Advertising - Lesson Plan

Amity School of Communication BJ&MC, 1 st Semester Sec- B & C FUNDAMENTALS OF ADVERTISING Course Code- BJM 102 By- Tanu Bhargava

Course Structure ,[object Object],[object Object],[object Object],[object Object],[object Object]

Session Progress Session is divided into 4 modules

Week 1 (18 th July-24 th July) ,[object Object],[object Object],Week 2(25 th July-31 st July) Types of advertisements- Classified, Financial, Corporate with examples

Week 3 (1 st Aug-7 th Aug) ,[object Object],Week 4(8 th Aug-14 th Aug) Group Activity- Students will be making an advertorial or a souvenir of the brand thus, be given to them. Different types of Media to advertise, its features, Advantages & Disadvantages – TV, Radio, Print, Internet, Mobile

Week 5 (15 th Aug-21 st Aug) ,[object Object],[object Object],Week 6(22 nd Aug-28 th Aug) Different types of Media to advertise, its features, Advantages & Disadvantages – TV, Radio, Print, Internet, Mobile

Week 7 (29 th Aug-4 th Sep) ,[object Object],[object Object],Week 8 (5 th Sep-11 th Sep) Concepts of Advertising and key terminologies

Week 9 (12 th Sep-18 th Sep) ,[object Object],[object Object],Week 10(19 th Sep-25 th Sep) Guest Lecture Advertising campaigns, Celebrity endorsements, Embedded ads- case study and examples

Week 11 (26 th Sep-2 nd Oct) ,[object Object],Module 3-Understanding Advertising agencies structure and their functioning Types of advertising agencies, structure of advertising agencies, function of each department Week 12(3 rd Oct-9 th Oct) Functions of each department in advertising agencies and revenue generation

Week 13 (10 th Oct-16 th Oct) ,[object Object],[object Object],Week 14(17 th Oct- 23th Oct) Class Test – 5marks Ethics in Advertising- case studies

Week 15 (31 st Oct-6 th Nov) ,[object Object]

Assessment Sheet 05 marks for Attendance

Advertising - Lesson Plan

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