
Ateela Ghoura, Raheem Ullah, Asad Sardar and Tazmeen Farooq. They all have
different experienced in management, HR, marketing and in accounts field.
Raheem and Asad have Budgeting experience, and extensive experience with
budgeting methodologies and strategic planning, including the Balanced
Scorecard approach. There advance degree’s (and interest) in Business
administration is the driving force behind our technology component. They will
be supported in daily operations by an industry consultant.
Through specialized training of the staff and innovative learning systems,
the “IM|Child’s care”is cutting edge in terms of child development. This
curriculum, coupled with a custom designed facility and a low teacher: student
ratio ensures a top shelf service for the children and the parents.
The “IM|Child’s care “has projected a modest net profit by year three.
0
1
1
2
2
3
3
4
4
5
Year 1 Year 2 Year 3
AxisTitle
Chart Title

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1.1 MISSION
The “IM|Child’s care” mission is to provide top level child care. Close
personal attention to each child is essential to providing a quality experience
for all children. We exist to attract and maintain customers. Our services will
exceed the expectations of our customers.
1.2 KEY TO SUCCESS
Keys to success for the company will include:
 Maintaining a reputable reputation in the community.
 Quality care.
 Competitive pricing.
 Flexible hours.
2.0 Company Summary
“IM|Child’s care” will be located in University Town, which is a Partnership
among 5 partners, with adequate experience in this field, but with new and
innovative idea. In addition each partner is experienced in handling the finance,
management, marketing respectively. It will offer childcare services for small kids
from morning till evening. Im|Child’s care will also provide transport facility for
the children’s. Now day’s parents did not have much time for their children’s so
im|child’s care is a good solution for all of the parents. Im|child’s care will also
offer special classes in the weekend for children and family extra curriculum and
family activates. IM|childs Care also offers hosting services like planning birthday
parties for children and other celebratory activities. A manager will be appointed
for the arrangement of these events.
2.1 Company ownership
“IM|Child’s care”is an unincorporated business, which is a partnership of 5
members, looking for venture capital and might become incorporated in near
future.

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2.2 Startup Summary
Our startup cost is estimated to be 700, 0000 PKR, which will mostly cover up
renovation and for building rent, transport, equipment’s. The business will be
financed by partners own investment of 7,000,000 PKR.
2.3 SERVICES
Im|Child’s Care offers childcare service for ages from 6-Weeks infant to 5 Years
old. Im|Child’s care will operate from Monday – Friday, normal operating hours
will be from 08:00 A.M till 06:00 P.M., with consideration of Major Legal holidays.
Other than this IM|childs Care also provide transport facility (pick and Drop).
Nowadays both parents work so they don’t give more time to their child, Im|childs
Care is an innovative solution that acts as a Surrogate, educating them,
overstating the children skills during the day, the children will be busy all the day
learning and acquiring new skills.
Our program will also offer special classes in the weekend for children and family
extra curriculum and family activates. IM|childs Care also offers hosting services
like planning birthday parties for children and other celebratory activities. A
manager will be appointed for the arrangement of these events.
2.4 Duties of Partners
 TAZMEEN FAROOQ
She will be at the counter receiving the customers and handling all the records of
the customers.
 ATEELA & RAHEEM
The marketing department will be handled by ateela and raheem both.
 Asad sardar
Asad sardar will be the manager of IM|childs care he will manage the staff and will
be the head of HD department.

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 Asad Ashfaq
Asad will be the Director of IM|childs care, he will manage all the all the partners
and staff as well, he will also cooperate with Asad Sardar in HR.
2.5 ORGANIZATION CHART

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3.0 START UP REQUIERMENTs:
1. Start –Up expense:
 - Legal 50,000 PKR
 - Prospectus 30,000 PKR
 - Stationery etc. 10,000 PKR
 - Food Supplies 30,000 PKR
 - First Aid Supplies 15,000 PKR
 - Cleaning Supplies 15,000 PKR
 - Furniture 40,000 PKR
 - Transport 500,000 PKR
 Total Start-Up Expense : 690,000 PKR
2. Start-Up asset:
 - Cash Required 7,000,000 PKR
 - Current Asset 00 PKR
 - Long term Asset 00 PKR
 -Total Asset : 700,0000 PKR
 -Total Requirement : 7,690,000PKR
3. Start –Up Funding
 - start up Expense to fund 690,000 PKR
 - Start – up asset to fund 7,000,000 PKR
 -Total Funding 7,690,000PKR

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4. Asset:
 - Non cash Startup Asset 00PKR
 - Startup Cast requirement 7,000,000 PKR
 - Additional Cash Raised 00 PKR
 - cash balance on start 7,000,000 PKR
 -Total Assets : 7,000,000 PKR
5. Liabilities & Capital:
* LIABILITIES
 - Current borrowing 00PKR
 - Long term liabilities 00PKR
 - Accounts payable 00PKR
 - Other liabilities 00PKR
 -Total liabilities 00PKR
*CAPITAL
*Planned Investment
 - Investor 1 1,538,000PKR
 - Other 00
 - Additional Investment 00
 - Total investment 7,000,000 PKR
 - Loss at Startup ( startup expense ) 690,000 PKR

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 - Total capital 7,000,000 PKR
 - Total capital & Liabilities 7,000,000 PKR
 Total Requirement 7,690,000PKR
4.0 PRODUCT AND SERVICES
IM|Childs care will offer child care services for kids ages 4 months to 5 years and
1st through 5th grades. Normal operating hours will be 08:00am to 6:30pm,
Monday through Friday - with observance of all major legal holidays. Early drop-
off service will be offered as needed.
IM|Childs care exists to provide Premier child’s care services that are aimed at
enhancing traditional day care methodologies and integrating extracurricular
interests (such as arts and crafts, dance, theatre) into one comprehensive
program. Our general and "continuing" education programs help mentor and
tutor students through "main school" homework assignments and provide a base
of understanding and interaction to ensure success in future educational.
All of our learning and child care services employ technology, partnerships,
professional services and other activities that support and promote higher
learning.
4.1 Service Description
After its opening IMlchilds care will offer four basic services in the university
town community:
 Full-time Child Day Care
 Part-time/After School Care (including drop-off and pick-up)
 After School Tutoring
 Drop-In Care
Aster its opening, the imlchilds care will have a two-month enrollment
drive. Based on the market reaction to the drive, these services may be altered to
meet the needs of the community. The college will always remain nimble enough
to respond to the needs of the community in which it serves.

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4.2 Competitive Comparison
As we have a found a niche market in our society we will be the first one who are
providing this innovative and unique service, we don’t have any big competition,
although there are small houses who are provided this facility but they are in
small level our IM|childs care will offer it on a big level and this is the first time
offering this service in Peshawar.
4.2.1 Sales Literature
A copy of the IMlchilds care informational prospectus is attached in an appendix
at the end of this document.
4.2.2 Fulfillment
This is the partnership business among 5 peoples everyone has an equal share in
the business. Our IMlchilds care will turn to qualified professionals for freelance
back-up in tutoring and educational support, which will enhance the core values
provided to the clients.
4.2.3 Technology
Since the partners of the company has an intensive background of management,
marketing Accounts and business section IMlchildas care will employ and
maintain the latest technology to enhance its curriculum, office management
systems, payment processing and record keeping.
4.3 Future Services
Three additional campuses are planned in the Hayatabad, city area over the next
four years. Franchise start-ups will be offered in the Pindi , Islamabad , after 2
years of successful operation.
5.0 Market Analysis Summary
IM|Childs care offers services which are vitally important in today's modern fast
paced, dual-income world. As an increasing number of families have become
dependent on two incomes, the need for quality child care has increased. We will
be offering child care/development for infant’s age 4months to 5 years. Our

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Target market will be double income professional families who, because of work
obligations, do not have the time during the day to care for their child. We will be
targeting families that are interested in something more than simple baby-sitting
facilities, they would like the children to be enrolled in a program that offers
development of many different skills including: socialization skills, arts and
crafts, reading, etc. Parents who are professionals, and care about their children
are typically eager for their children to move ahead and are willing to pay for the
best development care services for their children. But because of work don’t have
the time to look after them that is where we come in and do the job for them.
5.1 Market Segmentation
We will be focused on meeting the local need for child care services within the
10-mile radius of Town Area.
IM|Child’s care center can justify its market segmentation by:
MARKET SEGMENTATION
GEOGAPHIC Town area & city area.
DEMOGRAPHIC Targeting children’s aged from 4 months to 12 years
LIFESTYLE Dual income families.
5.1.1 Full-Time Working Couples
The company wants to establish a significantly large full-time regular client base
in order to establish a healthy, consistent revenue base to ensure stability of the
business. Customer relations are extremely important, as it is important to keep
the parents pleased in order to keep their children in the daycare center. Most of
our income will be generated by these couples as this group has the money for
child care, and are willing to spend a little extra to get a higher level of care.
5.1.2 Part-Time Workers / Drop-Ins
Part-time workers and drop-ins will generate approximately 30% of revenues.
While this market is not the main focus, we will try to be flexible to handle this
secondary market to produce supplemental revenues.

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5.1.3 After School Care
Another large segment of the college's business will be in the after school care
market. This client base will provide a higher profit for the college since
instructor-to-student ratios are higher, and the students require more educational
services, which are the primary focus of the college. By offering tutoring, and
advanced studies in technology, theatre, arts and sciences, the college will
attract these profitable business clients, producing significant supplemental
revenues.
5.2 Target Market Segment Strategy
The target market for IM|Childs is full-time working couples. Referral marketing,
direct-mail campaigns, brochures, Tv Ads, newspaper adds and community
activity days will be the primary types of marketing strategies. Maintaining and
enhancing its reputation with families and in the community will be crucial in
obtaining the planned market share growth of this target market and to gain
additional market share.
5.2.1 Market Growth
According to Pakistan Census, the Population growth rate of Pakistan is
increasing shown in the following graphs. In our market analysis, we suggest a
modest 6% yearly growth in the number of potential customers.

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5.2.2 Market Needs
With inflation continuing to rise each year, the typical American family now
requires dual or supplemental incomes. This trend has created a need for quality
child care services. We do not see this model changing in the foreseeable
future. In fact, based on the growth in the Riverview area, specifically the new
Lake St. Charles and Village of Lake St. Charles communities, we expect the need
to increase.
5.2.3 Market Trends
Currently there are more family caregivers than licensed child care facilities
nationwide. However, this business model can't keep up with the needs of the
growing child care industry. In the family care giver paradigm, space is limited
Country 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Pakistan 2.17 2.11 2.06 2.01 1.98 2.03 2.09 1.83 2 1.95 1.59 1.57 1.55

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and quality of care is questionable - in many cases viewed as only slightly higher
quality than babysitter services.
5.3 Service Business Analysis
IM|Childs care is in the child care services industry, which includes several
models:
 Licensed Child Care Facilities: Business facilities that offer child daycare
services.
 Family Child Care Homes: Individuals that offer child daycare services in their
homes.
 Church Child Care Facilities: Religious organizations that offer child daycare
services in their communities.
5.4 Competition and Buying Patterns
Price, service, certification and reputation are such a critical success factors in
the child care services industry .IM|Childs care will compete well in our market by
offering competitive prices (as we are new in the market on large basis but then
also we will keep in mind our small competitive), high-quality child care services,
and leading-edge educational programs for childs, and by maintaining an
excellent reputation with parents and the community in which we serve.
5.5 Main Competitors
 Askalo Day Care.
 Kiddie Kingdom Preschool and Daycare
 Fazaia day care center shaheen camp.
All of them are doing child care service on small basis or in small camps, they
have less strengths and many weaknesses we consider their mistakes and we
make their mistakes as our strength.

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5.6 PAMPHLET
6.0 Strategy and Implementation Summary
Imlchilds care will focus on two subdivisions: university town and 'city
area,' which is new upscale community developments and boast over plenty of
new homes. The target customers are dual income, middle-class families
who value the quality of education and child care provided for their children ages
4 months to 12 years.
6.1 Value Proposition
IMlchilds care value proposition is quite clear and quite easily distinguished
from others in the market(houses who are offering these services on small basis).
We offer uniquely premium child care services, as measured by the curriculum

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and activities offered, experience and educational level of the instructors and
community involvement.
6.2 Competitive Edge
As we are new in the market, there is no large base competition for us, there are
some peoples who are offering this service but they are on small basis nd they
have no legal plan to do it. But we will also keep in mind of these competition and
we will offer some unique services as compare to their center.
6.3 Marketing Strategy
Marketing in the child care industry depends largely on reputation and referral. At
imlchilds care that reputation will start within our community by our involved
commitment to those we serve.
6.4 Promotion Strategy
We will depend on client referrals, community exposure and direct mail
campaigns as our main way to reach new clients. As we change strategies,
however, we need to change the way we promote ourselves:
Advertising--We'll be developing our core positioning message:
"imlchilds child care center" to differentiate our service from the
competition. We will be using direct mail campaigns, pre-enrollment
drives, and local community newspaper advertising to launch the initial
campaign.
Sales Brochure--Our theme and curriculum will help sell the child’s care
to clients.
Direct Mail--We will send direct mail campaigns to the housing
developments in the near houses of the campus. We will also offer
monthly calendars for parents, noting weekend family days and other open
house approaches.
Community Involvement--We will be active in the Town area,
sponsoring events at the community center for families and residents.

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Social media—we will advertise our child’s care on social media i-e on Facebook . We
will also run a campaign on Facebook for the awareness of the people.
7.0 Marketing Programs
Catered open houses, parties for families, monthly parents meeting and weekend
movie matinees are but a few approaches we will utilize to reach out to our
community. We will also develop and maintain partnerships with local
businesses that cater to the needs of children. Our pre-opening effort will include
an application fee waiver, free children ID cards, T-shirts and a community block
party sponsored and hosted by imlchilds care.
7.1 Primary Research
PROBLEM IN DOING A GOOD CARE OF YOUR CHILD DUE TO TODAY FAST
WORLD?

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COLLECTIVELY RESULT WAS:
HOW MANY TIMES YOU FORGOY TO GIVE A PROPER TIME TO YOUR CHILD
BECAUSE OF TODAY DIFFICULT AND FAST WORKING HOURS?
68%
32%
yes
no
50%
14%
36%
Yes
No
Sometimes
40%
60%
Rarely
Happen all the time

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IF YOU FOUND A SAFE AND GOOD PLATFORM WHERE YOUR CHILD WILL BE
CARE GOOD ENOUGH PLUS WITH A BASIC EDUCATION NEED. YOU WANT?
7.2 Positioning Statement
For families who value the importance of higher education and quality child care
services, IMlchilds care offers a great alternative to traditional child care services
and specific interest based programs
7.3 Pricing Strategy
IMlchilds care must charge appropriately for the high-end, high-quality
educational and care giving services we offer. Our revenue structure has to
support our cost structure, so the salaries we pay to assure quality services must
be balanced by the revenue we charge.
We will be price competitive in the market we serve; however, we will not
subscribe to the "low price leader" concept. The quality of our service will
support the prices we charge.
7.4 Sales Strategy
IMlchilds care will sell its community college theme, services and offerings,
separating itself from traditional daycare-only offerings.
64%
36%
Want it
Don’t need it

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We will be a one-stop shop for child care services, advanced learning and
specialized program offerings. We will also be active in the community, building
a solid reputation with parents and the community. while increasing enrollment
by 32% monthly for the first 8 months and gradually thereafter, until our
maximum allowed capacity is reached.
7.5 Sales Forecast
The following table and chart give a run-down on forecasted sales. A detailed
spreadsheet is also included in the appendix of this business plan.
For the first eight months of operation, IMlchilds care has assumed a
conservative enrollment due to the fact that school, aftercare and child care
placement has already taken place for the school year and most parents will be
comfortable with their current arrangements. Consequently, we expect initial
enrollment to be far less than anticipated future year levels.
7.6 Web Plan Summary
The IMlchilds care website will be the virtual business card and portfolio for the
care center, as well as its online "home."
It will showcase the campus, curriculum and activity calendar for the care
center. It will also provide for an Internet background of the instructors,
online projects posted by the students, the campus newsletter and online
enrollment.
The IMlchilds care website will be simple, yet classy and well designed, but at the
same time, in keeping with the latest trends in user interface design. A site that is
too flashy, or tries to use too much of the latest technology can be over-done,
and may not be supported by all browsers.
The key to the website strategy will be presenting a very well designed and
informative Web presence that will market the IMlchilds care image and its
services
7.7 Website Marketing Strategy
The IMlchilds care website will embody the mission of the care center. it will not
only offer visitors the opportunity to "look around" the campus, but it will give
them a good idea of the level of quality and service they can come to expect from
the college.

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7.8 Development Requirements
The IMlchilds care website will be developed by the one of our partner’s friend,
Muhammad Daud Khan., who has over 7 years of Information Technology
experience. Formation Technologies will host the site.
The site will be developed using Macromedia Dreamweaver 4, which will allow for
support outside of Mr. Daud’s involvement. The initial maintenance of the site
will be done by Mr. Daud and one of our partner.
8.0 Management Summary
The opening management team of IMlchilds care will consist of the two partners
who have a management background, a silent partner, a campus director and an
administrative assistant.
As the IMlchilds care grows, gradual investments in the instructional staff will be
made over the next 3 years - beginning in June 2015 or as otherwise depend by
enrollment.
8.1 Organizational Structure
IMlchilds care depends on the founder, silent partner,two partners who have
management background and Campus Director for management in the following
roles:
8.2 Management Team
Owner/President –Raheem Ullah.The Owner/President will have overall Revenue
responsibility, ensuring that the business is financially sound and attains its
planned goals.
 3 year Management Backgound (VP) and Budgeting experience
 Bachlors degree in Business administration.
 leadership and employee development ability
 Extensive experience with budgeting methodologies and strategic
planning, including the Balanced Scorecard approach.

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Campus Director – Asad Ashfaq. The Campus Director will be responsible for
daily operations, curriculum actiities and management of all
instructors, caregivers and tutors.
 B.S. Degree in Education
 2 years facilities administration/support experience with the IM|sciences
Peshawar.
 2+ years Regional Operations Manager
 1.5+ years managerial/supervisory experience
VP of Education Operations – Ms.Tazmeen Farooq
 Collegiate-level Public Relations education Islamabad.
 2+ years customer service experience
 8+ years child care industry experience (her mother owns a small day care
in islamabad)
 Extensive theatre and art background.

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9.0 Personnel Plan
The following table summarizes our disbursement personnel for the first three
years, with compensation increasing from approximately 10 lac the first year to
about 30 lac in the third. We believe this plan is a fair compromise between
fairness and expedience, and meets the commitment of our mission statement.
The yearly figures in the second and third year are assumptions for the Town
campus. The numbers reflect 100% enrollment, a full staff of instructors and a 5%
payroll increase each year - which will include tuition refund, pay
increases, vacation pay, and bonuses.
PERSONAL PLAN:
YEAR 1 YEAR 2 YEAR 3
CAMPUS DIRECTOR 4,87,021 6,98,238 9,65,776
F/T INSTRUCTOR 2,98,365 7,65,817 15,55,398
P/T INSTRUCTOR 2,65,600 5,45,817 55,53,66
TOTAL PEOPLE 05 07 07
TOTAL PAYROLL 10,50,986 20,09,872 30,76,540

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10.0 FINANCIAL PLAN
 Imlchilds Care will finance growth mainly through cash flow. It is
recognized that this means the care center will have to grow gradually into
the planned campus.
 The most important factor in our case is enrollment. We must stay focused
on our enrollment plan and maintain budgeted enrollment levels.
10.1 IMPORTANT ASSUMPTION
The IMlchilds care financial plans depend upon some important assumptions ,
some of them are included in the appendix section. From the beginning itx is
understood that enrollment is critical, which is the factor that must be influenced
immediately interest rate, tax rate, and personal burden are based on
conservative assumptions.
GENERAL ASSUMPTION
YEAR 1 YEAR 2 YEAR 3
PLAN MONTH 1 2 3
CURRENT INTREST RATE 7.00 % 7.00 % 7.00 %
LONG TERM INTEREST RATE 7.00 % 7.00 % 7.00 %
TAX RATE 30.00 % 30.00 % 30.00 %
OTHER 00 00 00
10.2 KEY FINANCIAL INDICATOR
The financial chart indicates the financial indicators for the first three years. We
will maintain a gradual growth in sales and operatinfg expenses in the second
and third year.

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Enrollment is very important . we must maintain a average monthly enrollment of
50 childs for a fixed cost.
10.3 Break-even alanlysis
MONTHLY UNITS 40
MONTHLY REVENUE 1235000
ASSUMPTIONS
AVERAGE PER UNIT- REVENUE 36000
AVERAGE PER UNIT- COST 970.00
ESTIMATE MONTHLY COST 1204000
0
0.5
1
1.5
2
2.5
3
3.5
4
Sales Gross margin % Operating Expenses
AxisTitle
BENCHMARKING

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11.0 APPENDEX
SALES FORECAST
MONTH
1
MONTH
2
MONTH
3
MONTH
4
MONTH
5
MONTH
6
MONTH
7
UNIT
SALES
Full-Time
Child -
Month
00% 25 25 35 40 50 50 60
Drop-In
Child -
Hour
00% 50 75 100 100 100 150 150
Other 00% 00 00 00 00 00 00 00
Total
Unit
Sales
75 100 135 140 150 200 210

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MONTH
1
MONTH
2
MONTH
3
MONTH
4
MONTH
5
MONTH
6
MONTH
7
UNIT
PRIZE
Drop-In
Child -
Hour
400 400 400 400 400 400 400
Other 00 00 00 00 00 00 00
Total
Unit
Sales
75 100 135 140 150 200 210
MONTH
1
MONTH
2
MONTH
3
MONTH
4
MONTH
5
MONTH
6
MONTH
7
SALES
Drop-In
Child -
Hour
10,00000 10,00000 10,00000 10,00000 10,00000 10,00000 10,00000
Other 15000 25500 30000 30000 45000 45000 50000
Total
Unit
Sales
00 00 00 00 00 00 00
Total
SALES
1015000 1025500 1030000 1030000 1045000 1045000 1050000

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,
MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6 MONTH 7
DIRECT
UNIT
COSTS
00% 100 100 100 100 100 100 100
Drop-In
Child -
Hour
00% 75.0 75.0 75.0 75.0 75.0 75.0 75.0
other 00% 00% 00% 00% 00% 00% 00% 00%
MONTH
1
MONTH
2
MONTH
3
MONTH
4
MONTH
5
MONTH
6
MONTH
7
Direct
Cost of
Sales
Full-Time
Child -
Month
25000 25000 35000 40000 50000 50000 60000
Drop-In
Child -
Hour
3800 5600 7500 7500 13000 13000 15000
Other 00 00 00 00 00 00 00
Subtotal
Direct
Cost of
Sales
28800 30600 42500 47500 63000 63000 75000

Page | 31
Contribution detail
SUMMARY OF THE COMPANY:
COMPONENT 1 CONTRIBUTION # TOTAL
RAHEEM ULLAH NO -- --
ATEELA GHOURA YES 1 1/2
TAZMEEN FAROOQ NO -- --
ASAD SARDAR NO -- --
PRODUCT AND SERVICES
RAHEEM ULLAH YES 1 1/2
TAZMEEN FAROOQ YES 1 1/2
ASAD SARDAR YES 1 1/2
MARKET ANALYSIS SUMAMRY
ASAD SARDAR NO --

Page | 32
STRETEGY AND IMPLEMENTATION STRETEGY
MARKETING STRETEGY
MANAGEMENT STRETEGY
FINANCIAL PLAN
ASAD SARDAR NO -- --

Page | 33
OVER ALL PERFORMANCE OF GROUP
MEMBERS
COMPONENT 1 CONTRIBUTION PERENTAGE % SIGNATURE
RAHEEM ULLAH 20/30 66 %
ATEELA GHOURA 27/30 90 %
TAZMEEN FAROOQ 20/30 66 %
ASAD SARDAR 20/30 66 %

Page | 34

Business plan for " A CHILDCARE CENTER IN PESHAWAR"

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