Product Promotion Strategy

Product Promotion What. Why. How. ARUN TYAGI General Manager – Marketing IndiaMART.com IILM, Greater Noida, 23 July 2010

Why do we buy the television we watch, the cars we drive, and even the toothpaste we use? Answer is PRODUCT PROMOTION

What is Marketing? ,[object Object],[object Object],Marketing Cycle

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Product Promotion?

Communication Benefits Pain Areas/ Needs Aspirations Map That is Product Target Audience

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Your Product?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Define Your Target Audience Customer Insights • Listen • Observe • Think • Walk……like your customer

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Define Your Communication

Key Elements of Product Promotion Advertising Direct Marketing Public Relations Display Merchandising Sales Promotion

Newspapers TV Channels Social Media Online PR Sites Direct Mailers Events Out-of-home Media Internet Radio Weigh Your Options of Promotion Vehicles… I’l go wherever my target audience goes....medium is secondary

Public Relations Product Promotion Process

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study: IndiaMART.com 2008 2009 2010

[object Object],ARUN TYAGI [email_address] Twitter: twitter.com/aruntyagi77 LinkedIn: linkedin.com/in/aruntyagi77

Product Promotion Strategy

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